Pension fund Audience in Germany
Pension fund has an estimated audience of 424,826 people in Germany. 50.2% are female, 49.8% are male, average age 47.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cocktail, VfL Wolfsburg, Dog breed, Commercial mortgage, Home construction.
The average Pension fund fan in Germany is 47.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cocktail, VfL Wolfsburg, Dog breed, with strongest over-indexing on Cocktail (6.41× the country average). Demographically, the Pension fund audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pension fund fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 47.9 |
| Estimated audience size | 424,826 |
Audience persona
The typical Pension fund fan in Germany is balanced, around 47.9 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,967 | 1.23× |
| Baden-Württemberg | 75,661 | 1.31× |
| Bayern | 75,649 | 1.11× |
| Hessen | 48,216 | 1.49× |
| Niedersachsen | 42,675 | 1.03× |
| Berlin | 21,801 | 1.15× |
| Sachsen | 19,764 | 0.95× |
| Schleswig-Holstein | 15,524 | 1.02× |
| Rheinland-Pfalz | 13,078 | 0.61× |
| Brandenburg | 10,891 | 0.83× |
| Hamburg | 10,732 | 1.12× |
| Sachsen-Anhalt | 7,434 | 0.68× |
| Thüringen | 7,161 | 0.66× |
| Mecklenburg-Vorpommern | 5,062 | 0.62× |
| Bremen | 4,938 | 1.36× |
| Saarland | 4,403 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 6.41× | Food & Beverages |
| VfL Wolfsburg | 7.09× | Sports |
| Dog breed | 3.52× | Pets & Animals |
| Commercial mortgage | 4.33× | Business & Career |
| Home construction | 1.82× | Home & Garden |
| Peugeot 308 | 6.94× | Cars & Mobility |
| Progressive rock | 2.5× | Music & Radio |
| Canino | 81.38× | Travel & Leisure |
| Hypertext | 4.01× | Technology & Electronics |
| Haberler | 1.81× | News |
| CAC 40 | 1.95× | Business & Career |
| Unique Gifts | 1.81× | Shopping |
| Collectable | 2.01× | Kids & Family |
| Schweinshaxe | 5.9× | Food & Beverages |
| Business English | 3.35× | Business & Career |
| Christmas Gift | 1.88× | Kids & Family |
| Birthday Gifts | 1.62× | Kids & Family |
| Samanyolu Haber | 4.28× | Movies & TV |
| Carpi, Emilia-Romagna | 19.91× | Travel & Leisure |
| Phytotherapy | 16.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.05 |
| LGBTQ+ Identity | OPEN | 2.77 |
| Community Orientation | OPEN | 2.69 |
| Sports Activity | POWER | 1.93 |
| Risk Appetite | THRILL | 1.8 |
| Individualism | JOY | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| United Kingdom | 10.0% |
| Australia | 6.4% |
See Pension fund audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pension fund have in Germany?
Pension fund has an estimated audience of 424,826 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Pension fund fans?
50.2% of Pension fund fans are female, 49.8% are male, with an average age of 47.9 years.
Which brands do Pension fund fans like most?
Pension fund fans show strongest brand affinity for Cocktail (6.41×), VfL Wolfsburg (7.09×), and Dog breed (3.52×) over the country average.
Where do Pension fund fans live in Germany?
Pension fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,967), Baden-Württemberg (reach 75,661), and Bayern (reach 75,649). These three regions account for the largest share of the active audience.
What other brands do Pension fund fans also like?
Beyond Pension fund itself, the audience over-indexes on VfL Wolfsburg (7.09×), Dog breed (3.52×), Commercial mortgage (4.33×), and Home construction (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pension fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.