Venmo Audience in United States

Venmo logo

Venmo has an estimated audience of 8,559,490 people in United States. 43.7% are female, 56.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Cypress College, strava, Hoka, Lifesum, Mental Health Awareness Month.

The average Venmo fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cypress College, strava, Hoka, with strongest over-indexing on Cypress College (1176.96× the country average). Demographically, the Venmo audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Venmo fans

Demographic split for Venmo audience in United States
MetricValue
Female43.7%
Male56.3%
Average age38.3
Estimated audience size8,559,490

Audience persona

The typical Venmo fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cypress College.

Top regions in United States

Top regions ranked by reach for Venmo in United States
RegionReachAffinity
California925,5650.98×
Texas568,7250.77×
Florida430,9120.74×
New York424,6950.89×
Pennsylvania281,4240.98×
North Carolina243,5170.95×
Ohio242,5290.92×
Georgia233,5400.89×
Michigan226,2171.01×
Illinois215,9660.76×
Massachusetts208,5011.24×
Washington197,3351.15×
Virginia184,0300.88×
Tennessee181,1411.05×
New Jersey176,1010.81×
Colorado165,8801.23×
Missouri161,6071.17×
Minnesota140,9621.15×
Indiana140,9440.9×
Wisconsin133,9981.04×
Arizona131,3340.75×
Alabama120,9031.01×
Oregon120,4881.23×
South Carolina120,1680.93×
Utah119,7681.56×
Maryland118,3960.8×
Louisiana113,6041.03×
Kentucky105,3340.98×
Oklahoma84,8520.89×
Connecticut83,4540.97×
Kansas75,6361.12×
Iowa75,6211.07×
Mississippi65,3420.93×
Nevada59,4650.72×
Arkansas58,0490.82×
Idaho54,2551.26×
Hawaii49,1011.33×
Nebraska44,9091.05×
New Hampshire43,7391.3×
Maine39,4781.29×
New Mexico33,0920.77×
West Virginia30,8080.77×
Montana27,7971.17×
Rhode Island25,4230.93×
Washington, District of Columbia22,2720.87×
Vermont21,1511.41×
Delaware17,9530.76×
Alaska17,8860.98×
South Dakota17,1110.86×
North Dakota15,4640.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Venmo audience
BrandAffinityCategory
Cypress College1176.96×Business & Career
strava71.29×Sports
Hoka18.6×Sports
Lifesum78.74×Health
Mental Health Awareness Month10.06×Health
Holistic health9.95×Health
Jollibee4.33×Food & Beverages
Stones Throw Records24.19×Music & Radio
Cross-training8.94×Sports
Lidl3.67×Shopping
Real Madrid C.F.1.59×Sports
Bad Bunny1.94×Music & Radio
Healthy habits1.7×Health
Cocktail (1988 film)6.37×Movies & TV
Cycling shorts8.05×Fashion & Accessoires
Fashion Nova1.57×Shopping
Curly Hair1.75×Beauty & Wellness
Character (arts)1.61×Arts & Culture
Snow (musician)36.34×Music & Radio
Makeup Tutorials1.85×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Venmo audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.38
Family OrientationCONSERVATISM1.81
Risk AppetiteTHRILL1.29
DIY MentalityTHRILL1.26
Price SensitivityPREMIUM1.21
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Venmo
CountryShare
United States81.3%
China3.9%
United Kingdom1.0%

See Venmo audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Venmo have in United States?

Venmo has an estimated audience of 8,559,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Venmo fans?

43.7% of Venmo fans are female, 56.3% are male, with an average age of 38.3 years.

Which brands do Venmo fans like most?

Venmo fans show strongest brand affinity for Cypress College (1176.96×), strava (71.29×), and Hoka (18.6×) over the country average.

Where do Venmo fans live in United States?

Venmo fans in United States are most concentrated in California (reach 925,565), Texas (reach 568,725), and Florida (reach 430,912). These three regions account for the largest share of the active audience.

What other brands do Venmo fans also like?

Beyond Venmo itself, the audience over-indexes on strava (71.29×), Hoka (18.6×), Lifesum (78.74×), and Mental Health Awareness Month (10.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Venmo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.