Rascasse Audience Intelligence

Venmo Target Market in United States

A data profile of the people who buy, follow and care about Venmo in United States — modelled from more than twelve digital signal sources. Venmo has an estimated audience of 8,900,542 people in United States.

#406among Brand in United States#182in Technology & Electronics

The average Venmo fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cypress College, strava, Hoka, with strongest over-indexing on Cypress College (1176.96× the country average).

Demographically, the Venmo audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Venmo fan in United States is more male, around 38.3 years old, with strong Mindfulness tendencies and a notable affinity for Cypress College.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Venmo profile in United States.

Audience size
8.9M
in United States
Gender
43.7%♀
56.3% male
Age
38.3
average years
Country rank
#4016
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Venmo

43.7% are female, 56.3% are male, average age 38.3.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Venmo audience in United States
MetricValue
Female43.7%
Male56.3%
Average age38.3
Estimated audience size8,900,542
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Venmo audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3916%
40-4915%
50+24%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Venmo audience comes from United States.

Worldwide audience distribution share by country for Venmo
CountryShare
United States81.7%
China3.7%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Venmo audience in United States is strongest.

Fig. 05

Top regions by affinity

Venmo customers by region in United States
#RegionReachAffinity×
01Utah~100K1.51×
02Vermont~20K1.49×
03Hawaii~50K1.34×
04Maine~40K1.34×
05Idaho~60K1.32×
06New Hampshire~40K1.30×
07Montana~30K1.23×
08Oregon~100K1.16×
09Massachusetts~200K1.15×
10Colorado~200K1.15×
11Missouri~200K1.13×
12Iowa~80K1.12×
13Louisiana~100K1.10×
14Kansas~70K1.10×
15Nebraska~50K1.10×
16Tennessee~200K1.08×
17Minnesota~100K1.08×
18Alabama~100K1.08×
19Washington~200K1.07×
20Alaska~20K1.07×
21Wisconsin~100K1.03×
22Mississippi~70K1.02×
23Kentucky~100K1.01×
24Connecticut~90K1.00×
25Pennsylvania~300K0.97×
26Rhode Island~30K0.97×
27Michigan~200K0.96×
28South Dakota~20K0.96×
29South Carolina~100K0.95×
30North Dakota~20K0.94×
31North Carolina~200K0.93×
32Ohio~200K0.91×
33California~800K0.89×
34Oklahoma~80K0.89×
35Indiana~100K0.88×
36Virginia~200K0.85×
37West Virginia~30K0.85×
38Georgia~200K0.84×
39New York~400K0.83×
40Arkansas~60K0.83×
41Delaware~20K0.82×
42New Mexico~30K0.80×
43Washington, District of Columbia~20K0.80×
44Maryland~100K0.77×
45New Jersey~200K0.75×
46Texas~500K0.74×
47Florida~400K0.72×
48Arizona~100K0.71×
49Illinois~200K0.70×
50Nevada~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Venmo, United States
0.68×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Venmo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Venmo audience
#·InterestCategoryAffinity×
01Cypress CollegeBusiness & Career1176.96×
02LifesumHealth78.74×
03stravaSports71.29×
04Snow (musician)Music & Radio36.34×
05Stones Throw RecordsMusic & Radio24.19×
06HokaSports18.60×
07Mental Health Awareness MonthHealth10.06×
08Holistic healthHealth9.95×
09Cross-trainingSports8.94×
10Cycling shortsFashion & Accessoires8.05×
11The Couch-to-5K Running PlanSports7.93×
12Cocktail (1988 film)Movies & TV6.37×
13Catfish: The TV ShowMovies & TV5.13×
14JollibeeFood & Beverages4.33×
15LidlShopping3.67×
16Bad BunnyMusic & Radio1.94×
17Curly HairBeauty & Wellness1.75×
18Healthy habitsHealth1.70×
19Real Madrid C.F.Sports1.59×
20Fashion NovaShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Venmo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Venmo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.18×
Luxury OrientationPREMIUM1.17×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Venmo audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
TraditionCONSERVATISM0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Venmo's target market in United States?

Venmo's target market in United States covers an estimated 8,900,542 people, concentrated in California and Texas.

02

What is the gender split and age of Venmo customers?

43.7% of the Venmo audience are female, 56.3% are male, with an average age of 38.3 years.

03

Which brands do Venmo fans like most?

Venmo fans show strongest brand affinity for Cypress College (1176.96×), strava (71.29×), and Hoka (18.6×) over the country average.

04

Where do Venmo fans live in United States?

Venmo fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Venmo fans also like?

Beyond Venmo itself, the audience over-indexes on strava (71.29×), Hoka (18.6×), Lifesum (78.74×), and Mental Health Awareness Month (10.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Venmo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Venmo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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