Security (finance) Audience in United States

Security (finance) has an estimated audience of 11,429,840 people in United States. 39.1% are female, 60.9% are male, average age 44.9. Top regions: North Carolina, Maryland, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Day trading, Singer-songwriter.

The average Security (finance) fan in United States is 44.9 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Maryland, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Security (finance) audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Security (finance) fans

Demographic split for Security (finance) audience in United States
MetricValue
Female39.1%
Male60.9%
Average age44.9
Estimated audience size11,429,840

Audience persona

The typical Security (finance) fan in United States is more male, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Security (finance) in United States
RegionReachAffinity
North Carolina7,560,00027.96×
Maryland581,8372.96×
California508,8420.4×
Texas419,7400.43×
Florida376,6220.49×
New York281,3840.44×
South Carolina235,7421.37×
Georgia223,2920.63×
Virginia215,2940.77×
Tennessee150,2570.66×
Illinois142,8640.38×
Pennsylvania142,2490.37×
Ohio129,6680.37×
Michigan111,6650.37×
New Jersey99,3160.34×
Washington90,9770.4×
Arizona88,5700.38×
Indiana71,9210.34×
Alabama70,6020.44×
Missouri68,1150.37×
Massachusetts67,7500.3×
Louisiana67,3890.46×
Colorado63,2680.35×
Kentucky56,0290.39×
Minnesota55,8030.34×
Wisconsin49,7890.29×
Nevada48,9890.44×
Oklahoma47,1070.37×
Oregon46,0020.35×
Mississippi43,0270.46×
New Mexico38,8920.68×
Arkansas36,8870.39×
Connecticut35,2560.31×
Kansas30,8410.34×
Iowa29,2100.31×
Washington, District of Columbia27,9550.81×
Utah27,2640.27×
West Virginia21,8200.41×
Hawaii16,8840.34×
Nebraska16,2420.28×
Idaho14,6550.26×
Delaware13,5650.43×
Maine11,6450.28×
New Hampshire11,3430.25×
Rhode Island11,0130.3×
Montana8,3730.26×
Alaska8,0070.33×
South Dakota7,1520.27×
North Dakota6,6320.28×
Wyoming5,7230.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Security (finance) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Day trading16.89×Business & Career
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Stock market7.03×Business & Career
Horoscope8.41×Health
Asset management9.4×Business & Career
Day trader19×Business & Career
MSN3.49×News
Property finder5.19×Home & Garden
Term life insurance13.58×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Property insurance12.89×Home & Garden
Indianapolis Motor Speedway9.81×Sports
Money management6.91×Business & Career
Critical illness insurance13.11×Business & Career
Bitcoin9×Business & Career
Blended whiskey7.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Security (finance) audience
TraitClusterScore
Risk AppetiteTHRILL5.81
Career OrientationPOWER2.22
Luxury OrientationPREMIUM2.22
Family OrientationCONSERVATISM1.6
Quality AwarenessPREMIUM1.55
Need for SecurityCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for Security (finance)
CountryShare
United States19.8%
India8.4%
Taiwan5.9%

See Security (finance) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Security (finance) have in United States?

Security (finance) has an estimated audience of 11,429,840 people in United States, concentrated in North Carolina and Maryland.

What is the gender split and age of Security (finance) fans?

39.1% of Security (finance) fans are female, 60.9% are male, with an average age of 44.9 years.

Which brands do Security (finance) fans like most?

Security (finance) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Security (finance) fans live in United States?

Security (finance) fans in United States are most concentrated in North Carolina (reach 7,560,000), Maryland (reach 581,837), and California (reach 508,842). These three regions account for the largest share of the active audience.

What other brands do Security (finance) fans also like?

Beyond Security (finance) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Day trading (16.89×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Security (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.