Rascasse Audience Intelligence

Mutual fund Audience in Germany

A data profile of the people who buy, follow and care about Mutual fund in Germany — modelled from more than twelve digital signal sources. Mutual fund has an estimated audience of 579,618 people in Germany.

#4324among Topic in Germany#808in Business & Career

The average Mutual fund fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Postbank, Mi, with strongest over-indexing on Commerzbank (24.34× the country average).

Demographically, the Mutual fund audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mutual fund fan in Germany is more male, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mutual fund profile in Germany.

Audience size
580K
in Germany
Gender
37.8%♀
62.2% male
Age
36.4
average years
Country rank
#10407
Topic in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mutual fund fans

37.8% are female, 62.2% are male, average age 36.4.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Mutual fund audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age36.4
Estimated audience size579,618
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Mutual fund audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3917%
40-4915%
50+18%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Mutual fund audience comes from Germany.

Worldwide audience distribution share by country for Mutual fund
CountryShare
India40.7%
United States19.1%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mutual fund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mutual fund fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K2.02×
02Berlin~50K1.84×
03Bayern~100K1.32×
04Baden-Württemberg~100K1.25×
05Hamburg~10K1.14×
06Rheinland-Pfalz~30K1.01×
07Saarland~7K0.99×
08Bremen~5K0.99×
09Nordrhein-Westfalen~100K0.98×
10Thüringen~10K0.91×
11Brandenburg~20K0.85×
12Mecklenburg-Vorpommern~9K0.85×
13Schleswig-Holstein~20K0.83×
14Sachsen-Anhalt~10K0.83×
15Sachsen~20K0.79×
16Niedersachsen~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Mutual fund, Germany
0.74×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mutual fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mutual fund audience
#·InterestCategoryAffinity×
01The AshesSports73.93×
02BSE SENSEXBusiness & Career50.39×
03Registered Retirement Savings PlanBusiness & Career46.52×
04KeinemusikMusic & Radio45.67×
05MiTechnology & Electronics42.30×
06UBSBusiness & Career30.53×
07Cricket World CupSports27.09×
08BlackRockBusiness & Career26.74×
09Goldman SachsBusiness & Career26.26×
10Business opportunityBusiness & Career25.29×
11CommerzbankBusiness & Career24.34×
12Indian Premier LeagueSports22.71×
13PostbankBusiness & Career19.00×
14Exchange-traded fundBusiness & Career17.17×
15ReisebankBusiness & Career15.22×
16Portfolio (finance)Business & Career12.63×
17ConsorsbankBusiness & Career11.20×
18E.ONHome & Garden10.64×
19Friedrich MerzPolitics & Society10.22×
20Volkswagen BankBusiness & Career9.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mutual fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mutual fund audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.49×
IndividualismJOY2.31×
Risk AppetiteTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mutual fund audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
TraditionCONSERVATISM0.84×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mutual fund have in Germany?

Mutual fund has an estimated audience of 579,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mutual fund fans?

37.8% of Mutual fund fans are female, 62.2% are male, with an average age of 36.4 years.

03

Which brands do Mutual fund fans like most?

Mutual fund fans show strongest brand affinity for Commerzbank (24.34×), Postbank (19×), and Mi (42.3×) over the country average.

04

Where do Mutual fund fans live in Germany?

Mutual fund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mutual fund fans also like?

Beyond Mutual fund itself, the audience over-indexes on Postbank (19×), Mi (42.3×), BlackRock (26.74×), and BSE SENSEX (50.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Mutual fund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mutual fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →