Mercadona Audience in Germany
Mercadona has an estimated audience of 291,932 people in Germany. 58.9% are female, 41.1% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pingo Doce, Lawsuit, UEFA Super Cup, DFB-Pokal, S.L. Benfica.
The average Mercadona fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pingo Doce, Lawsuit, UEFA Super Cup, with strongest over-indexing on Pingo Doce (346.38× the country average). Demographically, the Mercadona audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Mercadona fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 33.5 |
| Estimated audience size | 291,932 |
Audience persona
The typical Mercadona fan in Germany is more female, around 33.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pingo Doce.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,522 | 1.42× |
| Bayern | 52,252 | 1.11× |
| Baden-Württemberg | 46,950 | 1.18× |
| Hessen | 38,026 | 1.71× |
| Niedersachsen | 26,732 | 0.94× |
| Berlin | 19,540 | 1.5× |
| Rheinland-Pfalz | 15,021 | 1.03× |
| Schleswig-Holstein | 9,703 | 0.93× |
| Sachsen | 9,549 | 0.67× |
| Hamburg | 9,506 | 1.44× |
| Brandenburg | 6,719 | 0.74× |
| Thüringen | 3,614 | 0.49× |
| Sachsen-Anhalt | 3,435 | 0.45× |
| Bremen | 2,903 | 1.16× |
| Saarland | 2,770 | 0.77× |
| Mecklenburg-Vorpommern | 2,584 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pingo Doce | 346.38× | Shopping |
| Lawsuit | 42.32× | Business & Career |
| UEFA Super Cup | 52.2× | Sports |
| DFB-Pokal | 18.37× | Sports |
| S.L. Benfica | 46.1× | Sports |
| Public policy | 50.09× | Politics & Society |
| Consumer protection | 17.82× | Politics & Society |
| Pleiteticker | 12.54× | News |
| Judiciary | 33.72× | Politics & Society |
| National security | 19.93× | Politics & Society |
| Custard | 62.56× | Food & Beverages |
| Public service | 31.45× | Politics & Society |
| Old age | 25.74× | Politics & Society |
| Voting | 19× | Politics & Society |
| Sky Sport | 16.87× | Sports |
| Food preservation | 21.6× | Food & Beverages |
| Western Asia | 13.71× | Travel & Leisure |
| Torta | 59.21× | Food & Beverages |
| Aeronautics | 20.49× | Cars & Mobility |
| Carpet cleaning | 17.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.83 |
| Sustainability | BALANCE | 1.57 |
| Design Affinity | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.47 |
| Quality Awareness | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 54.4% |
| Portugal | 23.3% |
| France | 1.9% |
See Mercadona audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Mercadona have in Germany?
Mercadona has an estimated audience of 291,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercadona fans?
58.9% of Mercadona fans are female, 41.1% are male, with an average age of 33.5 years.
Which brands do Mercadona fans like most?
Mercadona fans show strongest brand affinity for Pingo Doce (346.38×), Lawsuit (42.32×), and UEFA Super Cup (52.2×) over the country average.
Where do Mercadona fans live in Germany?
Mercadona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,522), Bayern (reach 52,252), and Baden-Württemberg (reach 46,950). These three regions account for the largest share of the active audience.
What other brands do Mercadona fans also like?
Beyond Mercadona itself, the audience over-indexes on Lawsuit (42.32×), UEFA Super Cup (52.2×), DFB-Pokal (18.37×), and S.L. Benfica (46.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercadona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.