Financial plan Audience in United States

Financial plan logo

Financial plan has an estimated audience of 13,828,950 people in United States. 45.3% are female, 54.7% are male, average age 44.0. Top regions: California, Florida, Texas. Top brand affinities: Regional styles of Mexican music, Governor of Michigan, Goop, Wok, Vocal harmony.

The average Financial plan fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Regional styles of Mexican music, Governor of Michigan, Goop, with strongest over-indexing on Regional styles of Mexican music (6.11× the country average). Demographically, the Financial plan audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Financial plan fans

Demographic split for Financial plan audience in United States
MetricValue
Female45.3%
Male54.7%
Average age44.0
Estimated audience size13,828,950

Audience persona

The typical Financial plan fan in United States is balanced, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Financial plan in United States
RegionReachAffinity
California1,762,0311.16×
Florida1,125,3881.2×
Texas1,074,7960.9×
New York1,023,0971.32×
Illinois486,2011.06×
Pennsylvania482,5401.04×
Georgia451,0621.06×
Virginia449,5961.33×
North Carolina411,2960.99×
Ohio394,5300.93×
New Jersey384,3271.09×
Washington366,0441.32×
Massachusetts329,5951.21×
Michigan323,6190.89×
Tennessee321,3121.16×
Arizona278,3230.99×
Maryland248,7751.05×
Oregon244,8071.54×
Colorado235,4851.08×
Wisconsin220,9921.06×
Indiana217,3590.86×
Minnesota205,0161.03×
Missouri204,4530.92×
South Carolina193,5270.93×
Alabama161,2660.83×
Connecticut160,6251.16×
Louisiana160,2620.9×
Utah157,2281.27×
Kentucky150,4620.87×
Kansas127,6641.17×
Oklahoma125,6500.82×
Iowa113,4621×
Nevada112,6940.84×
Arkansas107,9130.95×
Mississippi100,0970.88×
Idaho74,1371.07×
Nebraska65,2490.94×
Hawaii57,3310.96×
Washington, District of Columbia51,5901.24×
New Hampshire50,1570.92×
West Virginia47,3460.74×
New Mexico46,2620.67×
Rhode Island42,5830.97×
Maine38,1150.77×
Montana35,5600.93×
Delaware35,4110.93×
North Dakota33,9291.19×
South Dakota20,4530.64×
Vermont20,2510.83×
Alaska19,9560.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial plan audience
BrandAffinityCategory
Regional styles of Mexican music6.11×Music & Radio
Governor of Michigan13.15×Politics & Society
Goop8.46×Internet & Social Media
Wok8.45×Food & Beverages
Vocal harmony5.6×Music & Radio
Grinch4.64×Movies & TV
headspace10.67×Health
Israel2.41×Travel & Leisure
El Paso County, Colorado14.62×Travel & Leisure
Google Home7.14×Technology & Electronics
Fairy godmother8.21×Literature
Cherish (group)11.98×Music & Radio
Hipster10.47×Politics & Society
Hibachi8.42×Food & Beverages
Historic site4.46×Arts & Culture
Grace Slick8.55×Music & Radio
TV Fanatic10.08×Movies & TV
CAC 404.68×Business & Career
Noodle (Gorillaz)2.7×Music & Radio
No Escape (1994 film)8.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial plan audience
TraitClusterScore
Career OrientationPOWER2.3
Family OrientationCONSERVATISM2.15
Risk AppetiteTHRILL1.89
IndulgenceJOY1.73
TravellingTHRILL1.66
Need for SecurityCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Financial plan
CountryShare
United States19.1%
India16.3%
United Kingdom4.1%

See Financial plan audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Financial plan have in United States?

Financial plan has an estimated audience of 13,828,950 people in United States, concentrated in California and Florida.

What is the gender split and age of Financial plan fans?

45.3% of Financial plan fans are female, 54.7% are male, with an average age of 44.0 years.

Which brands do Financial plan fans like most?

Financial plan fans show strongest brand affinity for Regional styles of Mexican music (6.11×), Governor of Michigan (13.15×), and Goop (8.46×) over the country average.

Where do Financial plan fans live in United States?

Financial plan fans in United States are most concentrated in California (reach 1,762,031), Florida (reach 1,125,388), and Texas (reach 1,074,796). These three regions account for the largest share of the active audience.

What other brands do Financial plan fans also like?

Beyond Financial plan itself, the audience over-indexes on Governor of Michigan (13.15×), Goop (8.46×), Wok (8.45×), and Vocal harmony (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.