Rascasse Audience Intelligence

Portfolio (finance) Audience in United States

A data profile of the people who buy, follow and care about Portfolio (finance) in United States — modelled from more than twelve digital signal sources. Portfolio (finance) has an estimated audience of 4,877,338 people in United States.

#3856among Topic in United States#624in Business & Career

The average Portfolio (finance) fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Citibank, Investment management, Sustainable energy, with strongest over-indexing on Citibank (9.93× the country average).

Demographically, the Portfolio (finance) audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portfolio (finance) fan in United States is more male, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portfolio (finance) profile in United States.

Audience size
4.9M
in United States
Gender
33.0%♀
67.0% male
Age
44.7
average years
Country rank
#6855
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portfolio (finance) fans

33.0% are female, 67.0% are male, average age 44.7.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Portfolio (finance) audience in United States
MetricValue
Female33.0%
Male67.0%
Average age44.7
Estimated audience size4,877,338
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Portfolio (finance) audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Portfolio (finance) audience comes from United States.

Worldwide audience distribution share by country for Portfolio (finance)
CountryShare
United States17.8%
India15.7%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portfolio (finance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Portfolio (finance) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.45×
02Washington, District of Columbia~20K1.44×
03Alaska~10K1.36×
04California~700K1.32×
05Georgia~200K1.26×
06Mississippi~50K1.22×
07Texas~500K1.21×
08New York~300K1.19×
09Maryland~100K1.19×
10Alabama~80K1.13×
11Virginia~100K1.12×
12Arizona~100K1.10×
13Louisiana~70K1.09×
14New Jersey~100K1.08×
15Massachusetts~100K1.08×
16Florida~400K1.07×
17Illinois~200K1.07×
18North Carolina~200K1.07×
19Kansas~40K1.05×
20Washington~100K1.03×
21Arkansas~40K1.02×
22New Mexico~20K1.02×
23Oklahoma~50K1.00×
24Pennsylvania~200K0.99×
25Utah~40K0.99×
26Indiana~90K0.97×
27South Carolina~70K0.97×
28Iowa~40K0.95×
29Ohio~100K0.94×
30Michigan~100K0.94×
31Missouri~70K0.94×
32Tennessee~90K0.93×
33Connecticut~50K0.93×
34North Dakota~9K0.93×
35Oregon~50K0.92×
36Nevada~40K0.92×
37Nebraska~20K0.92×
38Rhode Island~10K0.92×
39South Dakota~10K0.91×
40Idaho~20K0.90×
41Delaware~10K0.90×
42West Virginia~20K0.87×
43Minnesota~60K0.84×
44Colorado~60K0.83×
45Wisconsin~60K0.81×
46Kentucky~50K0.81×
47New Hampshire~20K0.79×
48Maine~10K0.77×
49Montana~10K0.76×
50Vermont~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Portfolio (finance), United States
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portfolio (finance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portfolio (finance) audience
#·InterestCategoryAffinity×
01Asset managementBusiness & Career9.95×
02CitibankBusiness & Career9.93×
03Money managementBusiness & Career8.39×
04Wealth managementBusiness & Career8.10×
05Retail bankingBusiness & Career7.55×
06Investment managementBusiness & Career7.49×
07Passive incomeBusiness & Career7.23×
08Sustainable energyHome & Garden6.94×
09Online bankingBusiness & Career5.51×
10Stock marketBusiness & Career5.48×
11Renewable energyBusiness & Career5.26×
12LinkedInInternet & Social Media4.54×
13InnovationBusiness & Career3.96×
14FedExBusiness & Career3.80×
15Mortgage loansBusiness & Career3.63×
16Solar energyHome & Garden3.17×
17Financial servicesBusiness & Career2.38×
18Indeed.comBusiness & Career2.21×
19AirbnbTravel & Leisure2.07×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portfolio (finance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portfolio (finance) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.80×
Family OrientationCONSERVATISM2.23×
SustainabilityBALANCE2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portfolio (finance) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.80×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portfolio (finance) have in United States?

Portfolio (finance) has an estimated audience of 4,877,338 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portfolio (finance) fans?

33.0% of Portfolio (finance) fans are female, 67.0% are male, with an average age of 44.7 years.

03

Which brands do Portfolio (finance) fans like most?

Portfolio (finance) fans show strongest brand affinity for Citibank (9.93×), Investment management (7.49×), and Sustainable energy (6.94×) over the country average.

04

Where do Portfolio (finance) fans live in United States?

Portfolio (finance) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Portfolio (finance) fans also like?

Beyond Portfolio (finance) itself, the audience over-indexes on Investment management (7.49×), Sustainable energy (6.94×), Asset management (9.95×), and Wealth management (8.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Portfolio (finance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portfolio (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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