Rascasse Audience Intelligence

Portfolio (finance) Audience in Germany

A data profile of the people who buy, follow and care about Portfolio (finance) in Germany — modelled from more than twelve digital signal sources. Portfolio (finance) has an estimated audience of 2,149,808 people in Germany.

#1808among Topic in Germany#307in Business & Career

The average Portfolio (finance) fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Postbank, Hedge fund, with strongest over-indexing on Commerzbank (4.24× the country average).

Demographically, the Portfolio (finance) audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Portfolio (finance) fan in Germany is more male, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portfolio (finance) profile in Germany.

Audience size
2.1M
in Germany
Gender
32.5%♀
67.5% male
Age
43.9
average years
Country rank
#3106
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portfolio (finance) fans

32.5% are female, 67.5% are male, average age 43.9.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Portfolio (finance) audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age43.9
Estimated audience size2,149,808
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Portfolio (finance) audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4926%
50+27%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Portfolio (finance) audience comes from Germany.

Worldwide audience distribution share by country for Portfolio (finance)
CountryShare
United States17.8%
India15.7%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portfolio (finance) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Portfolio (finance) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.23×
02Hessen~200K1.15×
03Berlin~100K1.10×
04Baden-Württemberg~300K1.05×
05Thüringen~60K1.05×
06Sachsen-Anhalt~60K1.03×
07Sachsen~100K1.01×
08Bremen~20K0.99×
09Brandenburg~70K0.98×
10Niedersachsen~200K0.97×
11Rheinland-Pfalz~100K0.95×
12Nordrhein-Westfalen~400K0.94×
13Saarland~20K0.93×
14Hamburg~40K0.92×
15Mecklenburg-Vorpommern~40K0.89×
16Schleswig-Holstein~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Portfolio (finance), Germany
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portfolio (finance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portfolio (finance) audience
#·InterestCategoryAffinity×
01BSE SENSEXBusiness & Career16.04×
02Hedge fundBusiness & Career13.36×
03Mutual fundBusiness & Career12.63×
04Kristen BellMovies & TV9.09×
05Wealth managementBusiness & Career7.60×
06PostbankBusiness & Career5.00×
07N26Business & Career4.77×
08Stock exchangeBusiness & Career4.55×
09Investment managementBusiness & Career4.50×
10CommerzbankBusiness & Career4.24×
11Junge FreiheitNews3.90×
12Tour de FranceSports3.11×
13MSNNews2.73×
14EurojackpotGames2.57×
15RTL TelevisionMovies & TV2.53×
16NatureHome & Garden2.30×
17VacationsTravel & Leisure2.24×
18RyanairTravel & Leisure1.82×
19Müller (company)Food & Beverages1.59×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portfolio (finance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portfolio (finance) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
Risk AppetiteTHRILL1.58×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portfolio (finance) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.70×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portfolio (finance) have in Germany?

Portfolio (finance) has an estimated audience of 2,149,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Portfolio (finance) fans?

32.5% of Portfolio (finance) fans are female, 67.5% are male, with an average age of 43.9 years.

03

Which brands do Portfolio (finance) fans like most?

Portfolio (finance) fans show strongest brand affinity for Commerzbank (4.24×), Postbank (5×), and Hedge fund (13.36×) over the country average.

04

Where do Portfolio (finance) fans live in Germany?

Portfolio (finance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Portfolio (finance) fans also like?

Beyond Portfolio (finance) itself, the audience over-indexes on Postbank (5×), Hedge fund (13.36×), Nature (2.3×), and Mutual fund (12.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Portfolio (finance) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Portfolio (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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