Rascasse Audience Intelligence

Financial plan Audience in United States

A data profile of the people who buy, follow and care about Financial plan in United States — modelled from more than twelve digital signal sources. Financial plan has an estimated audience of 13,828,950 people in United States.

#1722among Topic in United States#169in Movies & TV

The average Financial plan fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wealth management, Investment management, Asset management, with strongest over-indexing on Wealth management (9.67× the country average).

Demographically, the Financial plan audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial plan fan in United States is balanced, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Wealth management.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial plan profile in United States.

Audience size
13.8M
in United States
Gender
45.3%♀
54.7% male
Age
44.0
average years
Country rank
#2564
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial plan fans

45.3% are female, 54.7% are male, average age 44.0.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Financial plan audience in United States
MetricValue
Female45.3%
Male54.7%
Average age44.0
Estimated audience size13,828,950
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Financial plan audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4921%
50+34%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Financial plan audience comes from United States.

Worldwide audience distribution share by country for Financial plan
CountryShare
United States19.1%
India16.3%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial plan audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial plan fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~60K1.98×
02Virginia~600K1.80×
03Delaware~60K1.55×
04Iowa~200K1.44×
05Kansas~200K1.43×
06North Dakota~40K1.35×
07Oregon~200K1.29×
08Minnesota~300K1.28×
09Wisconsin~200K1.19×
10Colorado~200K1.14×
11Vermont~30K1.11×
12Ohio~400K1.03×
13Washington~300K1.03×
14Missouri~200K1.03×
15Tennessee~300K1.02×
16Nebraska~70K1.02×
17Florida~900K0.99×
18New York~800K0.99×
19Montana~40K0.99×
20Utah~100K0.98×
21Idaho~70K0.98×
22Washington, District of Columbia~40K0.98×
23Pennsylvania~500K0.97×
24Massachusetts~300K0.97×
25Connecticut~100K0.97×
26Illinois~400K0.96×
27New Hampshire~50K0.96×
28Indiana~200K0.95×
29Rhode Island~40K0.95×
30Texas~1M0.94×
31California~1.5M0.92×
32New Jersey~300K0.92×
33Alabama~200K0.92×
34South Carolina~200K0.90×
35Maine~40K0.90×
36North Carolina~400K0.89×
37Maryland~200K0.89×
38Georgia~400K0.88×
39Kentucky~200K0.88×
40Arkansas~100K0.87×
41Arizona~200K0.86×
42Louisiana~200K0.86×
43Hawaii~50K0.86×
44Michigan~300K0.85×
45Alaska~20K0.84×
46Mississippi~90K0.82×
47Oklahoma~100K0.80×
48West Virginia~50K0.74×
49New Mexico~50K0.72×
50Nevada~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Financial plan, United States
0.71×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial plan audience
#·InterestCategoryAffinity×
01Savings bankBusiness & Career16.56×
02Asset managementBusiness & Career9.68×
03Wealth managementBusiness & Career9.67×
04Money managementBusiness & Career8.94×
05Online learning communityBusiness & Career8.58×
06Investment managementBusiness & Career7.27×
07Mobile bankingBusiness & Career6.39×
08Retail bankingBusiness & Career6.08×
09Retirement planningBusiness & Career5.95×
10Employment websiteBusiness & Career4.43×
11Career developmentBusiness & Career4.17×
12Distance educationBusiness & Career3.85×
13Sustainable energyHome & Garden3.50×
14Property finderHome & Garden3.46×
15KitchenwareHome & Garden3.28×
16InnovationBusiness & Career3.18×
17Financial servicesBusiness & Career3.03×
18Renewable energyBusiness & Career2.81×
19Trader Joe'sShopping1.87×
20WalgreensShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial plan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.51×
Family OrientationCONSERVATISM2.05×
Risk AppetiteTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial plan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
ExtroversionTHRILL0.92×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial plan have in United States?

Financial plan has an estimated audience of 13,828,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Financial plan fans?

45.3% of Financial plan fans are female, 54.7% are male, with an average age of 44.0 years.

03

Which brands do Financial plan fans like most?

Financial plan fans show strongest brand affinity for Wealth management (9.67×), Investment management (7.27×), and Asset management (9.68×) over the country average.

04

Where do Financial plan fans live in United States?

Financial plan fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Financial plan fans also like?

Beyond Financial plan itself, the audience over-indexes on Investment management (7.27×), Asset management (9.68×), Money management (8.94×), and Financial services (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Financial plan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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