Rascasse Audience Intelligence

Holistic health Audience in United States

A data profile of the people who buy, follow and care about Holistic health in United States — modelled from more than twelve digital signal sources. Holistic health has an estimated audience of 1,738,126 people in United States.

#6797among Topic in United States#540in Health

The average Holistic health fan in United States is 35.4 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include International education, Dermalogica, Self-healing, with strongest over-indexing on International education (31.55× the country average).

Demographically, the Holistic health audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holistic health fan in United States is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for International education.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holistic health profile in United States.

Audience size
1.7M
in United States
Gender
71.4%♀
28.6% male
Age
35.4
average years
Country rank
#15875
Topic in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holistic health fans

71.4% are female, 28.6% are male, average age 35.4.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Holistic health audience in United States
MetricValue
Female71.4%
Male28.6%
Average age35.4
Estimated audience size1,738,126
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Holistic health audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Holistic health audience comes from United States.

Worldwide audience distribution share by country for Holistic health
CountryShare
United States24.9%
Hungary5.3%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holistic health audience in United States is strongest.

Fig. 05

Top regions by affinity

Holistic health fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K4.25×
02Iowa~50K3.83×
03Montana~8K1.57×
04Mississippi~20K1.29×
05Louisiana~30K1.26×
06Utah~20K1.20×
07Arkansas~20K1.14×
08South Dakota~5K1.14×
09Maryland~30K1.12×
10Nebraska~9K1.08×
11Michigan~50K1.00×
12Wisconsin~30K0.99×
13Idaho~9K0.99×
14Hawaii~7K0.98×
15North Dakota~3K0.97×
16Kansas~10K0.96×
17Washington~30K0.95×
18Minnesota~20K0.95×
19Oregon~20K0.95×
20Rhode Island~5K0.95×
21South Carolina~20K0.94×
22Vermont~3K0.94×
23Indiana~30K0.93×
24New Hampshire~6K0.93×
25Alaska~3K0.93×
26Georgia~50K0.92×
27Tennessee~30K0.92×
28Colorado~20K0.91×
29Connecticut~20K0.90×
30Maine~6K0.90×
31Delaware~4K0.89×
32Illinois~50K0.88×
33North Carolina~50K0.88×
34West Virginia~7K0.88×
35Arizona~30K0.86×
36Missouri~20K0.85×
37Oklahoma~20K0.84×
38Massachusetts~30K0.83×
39Alabama~20K0.83×
40Kentucky~20K0.81×
41Washington, District of Columbia~4K0.81×
42New Mexico~7K0.80×
43California~100K0.78×
44Ohio~40K0.78×
45Florida~90K0.77×
46New York~80K0.77×
47Texas~100K0.76×
48Pennsylvania~40K0.74×
49New Jersey~30K0.74×
50Nevada~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Holistic health, United States
0.74×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holistic health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holistic health audience
#·InterestCategoryAffinity×
01International educationBusiness & Career31.55×
02DermalogicaBeauty & Wellness20.88×
03stravaSports18.67×
04Self-healingHealth11.84×
05VenmoTechnology & Electronics9.95×
06Disneyland ParisTravel & Leisure9.59×
07HinduismPolitics & Society9.32×
08Scarface (1983 film)Movies & TV9.02×
09Comedy clubMovies & TV6.85×
10Bohemian styleFashion & Accessoires6.56×
11Fine-art photographyTechnology & Electronics6.46×
12HairbrushBeauty & Wellness5.92×
13Arthritis awarenessHealth5.83×
14Motivational speakingBusiness & Career5.67×
15Hair dryerBeauty & Wellness5.37×
16Broadway theatreTravel & Leisure5.32×
17Travel photographyTechnology & Electronics5.25×
18Self-loveHealth4.88×
19Hair ExtensionsBeauty & Wellness4.79×
20RadioTechnology & Electronics3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holistic health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holistic health audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.14×
Community OrientationOPEN2.99×
Urban LifestyleOPEN2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holistic health audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
DIY MentalityTHRILL1.01×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holistic health have in United States?

Holistic health has an estimated audience of 1,738,126 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Holistic health fans?

71.4% of Holistic health fans are female, 28.6% are male, with an average age of 35.4 years.

03

Which brands do Holistic health fans like most?

Holistic health fans show strongest brand affinity for International education (31.55×), Dermalogica (20.88×), and Self-healing (11.84×) over the country average.

04

Where do Holistic health fans live in United States?

Holistic health fans in United States are most concentrated in Virginia (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Holistic health fans also like?

Beyond Holistic health itself, the audience over-indexes on Dermalogica (20.88×), Self-healing (11.84×), Venmo (9.95×), and Self-love (4.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Holistic health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Holistic health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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