Online learning community Audience in United States

Online learning community has an estimated audience of 3,278,416 people in United States. 59.8% are female, 40.2% are male, average age 32.4. Top regions: Washington, District of Columbia, Mississippi, California. Top brand affinities: Changing Habits, Self-actualization, Peter Thiel, Creative entrepreneurship, Life Coaching.
The average Online learning community fan in United States is 32.4 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Mississippi, California. Top brand affinities include Changing Habits, Self-actualization, Peter Thiel, with strongest over-indexing on Changing Habits (43.17× the country average). Demographically, the Online learning community audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Online learning community fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 32.4 |
| Estimated audience size | 3,278,416 |
Audience persona
The typical Online learning community fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Changing Habits.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Washington, District of Columbia | 91,216 | 9.26× |
| Mississippi | 53,693 | 1.99× |
| California | 48,246 | 0.13× |
| Louisiana | 47,740 | 1.13× |
| New York | 47,185 | 0.26× |
| Oklahoma | 46,649 | 1.28× |
| Kentucky | 45,910 | 1.12× |
| Missouri | 42,967 | 0.81× |
| Tennessee | 42,336 | 0.64× |
| South Carolina | 42,033 | 0.85× |
| Indiana | 40,954 | 0.68× |
| Kansas | 40,943 | 1.58× |
| Florida | 39,358 | 0.18× |
| Texas | 39,132 | 0.14× |
| North Carolina | 38,081 | 0.39× |
| Ohio | 37,926 | 0.38× |
| Georgia | 37,772 | 0.37× |
| Michigan | 37,755 | 0.44× |
| Minnesota | 37,747 | 0.8× |
| Arizona | 36,166 | 0.54× |
| Pennsylvania | 36,007 | 0.33× |
| Connecticut | 35,710 | 1.09× |
| New Mexico | 35,577 | 2.16× |
| Nevada | 35,462 | 1.12× |
| Oregon | 35,010 | 0.93× |
| Virginia | 34,576 | 0.43× |
| Maryland | 34,402 | 0.61× |
| New Jersey | 34,319 | 0.41× |
| Illinois | 33,772 | 0.31× |
| Massachusetts | 33,209 | 0.51× |
| Washington | 32,417 | 0.49× |
| Colorado | 32,327 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Changing Habits | 43.17× | Health |
| Self-actualization | 40.77× | Health |
| Peter Thiel | 25.06× | Business & Career |
| Creative entrepreneurship | 25.54× | Business & Career |
| Life Coaching | 28.48× | Business & Career |
| Female entrepreneur | 14.59× | Business & Career |
| Stack Overflow | 28.27× | Technology & Electronics |
| Massive open online course | 29.89× | Business & Career |
| Home decorating ideas | 9× | Home & Garden |
| Venmo | 14.73× | Technology & Electronics |
| Digital wallet | 15.29× | Internet & Social Media |
| Forex signal | 23.42× | Business & Career |
| Payment system | 11.58× | Shopping |
| EdX | 19.53× | Kids & Family |
| Khan Academy | 9.59× | Business & Career |
| Virtual learning environment | 33.72× | Business & Career |
| Investment management | 7.43× | Business & Career |
| Codecademy | 16.3× | Internet & Social Media |
| Financial plan | 8.58× | Movies & TV |
| Node.js | 9.46× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Convenience Orientation | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.45 |
| Risk Appetite | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 6.0% |
| Japan | 3.3% |
See Online learning community audiences in other countries
- Online learning community — Germany
- Online learning community — United Kingdom
- Online learning community — France
- Online learning community — Italy
- Online learning community — Spain
- Online learning community — Brazil
- Online learning community — Japan
- Online learning community — South Korea
- Online learning community — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Online learning community have in United States?
Online learning community has an estimated audience of 3,278,416 people in United States, concentrated in Washington, District of Columbia and Mississippi.
What is the gender split and age of Online learning community fans?
59.8% of Online learning community fans are female, 40.2% are male, with an average age of 32.4 years.
Which brands do Online learning community fans like most?
Online learning community fans show strongest brand affinity for Changing Habits (43.17×), Self-actualization (40.77×), and Peter Thiel (25.06×) over the country average.
Where do Online learning community fans live in United States?
Online learning community fans in United States are most concentrated in Washington, District of Columbia (reach 91,216), Mississippi (reach 53,693), and California (reach 48,246). These three regions account for the largest share of the active audience.
What other brands do Online learning community fans also like?
Beyond Online learning community itself, the audience over-indexes on Self-actualization (40.77×), Peter Thiel (25.06×), Creative entrepreneurship (25.54×), and Life Coaching (28.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Online learning community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.