Western Asia Audience in Germany
Western Asia has an estimated audience of 2,811,019 people in Germany. 41.9% are female, 58.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, Pillow, Country rap, Headphones.
The average Western Asia fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, Pillow, with strongest over-indexing on Western Union (9.31× the country average). Demographically, the Western Asia audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Western Asia fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 39.3 |
| Estimated audience size | 2,811,019 |
Audience persona
The typical Western Asia fan in Germany is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 586,924 | 0.95× |
| Bayern | 445,108 | 0.99× |
| Baden-Württemberg | 369,151 | 0.96× |
| Niedersachsen | 275,960 | 1.01× |
| Hessen | 205,706 | 0.96× |
| Sachsen | 171,106 | 1.24× |
| Berlin | 155,647 | 1.24× |
| Rheinland-Pfalz | 133,583 | 0.95× |
| Sachsen-Anhalt | 108,406 | 1.49× |
| Schleswig-Holstein | 94,512 | 0.94× |
| Brandenburg | 81,988 | 0.94× |
| Thüringen | 73,223 | 1.02× |
| Hamburg | 63,128 | 0.99× |
| Mecklenburg-Vorpommern | 41,188 | 0.77× |
| Saarland | 31,088 | 0.9× |
| Bremen | 15,626 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.31× | Business & Career |
| Satire | 8.52× | Literature |
| Pillow | 8.87× | Home & Garden |
| Country rap | 10.27× | Music & Radio |
| Headphones | 9.16× | Technology & Electronics |
| Greece | 6.33× | Travel & Leisure |
| Trabzonspor | 7.76× | Sports |
| Allgäu | 7.68× | Travel & Leisure |
| Fenerbahçe S.K. | 6.62× | Sports |
| German television comedy | 7.24× | Movies & TV |
| Beşiktaş J.K. | 6.31× | Sports |
| Erbil | 15.79× | Travel & Leisure |
| Beirut | 7.46× | Travel & Leisure |
| Mavi Jeans | 16.07× | Fashion & Accessoires |
| Mercadona | 20× | Shopping |
| Lebanon | 8.09× | Travel & Leisure |
| Self care | 3.9× | Health |
| Viber | 12.06× | Internet & Social Media |
| Lake Constance | 8.64× | Travel & Leisure |
| Public administration | 8.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
| Spirituality | BALANCE | 1.17 |
| Sports Activity | POWER | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.4% |
| Saudi Arabia | 7.7% |
| Turkey | 4.6% |
See Western Asia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Western Asia have in Germany?
Western Asia has an estimated audience of 2,811,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Western Asia fans?
41.9% of Western Asia fans are female, 58.1% are male, with an average age of 39.3 years.
Which brands do Western Asia fans like most?
Western Asia fans show strongest brand affinity for Western Union (9.31×), Satire (8.52×), and Pillow (8.87×) over the country average.
Where do Western Asia fans live in Germany?
Western Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 586,924), Bayern (reach 445,108), and Baden-Württemberg (reach 369,151). These three regions account for the largest share of the active audience.
What other brands do Western Asia fans also like?
Beyond Western Asia itself, the audience over-indexes on Satire (8.52×), Pillow (8.87×), Country rap (10.27×), and Headphones (9.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.