Mediterraneo Audience in Germany
A data profile of the people who buy, follow and care about Mediterraneo in Germany — modelled from more than twelve digital signal sources. Mediterraneo has an estimated audience of 285,018 people in Germany.
The average Mediterraneo fan in Germany is 44.2 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Niedersachsen, Bayern.
Top brand affinities include Ryanair, Paella, American Cruise Lines, with strongest over-indexing on Ryanair (12.57× the country average).
Demographically, the Mediterraneo audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mediterraneo fan in Germany is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
At a glance
The key figures that characterise the Mediterraneo profile in Germany.
Search interest · 12-month trend
Demographics of Mediterraneo viewers
54.5% are female, 45.5% are male, average age 44.2.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.2 |
| Estimated audience size | 285,018 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
Geography
Where the Mediterraneo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~70K | 3.37× | |
| 02 | Niedersachsen | ~60K | 2.36× | |
| 03 | Saarland | ~6K | 1.73× | |
| 04 | Rheinland-Pfalz | ~20K | 1.69× | |
| 05 | Sachsen-Anhalt | ~10K | 1.51× | |
| 06 | Bremen | ~3K | 1.20× | |
| 07 | Bayern | ~50K | 1.15× | |
| 08 | Baden-Württemberg | ~40K | 1.12× | |
| 09 | Mecklenburg-Vorpommern | ~3K | 0.63× | |
| 10 | Nordrhein-Westfalen | ~40K | 0.61× | |
| 11 | Berlin | ~7K | 0.59× | |
| 12 | Hamburg | ~4K | 0.57× | |
| 13 | Thüringen | ~4K | 0.56× | |
| 14 | Brandenburg | ~4K | 0.50× | |
| 15 | Schleswig-Holstein | ~5K | 0.48× | |
| 16 | Sachsen | ~6K | 0.44× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mediterraneo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paella | Food & Beverages | 166.23× | ||
| 02 | American Cruise Lines | Travel & Leisure | 141.24× | ||
| 03 | Hacksaw Ridge | Movies & TV | 29.77× | ||
| 04 | Celebrity Cruises | Travel & Leisure | 25.50× | ||
| 05 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 20.00× | ||
| 06 | Ron Perlman | Movies & TV | 20.00× | ||
| 07 | Rain Man | Movies & TV | 20.00× | ||
| 08 | Marriott Hotels & Resorts | Travel & Leisure | 18.36× | ||
| 09 | Smallville | Movies & TV | 17.56× | ||
| 10 | Neil Armstrong | Politics & Society | 13.61× | ||
| 11 | Ryanair | Travel & Leisure | 12.57× | ||
| 12 | Skyscanner | Travel & Leisure | 8.21× | ||
| 13 | TUI | Travel & Leisure | 7.54× | ||
| 14 | Island | Travel & Leisure | 7.51× | ||
| 15 | Greece | Travel & Leisure | 6.14× | ||
| 16 | Nature | Home & Garden | 4.33× | ||
| 17 | Airbnb | Travel & Leisure | 4.32× | ||
| 18 | Vacations | Travel & Leisure | 4.25× | ||
| 19 | Family | Kids & Family | 4.00× | ||
| 20 | Germany | Travel & Leisure | 2.19× |
Personality of the Mediterraneo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.83× | |
| Sustainability | BALANCE | 1.93× | |
| Pet Ownership | JOY | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.47× | |
| Creativity | OPEN | 0.75× | |
| Social Media Usage | JOY | 0.86× |
Frequently asked questions
How many fans does Mediterraneo have in Germany?
Mediterraneo has an estimated audience of 285,018 people in Germany, concentrated in Hessen and Niedersachsen.
What is the gender split and age of Mediterraneo viewers?
54.5% of Mediterraneo fans are female, 45.5% are male, with an average age of 44.2 years.
Which brands do Mediterraneo fans like most?
Mediterraneo fans show strongest brand affinity for Ryanair (12.57×), Paella (166.23×), and American Cruise Lines (141.24×) over the country average.
Where do Mediterraneo fans live in Germany?
Mediterraneo fans in Germany are most concentrated in Hessen (reach ~70K), Niedersachsen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Mediterraneo fans also like?
Beyond Mediterraneo itself, the audience over-indexes on Paella (166.23×), American Cruise Lines (141.24×), Celebrity Cruises (25.5×), and Hacksaw Ridge (29.77×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Mediterraneo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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