A data profile of the people who buy, follow and care about Greece in Germany — modelled from more than twelve digital signal sources. Greece has an estimated audience of 4,838,810 people in Germany.
The average Greece fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Airbus, Southeast Europe, Balkans, with strongest over-indexing on Airbus (17.08× the country average).
Demographically, the Greece audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Greece fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Airbus.
The key figures that characterise the Greece profile in Germany.
55.2% are female, 44.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.0 |
| Estimated audience size | 4,838,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Greece audience comes from Germany.
| Country | Share |
|---|---|
| United States | 9.1% |
| Italy | 7.1% |
| United Kingdom | 6.8% |
Where the Greece audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1.5M | 1.25× | |
| 02 | Baden-Württemberg | ~800K | 1.24× | |
| 03 | Bayern | ~900K | 1.17× | |
| 04 | Hessen | ~400K | 1.15× | |
| 05 | Berlin | ~200K | 1.04× | |
| 06 | Rheinland-Pfalz | ~200K | 1.02× | |
| 07 | Hamburg | ~100K | 1.02× | |
| 08 | Niedersachsen | ~500K | 1.00× | |
| 09 | Brandenburg | ~100K | 1.00× | |
| 10 | Schleswig-Holstein | ~200K | 0.98× | |
| 11 | Thüringen | ~100K | 0.94× | |
| 12 | Bremen | ~40K | 0.94× | |
| 13 | Sachsen-Anhalt | ~100K | 0.88× | |
| 14 | Saarland | ~50K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~80K | 0.86× | |
| 16 | Sachsen | ~200K | 0.78× |
The strongest cross-interests of the Greece audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbus | Cars & Mobility | 17.08× | ||
| 02 | Crete | Travel & Leisure | 7.26× | ||
| 03 | Southeast Europe | Travel & Leisure | 6.42× | ||
| 04 | Balkans | Travel & Leisure | 5.32× | ||
| 05 | Western Asia | Travel & Leisure | 4.30× | ||
| 06 | Bulgaria | Travel & Leisure | 3.72× | ||
| 07 | Ibiza | Travel & Leisure | 3.67× | ||
| 08 | Nice | Travel & Leisure | 3.36× | ||
| 09 | TUI | Travel & Leisure | 2.75× | ||
| 10 | Eurowings | Travel & Leisure | 2.21× | ||
| 11 | Beaches | Travel & Leisure | 2.18× | ||
| 12 | Ryanair | Travel & Leisure | 2.00× | ||
| 13 | Airbnb | Travel & Leisure | 1.96× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.79× | ||
| 15 | Discount stores | Shopping | 1.76× | ||
| 16 | Hotels | Travel & Leisure | 1.73× | ||
| 17 | Kaufland | Shopping | 1.65× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.56× | ||
| 19 | Family | Kids & Family | 1.51× | ||
| 20 | Europe | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.50× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Sustainability | BALANCE | 1.00× | |
| Pet Ownership | JOY | 1.03× |
Greece has an estimated audience of 4,838,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.2% of Greece fans are female, 44.8% are male, with an average age of 40.0 years.
Greece fans show strongest brand affinity for Airbus (17.08×), Southeast Europe (6.42×), and Balkans (5.32×) over the country average.
Greece fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Greece itself, the audience over-indexes on Southeast Europe (6.42×), Balkans (5.32×), Bulgaria (3.72×), and Discount stores (1.76×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Greece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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