Rascasse Audience Intelligence

Western Asia Audience in Germany

A data profile of the people who buy, follow and care about Western Asia in Germany — modelled from more than twelve digital signal sources. Western Asia has an estimated audience of 2,811,019 people in Germany.

#23among Region in Germany#137among POI in Germany#187in Travel & Leisure

The average Western Asia fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Qatar, Rosario Dawson, Western Union, with strongest over-indexing on Qatar (8.93× the country average).

Demographically, the Western Asia audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Western Asia fan in Germany is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Qatar.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Asia profile in Germany.

Audience size
2.8M
in Germany
Gender
41.9%♀
58.1% male
Age
39.3
average years
Country rank
#2307
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Asia fans

41.9% are female, 58.1% are male, average age 39.3.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Western Asia audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age39.3
Estimated audience size2,811,019
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Western Asia audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Western Asia audience comes from Germany.

Worldwide audience distribution share by country for Western Asia
CountryShare
United States9.4%
Saudi Arabia7.7%
Turkey4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Asia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western Asia fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.27×
02Berlin~100K1.14×
03Sachsen~200K1.13×
04Thüringen~80K1.06×
05Bremen~30K1.06×
06Bayern~500K1.00×
07Niedersachsen~300K0.98×
08Brandenburg~90K0.98×
09Hamburg~60K0.98×
10Saarland~30K0.98×
11Rheinland-Pfalz~100K0.97×
12Mecklenburg-Vorpommern~50K0.97×
13Schleswig-Holstein~100K0.96×
14Baden-Württemberg~400K0.95×
15Hessen~200K0.94×
16Nordrhein-Westfalen~600K0.92×
Fig. 06

Affinity by region

Affinity by region — Western Asia, Germany
0.92×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Asia audience
#·InterestCategoryAffinity×
01Rosario DawsonMovies & TV16.36×
02MercadonaShopping13.71×
03Jennifer Love HewittMovies & TV9.89×
04QatarTravel & Leisure8.93×
05HürriyetNews7.78×
06LebanonTravel & Leisure6.09×
07BeirutTravel & Leisure5.15×
08TrabzonsporSports5.02×
09Fenerbahçe S.K.Sports4.43×
10GreeceTravel & Leisure4.30×
11Western UnionBusiness & Career4.20×
12PillowHome & Garden4.11×
13German languagePolitics & Society2.92×
14VacationsTravel & Leisure2.38×
15TattoosFashion & Accessoires2.38×
16Netto Marken-DiscountShopping2.24×
17WhatsAppInternet & Social Media2.12×
18NatureHome & Garden2.00×
19TagesschauMovies & TV1.94×
20AldiShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Asia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
Need for SecurityCONSERVATISM1.44×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Asia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Sports ActivityPOWER0.90×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Asia have in Germany?

Western Asia has an estimated audience of 2,811,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western Asia fans?

41.9% of Western Asia fans are female, 58.1% are male, with an average age of 39.3 years.

03

Which brands do Western Asia fans like most?

Western Asia fans show strongest brand affinity for Qatar (8.93×), Rosario Dawson (16.36×), and Western Union (4.2×) over the country average.

04

Where do Western Asia fans live in Germany?

Western Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Western Asia fans also like?

Beyond Western Asia itself, the audience over-indexes on Rosario Dawson (16.36×), Western Union (4.2×), German language (2.92×), and Greece (4.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Western Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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