Mutual fund Audience in Germany
Mutual fund has an estimated audience of 579,618 people in Germany. 37.8% are female, 62.2% are male, average age 36.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Commerzbank, Postbank, STAR Sports, Indian Premier League, Mi.
The average Mutual fund fan in Germany is 36.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Commerzbank, Postbank, STAR Sports, with strongest over-indexing on Commerzbank (24.34× the country average). Demographically, the Mutual fund audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mutual fund fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 36.4 |
| Estimated audience size | 579,618 |
Audience persona
The typical Mutual fund fan in Germany is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 132,263 | 1.42× |
| Nordrhein-Westfalen | 132,059 | 1.04× |
| Baden-Württemberg | 109,124 | 1.38× |
| Hessen | 94,333 | 2.14× |
| Berlin | 54,886 | 2.12× |
| Niedersachsen | 38,676 | 0.69× |
| Rheinland-Pfalz | 29,446 | 1.01× |
| Sachsen | 19,402 | 0.68× |
| Hamburg | 15,444 | 1.18× |
| Schleswig-Holstein | 14,432 | 0.69× |
| Brandenburg | 11,707 | 0.65× |
| Thüringen | 9,342 | 0.63× |
| Sachsen-Anhalt | 7,116 | 0.47× |
| Mecklenburg-Vorpommern | 5,164 | 0.47× |
| Saarland | 4,666 | 0.66× |
| Bremen | 3,816 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 24.34× | Business & Career |
| Postbank | 19× | Business & Career |
| STAR Sports | 55.7× | Movies & TV |
| Indian Premier League | 17.05× | Sports |
| Mi | 42.3× | Technology & Electronics |
| Friedrich Merz | 10.22× | Politics & Society |
| BlackRock | 26.74× | Business & Career |
| BSE SENSEX | 50.39× | Business & Career |
| Reisebank | 15.22× | Business & Career |
| Consorsbank | 11.2× | Business & Career |
| Keinemusik | 45.67× | Music & Radio |
| E.ON | 10.64× | Home & Garden |
| Business opportunity | 25.29× | Business & Career |
| Indian Premier League | 22.71× | Sports |
| Registered Retirement Savings Plan | 46.52× | Business & Career |
| Cricket World Cup | 27.09× | Sports |
| Portfolio (finance) | 12.63× | Business & Career |
| Goldman Sachs | 26.26× | Business & Career |
| Exchange-traded fund | 17.17× | Business & Career |
| UBS | 30.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.2 |
| Career Orientation | POWER | 3.45 |
| Luxury Orientation | PREMIUM | 1.79 |
| Quality Awareness | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.61 |
| Convenience Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 40.7% |
| United States | 19.1% |
| United Kingdom | 2.6% |
See Mutual fund audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mutual fund have in Germany?
Mutual fund has an estimated audience of 579,618 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mutual fund fans?
37.8% of Mutual fund fans are female, 62.2% are male, with an average age of 36.4 years.
Which brands do Mutual fund fans like most?
Mutual fund fans show strongest brand affinity for Commerzbank (24.34×), Postbank (19×), and STAR Sports (55.7×) over the country average.
Where do Mutual fund fans live in Germany?
Mutual fund fans in Germany are most concentrated in Bayern (reach 132,263), Nordrhein-Westfalen (reach 132,059), and Baden-Württemberg (reach 109,124). These three regions account for the largest share of the active audience.
What other brands do Mutual fund fans also like?
Beyond Mutual fund itself, the audience over-indexes on Postbank (19×), STAR Sports (55.7×), Indian Premier League (17.05×), and Mi (42.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mutual fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.