Mediterraneo Audience in Germany
Mediterraneo has an estimated audience of 278,551 people in Germany. 54.5% are female, 45.5% are male, average age 44.2. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: TUI, Paella, Ryanair, Celebrity Cruises, Air travel.
The average Mediterraneo fan in Germany is 44.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include TUI, Paella, Ryanair, with strongest over-indexing on TUI (11.33× the country average). Demographically, the Mediterraneo audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Mediterraneo fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.2 |
| Estimated audience size | 278,551 |
Audience persona
The typical Mediterraneo fan in Germany is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for TUI.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 59,309 | 1.32× |
| Baden-Württemberg | 51,458 | 1.35× |
| Hessen | 48,499 | 2.28× |
| Nordrhein-Westfalen | 37,392 | 0.61× |
| Rheinland-Pfalz | 28,755 | 2.06× |
| Niedersachsen | 21,821 | 0.81× |
| Berlin | 8,927 | 0.72× |
| Sachsen-Anhalt | 8,550 | 1.18× |
| Saarland | 7,541 | 2.2× |
| Sachsen | 5,184 | 0.38× |
| Schleswig-Holstein | 3,746 | 0.37× |
| Bremen | 3,706 | 1.56× |
| Hamburg | 3,557 | 0.57× |
| Brandenburg | 2,325 | 0.27× |
| Thüringen | 1,720 | 0.24× |
| Mecklenburg-Vorpommern | 1,177 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI | 11.33× | Travel & Leisure |
| Paella | 113.39× | Food & Beverages |
| Ryanair | 6.68× | Travel & Leisure |
| Celebrity Cruises | 25.83× | Travel & Leisure |
| Air travel | 6.32× | Travel & Leisure |
| Smallville | 16.21× | Movies & TV |
| Airbnb | 4.21× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 20× | Travel & Leisure |
| Requiem for a Dream | 21.13× | Movies & TV |
| Humboldt University of Berlin | 11.36× | Business & Career |
| Greece | 6.33× | Travel & Leisure |
| Lloret de Mar | 56.75× | Travel & Leisure |
| Barbour | 14.27× | Fashion & Accessoires |
| Marbella | 24.65× | Travel & Leisure |
| Hacksaw Ridge | 17.31× | Movies & TV |
| Jon Voight | 20× | Movies & TV |
| Crete | 10.88× | Travel & Leisure |
| Stena Line | 20× | Cars & Mobility |
| Barbados | 22.4× | Travel & Leisure |
| Viking Cruises | 24.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.87 |
| Sustainability | BALANCE | 2.27 |
| Quality Awareness | PREMIUM | 2.01 |
| Luxury Orientation | PREMIUM | 1.84 |
| Risk Appetite | THRILL | 1.69 |
| Design Affinity | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.4% |
| Italy | 17.6% |
| Germany | 5.3% |
See Mediterraneo audiences in other countries
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Frequently asked questions
How many fans does Mediterraneo have in Germany?
Mediterraneo has an estimated audience of 278,551 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Mediterraneo fans?
54.5% of Mediterraneo fans are female, 45.5% are male, with an average age of 44.2 years.
Which brands do Mediterraneo fans like most?
Mediterraneo fans show strongest brand affinity for TUI (11.33×), Paella (113.39×), and Ryanair (6.68×) over the country average.
Where do Mediterraneo fans live in Germany?
Mediterraneo fans in Germany are most concentrated in Bayern (reach 59,309), Baden-Württemberg (reach 51,458), and Hessen (reach 48,499). These three regions account for the largest share of the active audience.
What other brands do Mediterraneo fans also like?
Beyond Mediterraneo itself, the audience over-indexes on Paella (113.39×), Ryanair (6.68×), Celebrity Cruises (25.83×), and Air travel (6.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mediterraneo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.