Stock market Audience in United States

Stock market logo

Stock market has an estimated audience of 18,901,222 people in United States. 38.4% are female, 61.6% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Financial market, Investor, Market trend, Investment strategy, Stock exchange.

The average Stock market fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Financial market, Investor, Market trend, with strongest over-indexing on Financial market (6.58× the country average). Demographically, the Stock market audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Stock market fans

Demographic split for Stock market audience in United States
MetricValue
Female38.4%
Male61.6%
Average age41.9
Estimated audience size18,901,222

Audience persona

The typical Stock market fan in United States is more male, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Financial market.

Top regions in United States

Top regions ranked by reach for Stock market in United States
RegionReachAffinity
California2,415,5381.16×
Texas1,340,0200.82×
New York1,236,8381.17×
Florida1,220,7160.95×
Pennsylvania758,5091.19×
Illinois739,1831.17×
Ohio629,8911.08×
North Carolina567,5351×
Michigan557,2551.13×
Washington538,6861.42×
New Jersey538,1581.12×
Georgia514,7200.88×
Virginia489,4281.06×
Massachusetts474,0741.27×
Wisconsin377,6431.33×
Tennessee352,3080.93×
Colorado342,6281.15×
Indiana322,4220.93×
Minnesota320,6711.18×
Missouri314,8151.03×
Maryland310,9180.96×
Arizona268,3830.7×
Oregon249,9431.15×
South Carolina246,9230.87×
Kentucky226,1860.95×
Connecticut211,1421.11×
Nevada178,6690.98×
Iowa174,7311.12×
Louisiana174,1270.71×
Utah166,3480.98×
Oklahoma166,0400.79×
Kansas156,4221.05×
Alabama155,1740.59×
Arkansas126,2520.81×
Idaho98,6121.04×
New Hampshire93,9891.26×
Mississippi91,2240.59×
Nebraska89,3080.94×
New Mexico82,6820.87×
Hawaii77,7930.96×
Maine72,1901.07×
Washington, District of Columbia67,6511.19×
West Virginia64,1240.73×
Montana61,3281.17×
Rhode Island59,9191×
Delaware47,4500.91×
Vermont38,4751.16×
South Dakota37,5260.86×
North Dakota35,7760.92×
Wyoming27,6720.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock market audience
BrandAffinityCategory
Financial market6.58×Business & Career
Investor4.05×Business & Career
Market trend10.33×Business & Career
Investment strategy5.68×Business & Career
Stock exchange6.52×Business & Career
Swing trading10.56×Business & Career
Security (finance)5.94×Business & Career
Day trading7.26×Business & Career
Online shopping1.51×Shopping
Technical analysis9.15×Business & Career
Investment banking4.51×Business & Career
Yahoo! Finance2.57×Business & Career
Money1.71×Business & Career
Hedge fund10.11×Business & Career
LinkedIn1.87×Internet & Social Media
Charles Schwab Corporation3.31×Business & Career
Commodity market10.47×Business & Career
Trader (finance)8.5×Business & Career
Investment management3.39×Business & Career
Algorithmic trading10.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock market audience
TraitClusterScore
TravellingTHRILL2.42
Risk AppetiteTHRILL2.37
Career OrientationPOWER1.82
SustainabilityBALANCE1.42
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Stock market
CountryShare
United States16.1%
India11.6%
Brazil4.8%

See Stock market audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Stock market have in United States?

Stock market has an estimated audience of 18,901,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Stock market fans?

38.4% of Stock market fans are female, 61.6% are male, with an average age of 41.9 years.

Which brands do Stock market fans like most?

Stock market fans show strongest brand affinity for Financial market (6.58×), Investor (4.05×), and Market trend (10.33×) over the country average.

Where do Stock market fans live in United States?

Stock market fans in United States are most concentrated in California (reach 2,415,538), Texas (reach 1,340,020), and New York (reach 1,236,838). These three regions account for the largest share of the active audience.

What other brands do Stock market fans also like?

Beyond Stock market itself, the audience over-indexes on Investor (4.05×), Market trend (10.33×), Investment strategy (5.68×), and Stock exchange (6.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.