Portfolio (finance) Audience in Germany
Portfolio (finance) has an estimated audience of 2,149,808 people in Germany. 32.5% are female, 67.5% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Postbank, Satire, Commerzbank, German television comedy, Hedge fund.
The average Portfolio (finance) fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Postbank, Satire, Commerzbank, with strongest over-indexing on Postbank (5.33× the country average). Demographically, the Portfolio (finance) audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Portfolio (finance) fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 43.9 |
| Estimated audience size | 2,149,808 |
Audience persona
The typical Portfolio (finance) fan in Germany is more male, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 452,549 | 0.96× |
| Bayern | 440,073 | 1.27× |
| Baden-Württemberg | 309,601 | 1.06× |
| Niedersachsen | 201,661 | 0.97× |
| Hessen | 192,722 | 1.18× |
| Berlin | 111,035 | 1.16× |
| Sachsen | 106,928 | 1.01× |
| Rheinland-Pfalz | 105,920 | 0.98× |
| Schleswig-Holstein | 64,680 | 0.84× |
| Brandenburg | 64,633 | 0.97× |
| Sachsen-Anhalt | 55,332 | 0.99× |
| Thüringen | 54,037 | 0.99× |
| Hamburg | 45,740 | 0.94× |
| Mecklenburg-Vorpommern | 35,134 | 0.86× |
| Saarland | 23,235 | 0.88× |
| Bremen | 17,456 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 5.33× | Business & Career |
| Satire | 8.19× | Literature |
| Commerzbank | 4.24× | Business & Career |
| German television comedy | 8.72× | Movies & TV |
| Hedge fund | 17.83× | Business & Career |
| RTL Television | 4.19× | Movies & TV |
| Allgäu | 6.5× | Travel & Leisure |
| Commercial bank | 17.54× | Business & Career |
| Headphones | 5.42× | Technology & Electronics |
| Mortgage calculator | 5.46× | Home & Garden |
| MarketWatch | 12.48× | Business & Career |
| Vacations | 2.44× | Travel & Leisure |
| Self care | 2.89× | Health |
| Freeware | 2.25× | Technology & Electronics |
| Country rap | 4.87× | Music & Radio |
| Hygiene | 2.72× | Beauty & Wellness |
| E.ON | 4.12× | Home & Garden |
| Family | 1.62× | Kids & Family |
| Mutual fund | 9.66× | Business & Career |
| Creative Commons | 3.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.32 |
| Travelling | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 15.7% |
| Germany | 7.9% |
See Portfolio (finance) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Portfolio (finance) have in Germany?
Portfolio (finance) has an estimated audience of 2,149,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portfolio (finance) fans?
32.5% of Portfolio (finance) fans are female, 67.5% are male, with an average age of 43.9 years.
Which brands do Portfolio (finance) fans like most?
Portfolio (finance) fans show strongest brand affinity for Postbank (5.33×), Satire (8.19×), and Commerzbank (4.24×) over the country average.
Where do Portfolio (finance) fans live in Germany?
Portfolio (finance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 452,549), Bayern (reach 440,073), and Baden-Württemberg (reach 309,601). These three regions account for the largest share of the active audience.
What other brands do Portfolio (finance) fans also like?
Beyond Portfolio (finance) itself, the audience over-indexes on Satire (8.19×), Commerzbank (4.24×), German television comedy (8.72×), and Hedge fund (17.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portfolio (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.