Rascasse Audience Intelligence

Consumer protection Audience in Germany

A data profile of the people who buy, follow and care about Consumer protection in Germany — modelled from more than twelve digital signal sources. Consumer protection has an estimated audience of 3,618,104 people in Germany.

#1036among Topic in Germany#50in Politics & Society

The average Consumer protection fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pension fund, Riester Rente, Review, with strongest over-indexing on Pension fund (67.2× the country average).

Demographically, the Consumer protection audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Consumer protection fan in Germany is more female, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for Pension fund.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer protection profile in Germany.

Audience size
3.6M
in Germany
Gender
55.4%♀
44.6% male
Age
43.5
average years
Country rank
#1675
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer protection fans

55.4% are female, 44.6% are male, average age 43.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Consumer protection audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age43.5
Estimated audience size3,618,104
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Consumer protection audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Consumer protection audience comes from Germany.

Worldwide audience distribution share by country for Consumer protection
CountryShare
United States23.4%
Germany19.4%
Brazil11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer protection audience in Germany is strongest.

Fig. 05

Top regions by affinity

Consumer protection fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~90K2.01×
02Rheinland-Pfalz~200K1.12×
03Baden-Württemberg~500K1.11×
04Berlin~200K1.03×
05Brandenburg~100K1.03×
06Thüringen~90K1.03×
07Bayern~600K1.01×
08Hessen~300K0.96×
09Nordrhein-Westfalen~700K0.94×
10Sachsen~200K0.94×
11Niedersachsen~300K0.93×
12Schleswig-Holstein~100K0.93×
13Hamburg~80K0.92×
14Sachsen-Anhalt~80K0.87×
15Bremen~30K0.83×
16Mecklenburg-Vorpommern~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Consumer protection, Germany
0.82×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer protection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer protection audience
#·InterestCategoryAffinity×
01Pension fundBusiness & Career67.20×
02Riester RenteBusiness & Career33.98×
03ReviewShopping31.82×
04Software testingTechnology & Electronics10.96×
05Retirement ageBusiness & Career7.25×
06Family lawKids & Family6.18×
07EurojackpotGames3.83×
08WunschgutscheinShopping2.49×
09FreewareTechnology & Electronics2.47×
10FOCUS OnlineNews2.34×
11CHECK24Business & Career2.11×
12CommerzbankBusiness & Career2.09×
13Mobile appTechnology & Electronics2.04×
14BildNews1.97×
15KauflandShopping1.88×
16LidlShopping1.82×
17WhatsAppInternet & Social Media1.81×
18Obi (store)Shopping1.79×
19AldiShopping1.72×
20EBayShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer protection audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.40×
Price SensitivityPREMIUM1.33×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer protection audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer protection have in Germany?

Consumer protection has an estimated audience of 3,618,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Consumer protection fans?

55.4% of Consumer protection fans are female, 44.6% are male, with an average age of 43.5 years.

03

Which brands do Consumer protection fans like most?

Consumer protection fans show strongest brand affinity for Pension fund (67.2×), Riester Rente (33.98×), and Review (31.82×) over the country average.

04

Where do Consumer protection fans live in Germany?

Consumer protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Consumer protection fans also like?

Beyond Consumer protection itself, the audience over-indexes on Riester Rente (33.98×), Review (31.82×), Software testing (10.96×), and Eurojackpot (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Consumer protection audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Consumer protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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