Rascasse Audience Intelligence

Asset management Audience in United States

A data profile of the people who buy, follow and care about Asset management in United States — modelled from more than twelve digital signal sources. Asset management has an estimated audience of 8,978,295 people in United States.

#2509among Topic in United States#385in Business & Career

The average Asset management fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Investment strategy, Wealth management, Bank of America, with strongest over-indexing on Investment strategy (24.24× the country average).

Demographically, the Asset management audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asset management fan in United States is more male, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Investment strategy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asset management profile in United States.

Audience size
9M
in United States
Gender
41.8%♀
58.2% male
Age
45.9
average years
Country rank
#3982
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asset management fans

41.8% are female, 58.2% are male, average age 45.9.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Asset management audience in United States
MetricValue
Female41.8%
Male58.2%
Average age45.9
Estimated audience size8,978,295
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Asset management audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Asset management audience comes from United States.

Worldwide audience distribution share by country for Asset management
CountryShare
United States24.2%
India10.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asset management audience in United States is strongest.

Fig. 05

Top regions by affinity

Asset management fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.36×
02New York~900K1.81×
03Massachusetts~300K1.67×
04New Jersey~300K1.49×
05Utah~100K1.44×
06Virginia~300K1.40×
07Connecticut~100K1.27×
08Oregon~100K1.25×
09Texas~900K1.21×
10Colorado~200K1.21×
11Georgia~300K1.19×
12Maryland~200K1.17×
13California~1M1.16×
14Illinois~300K1.15×
15Arizona~200K1.15×
16Wyoming~10K1.12×
17Maine~40K1.11×
18Montana~30K1.08×
19Kansas~80K1.07×
20Tennessee~200K1.03×
21Ohio~300K1.01×
22Oklahoma~100K0.97×
23Rhode Island~30K0.97×
24Pennsylvania~300K0.96×
25New Hampshire~30K0.96×
26North Carolina~300K0.95×
27Delaware~20K0.95×
28Florida~600K0.94×
29Washington~200K0.92×
30Michigan~200K0.90×
31Indiana~100K0.90×
32Idaho~40K0.89×
33Hawaii~30K0.88×
34Alaska~20K0.88×
35Mississippi~60K0.87×
36North Dakota~20K0.87×
37South Carolina~100K0.85×
38Arkansas~60K0.85×
39South Dakota~20K0.85×
40Nebraska~40K0.84×
41Wisconsin~100K0.83×
42Missouri~100K0.82×
43Louisiana~100K0.82×
44Minnesota~100K0.81×
45Alabama~100K0.81×
46Nevada~70K0.80×
47Iowa~60K0.80×
48New Mexico~40K0.80×
49West Virginia~30K0.80×
50Kentucky~80K0.74×
Fig. 06

Affinity by region

Affinity by region — Asset management, United States
0.74×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asset management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asset management audience
#·InterestCategoryAffinity×
01Investment strategyBusiness & Career24.24×
02BlackRockBusiness & Career18.64×
03Technical analysisBusiness & Career13.84×
04Wealth managementBusiness & Career12.82×
05Day tradingBusiness & Career10.73×
06Real estate economicsBusiness & Career10.22×
07Investment bankingBusiness & Career9.90×
08Money managementBusiness & Career9.73×
09Financial planMovies & TV9.68×
10Digital walletInternet & Social Media9.20×
11Security (finance)Business & Career8.73×
12Stock exchangeBusiness & Career8.61×
13Financial marketBusiness & Career7.63×
14MarketWatchBusiness & Career6.67×
15Mortgage calculatorHome & Garden5.76×
16Charles Schwab CorporationBusiness & Career5.24×
17Bank of AmericaBusiness & Career5.18×
18Stock marketBusiness & Career5.18×
19Property finderHome & Garden4.84×
20InvestorBusiness & Career4.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asset management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asset management audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.15×
Career OrientationPOWER2.40×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asset management audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asset management have in United States?

Asset management has an estimated audience of 8,978,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Asset management fans?

41.8% of Asset management fans are female, 58.2% are male, with an average age of 45.9 years.

03

Which brands do Asset management fans like most?

Asset management fans show strongest brand affinity for Investment strategy (24.24×), Wealth management (12.82×), and Bank of America (5.18×) over the country average.

04

Where do Asset management fans live in United States?

Asset management fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Asset management fans also like?

Beyond Asset management itself, the audience over-indexes on Wealth management (12.82×), Bank of America (5.18×), Investment banking (9.9×), and Financial plan (9.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Asset management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asset management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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