Rascasse Audience Intelligence

Pension fund Audience in Germany

A data profile of the people who buy, follow and care about Pension fund in Germany — modelled from more than twelve digital signal sources. Pension fund has an estimated audience of 424,826 people in Germany.

#5107among Topic in Germany#953in Business & Career

The average Pension fund fan in Germany is 47.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Consumer protection, Médecins Sans Frontières, Postbank, with strongest over-indexing on Consumer protection (67.2× the country average).

Demographically, the Pension fund audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pension fund fan in Germany is balanced, around 47.9 years old, with strong Career Orientation tendencies and a notable affinity for Consumer protection.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pension fund profile in Germany.

Audience size
425K
in Germany
Gender
50.2%♀
49.8% male
Age
47.9
average years
Country rank
#13354
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pension fund fans

50.2% are female, 49.8% are male, average age 47.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Pension fund audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age47.9
Estimated audience size424,826
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Pension fund audience in Germany
Age bracketShare%
16-197%
20-2910%
30-3914%
40-4923%
50+45%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Pension fund audience comes from Germany.

Worldwide audience distribution share by country for Pension fund
CountryShare
United States16.7%
United Kingdom10.0%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pension fund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pension fund fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.29×
02Bremen~5K1.25×
03Baden-Württemberg~70K1.15×
04Nordrhein-Westfalen~100K1.13×
05Berlin~20K1.09×
06Saarland~5K1.04×
07Hamburg~10K1.03×
08Bayern~70K1.02×
09Schleswig-Holstein~10K0.98×
10Niedersachsen~40K0.97×
11Thüringen~10K0.94×
12Mecklenburg-Vorpommern~8K0.94×
13Sachsen~20K0.93×
14Brandenburg~10K0.93×
15Sachsen-Anhalt~10K0.93×
16Rheinland-Pfalz~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Pension fund, Germany
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pension fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pension fund audience
#·InterestCategoryAffinity×
01Consumer protectionPolitics & Society67.20×
02Médecins Sans FrontièresPolitics & Society60.82×
03Danske BankBusiness & Career27.23×
04Commercial bankBusiness & Career21.63×
05Telekom Baskets BonnSports20.40×
06Hedge fundBusiness & Career20.35×
07Mutual fundBusiness & Career18.70×
08BlackRockBusiness & Career17.72×
09BarclaysBusiness & Career15.59×
10Savings accountBusiness & Career12.99×
11MadonnaMusic & Radio9.72×
12PostbankBusiness & Career9.18×
13BiotechnologyBusiness & Career9.18×
14Deutsche BankBusiness & Career7.37×
15CommerzbankBusiness & Career6.69×
16E.ONHome & Garden5.28×
17VacationsTravel & Leisure2.90×
18TagesschauMovies & TV2.35×
19NatureHome & Garden2.35×
20Personal financeBusiness & Career2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pension fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pension fund audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.93×
Community OrientationOPEN2.23×
Risk AppetiteTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pension fund audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.55×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pension fund have in Germany?

Pension fund has an estimated audience of 424,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pension fund fans?

50.2% of Pension fund fans are female, 49.8% are male, with an average age of 47.9 years.

03

Which brands do Pension fund fans like most?

Pension fund fans show strongest brand affinity for Consumer protection (67.2×), Médecins Sans Frontières (60.82×), and Postbank (9.18×) over the country average.

04

Where do Pension fund fans live in Germany?

Pension fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pension fund fans also like?

Beyond Pension fund itself, the audience over-indexes on Médecins Sans Frontières (60.82×), Postbank (9.18×), Commerzbank (6.69×), and Deutsche Bank (7.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Pension fund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pension fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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