Consumer protection Audience in Germany
Consumer protection has an estimated audience of 3,618,104 people in Germany. 55.4% are female, 44.6% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pension fund, Riester Rente, Review, Software testing, Eurojackpot.
The average Consumer protection fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pension fund, Riester Rente, Review, with strongest over-indexing on Pension fund (67.2× the country average). Demographically, the Consumer protection audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Consumer protection fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 43.5 |
| Estimated audience size | 3,618,104 |
Audience persona
The typical Consumer protection fan in Germany is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Pension fund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 819,563 | 1.04× |
| Bayern | 665,188 | 1.14× |
| Baden-Württemberg | 636,453 | 1.29× |
| Niedersachsen | 347,620 | 0.99× |
| Hessen | 298,689 | 1.08× |
| Rheinland-Pfalz | 219,155 | 1.21× |
| Berlin | 188,339 | 1.16× |
| Sachsen | 155,267 | 0.87× |
| Schleswig-Holstein | 132,089 | 1.02× |
| Brandenburg | 112,506 | 1× |
| Hamburg | 82,487 | 1.01× |
| Thüringen | 80,834 | 0.88× |
| Sachsen-Anhalt | 74,153 | 0.79× |
| Mecklenburg-Vorpommern | 49,623 | 0.72× |
| Saarland | 44,679 | 1.01× |
| Bremen | 24,481 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pension fund | 67.2× | Business & Career |
| Riester Rente | 33.98× | Business & Career |
| Review | 31.82× | Shopping |
| Software testing | 10.96× | Technology & Electronics |
| Eurojackpot | 3.83× | Games |
| Wetter.com | 2.58× | Home & Garden |
| Bild | 1.97× | News |
| Mobile app | 2.04× | Technology & Electronics |
| Freeware | 2.47× | Technology & Electronics |
| Gala | 2.09× | News |
| Lidl | 1.82× | Shopping |
| Commerzbank | 2.09× | Business & Career |
| Obi (store) | 1.79× | Shopping |
| Kaufland | 1.88× | Shopping |
| 1.81× | Internet & Social Media | |
| Retirement age | 7.25× | Business & Career |
| FOCUS Online | 2.34× | News |
| Wunschgutschein | 2.49× | Shopping |
| Family law | 6.18× | Kids & Family |
| Aldi | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.49 |
| Community Orientation | OPEN | 1.47 |
| Sustainability | BALANCE | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.17 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 19.4% |
| Brazil | 11.0% |
See Consumer protection audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Consumer protection have in Germany?
Consumer protection has an estimated audience of 3,618,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Consumer protection fans?
55.4% of Consumer protection fans are female, 44.6% are male, with an average age of 43.5 years.
Which brands do Consumer protection fans like most?
Consumer protection fans show strongest brand affinity for Pension fund (67.2×), Riester Rente (33.98×), and Review (31.82×) over the country average.
Where do Consumer protection fans live in Germany?
Consumer protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach 819,563), Bayern (reach 665,188), and Baden-Württemberg (reach 636,453). These three regions account for the largest share of the active audience.
What other brands do Consumer protection fans also like?
Beyond Consumer protection itself, the audience over-indexes on Riester Rente (33.98×), Review (31.82×), Software testing (10.96×), and Eurojackpot (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Consumer protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.