Asset management Audience in United States

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Asset management has an estimated audience of 8,978,295 people in United States. 41.8% are female, 58.2% are male, average age 45.9. Top regions: California, New York, Texas. Top brand affinities: Investment strategy, Wealth management, Bank of America, Investment banking, Financial plan.

The average Asset management fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Investment strategy, Wealth management, Bank of America, with strongest over-indexing on Investment strategy (24.24× the country average). Demographically, the Asset management audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Asset management fans

Demographic split for Asset management audience in United States
MetricValue
Female41.8%
Male58.2%
Average age45.9
Estimated audience size8,978,295

Audience persona

The typical Asset management fan in United States is more male, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for Investment strategy.

Top regions in United States

Top regions ranked by reach for Asset management in United States
RegionReachAffinity
California1,140,1181.15×
New York1,029,1262.05×
Texas974,9181.26×
Florida579,6750.95×
Illinois389,3501.3×
New Jersey364,6371.6×
Georgia358,8851.3×
Virginia356,8091.63×
Massachusetts331,7531.88×
Pennsylvania298,5820.99×
North Carolina270,6671×
Ohio221,3980.8×
Michigan179,3630.76×
Maryland176,8781.15×
Arizona173,5790.95×
Colorado166,6041.18×
Washington163,1110.91×
Indiana151,5460.92×
Tennessee149,4210.83×
Connecticut122,9831.37×
Utah121,5521.51×
Missouri120,1260.83×
South Carolina114,9850.85×
Minnesota107,7690.84×
Wisconsin105,9440.78×
Oklahoma99,1290.99×
Alabama98,7730.79×
Louisiana91,5360.79×
Kansas85,0031.2×
Oregon84,6570.82×
Washington, District of Columbia79,6502.95×
Kentucky72,8880.65×
Nevada61,4990.71×
Arkansas59,4200.8×
Mississippi58,3610.79×
Iowa52,6900.71×
Maine37,0191.15×
Nebraska34,9420.78×
Idaho32,4930.72×
New Hampshire31,6690.9×
Hawaii30,0850.78×
New Mexico27,3730.61×
Montana27,3141.1×
Rhode Island27,1350.95×
Delaware21,2140.86×
West Virginia20,5710.49×
Vermont11,4380.73×
North Dakota9,5040.52×
South Dakota8,8320.43×
Alaska8,6430.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asset management audience
BrandAffinityCategory
Investment strategy24.24×Business & Career
Wealth management12.82×Business & Career
Bank of America5.18×Business & Career
Investment banking9.9×Business & Career
Financial plan9.68×Movies & TV
Financial market7.63×Business & Career
Money management9.73×Business & Career
Security (finance)8.73×Business & Career
Day trading10.73×Business & Career
Technical analysis13.84×Business & Career
Mortgage calculator5.76×Home & Garden
Stock exchange8.61×Business & Career
BlackRock18.64×Business & Career
Investor4.55×Business & Career
Property finder4.84×Home & Garden
Charles Schwab Corporation5.24×Business & Career
Real estate economics10.22×Business & Career
Digital wallet9.2×Internet & Social Media
MarketWatch6.67×Business & Career
Stock market5.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asset management audience
TraitClusterScore
Career OrientationPOWER3.19
SustainabilityBALANCE1.7
Risk AppetiteTHRILL1.62
Quality AwarenessPREMIUM1.6
Luxury OrientationPREMIUM1.55
IndulgenceJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Asset management
CountryShare
United States24.2%
India10.0%
United Kingdom4.9%

See Asset management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Asset management have in United States?

Asset management has an estimated audience of 8,978,295 people in United States, concentrated in California and New York.

What is the gender split and age of Asset management fans?

41.8% of Asset management fans are female, 58.2% are male, with an average age of 45.9 years.

Which brands do Asset management fans like most?

Asset management fans show strongest brand affinity for Investment strategy (24.24×), Wealth management (12.82×), and Bank of America (5.18×) over the country average.

Where do Asset management fans live in United States?

Asset management fans in United States are most concentrated in California (reach 1,140,118), New York (reach 1,029,126), and Texas (reach 974,918). These three regions account for the largest share of the active audience.

What other brands do Asset management fans also like?

Beyond Asset management itself, the audience over-indexes on Wealth management (12.82×), Bank of America (5.18×), Investment banking (9.9×), and Financial plan (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asset management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.