Rascasse Audience Intelligence

Stock market Audience in United States

A data profile of the people who buy, follow and care about Stock market in United States — modelled from more than twelve digital signal sources. Stock market has an estimated audience of 18,901,222 people in United States.

#1215among Topic in United States#198in Business & Career

The average Stock market fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Financial market, Investor, Lindsey Graham, with strongest over-indexing on Financial market (6.58× the country average).

Demographically, the Stock market audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stock market fan in United States is more male, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Financial market.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock market profile in United States.

Audience size
18.9M
in United States
Gender
38.4%♀
61.6% male
Age
41.9
average years
Country rank
#1767
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock market fans

38.4% are female, 61.6% are male, average age 41.9.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Stock market audience in United States
MetricValue
Female38.4%
Male61.6%
Average age41.9
Estimated audience size18,901,222
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Stock market audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4920%
50+29%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Stock market audience comes from United States.

Worldwide audience distribution share by country for Stock market
CountryShare
United States16.1%
India11.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock market audience in United States is strongest.

Fig. 05

Top regions by affinity

Stock market fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K1.33×
02Vermont~40K1.33×
03Wisconsin~400K1.30×
04New Hampshire~90K1.27×
05Massachusetts~500K1.26×
06Minnesota~300K1.18×
07Colorado~300K1.15×
08Pennsylvania~700K1.13×
09Washington, District of Columbia~60K1.13×
10Montana~60K1.13×
11Iowa~200K1.12×
12New Jersey~500K1.11×
13Oregon~200K1.11×
14Maine~80K1.11×
15Illinois~700K1.10×
16Connecticut~200K1.10×
17California~2.5M1.09×
18New York~1M1.08×
19Michigan~500K1.08×
20Ohio~600K1.03×
21Virginia~500K1.03×
22Missouri~300K1.03×
23Kansas~200K1.03×
24Idaho~100K1.01×
25Hawaii~80K1.01×
26Rhode Island~60K1.00×
27North Carolina~600K0.99×
28Nebraska~90K0.99×
29Delaware~50K0.98×
30North Dakota~40K0.98×
31Kentucky~200K0.96×
32Maryland~300K0.95×
33Nevada~200K0.93×
34Utah~200K0.93×
35Florida~1M0.91×
36South Carolina~300K0.91×
37Indiana~300K0.90×
38Tennessee~300K0.88×
39New Mexico~80K0.87×
40South Dakota~40K0.87×
41Georgia~500K0.86×
42Arizona~300K0.85×
43Arkansas~100K0.85×
44Texas~1.5M0.78×
45Oklahoma~200K0.78×
46Alaska~30K0.78×
47West Virginia~70K0.76×
48Alabama~200K0.73×
49Louisiana~200K0.73×
50Mississippi~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Stock market, United States
0.63×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock market audience
#·InterestCategoryAffinity×
01Swing tradingBusiness & Career10.56×
02Commodity marketBusiness & Career10.47×
03Market trendBusiness & Career10.33×
04Hedge fundBusiness & Career10.11×
05Technical analysisBusiness & Career9.15×
06Trader (finance)Business & Career8.50×
07Day tradingBusiness & Career7.26×
08Financial marketBusiness & Career6.58×
09Stock exchangeBusiness & Career6.52×
10Security (finance)Business & Career5.94×
11Investment strategyBusiness & Career5.68×
12Investment bankingBusiness & Career4.51×
13InvestorBusiness & Career4.05×
14Charles Schwab CorporationBusiness & Career3.31×
15Nancy MacePolitics & Society2.81×
16Lindsey GrahamPolitics & Society2.71×
17Yahoo! FinanceBusiness & Career2.57×
18MoneyBusiness & Career1.71×
19Mitch McConnellPolitics & Society1.71×
20Online shoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock market audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.15×
Career OrientationPOWER1.51×
TravellingTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock market audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Price SensitivityPREMIUM0.88×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock market have in United States?

Stock market has an estimated audience of 18,901,222 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stock market fans?

38.4% of Stock market fans are female, 61.6% are male, with an average age of 41.9 years.

03

Which brands do Stock market fans like most?

Stock market fans show strongest brand affinity for Financial market (6.58×), Investor (4.05×), and Lindsey Graham (2.71×) over the country average.

04

Where do Stock market fans live in United States?

Stock market fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Stock market fans also like?

Beyond Stock market itself, the audience over-indexes on Investor (4.05×), Lindsey Graham (2.71×), Market trend (10.33×), and Investment strategy (5.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Stock market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →