Holistic health Audience in Germany
Holistic health has an estimated audience of 321,843 people in Germany. 69.9% are female, 30.1% are male, average age 34.0. Top brand affinities: Samanyolu Haber, Goes, Enzkreis, Progressive rock, Artistic inspiration.
Top brand affinities include Samanyolu Haber, Goes, Enzkreis, with strongest over-indexing on Samanyolu Haber (9.82× the country average). Demographically, the Holistic health audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Category: Health · Type: Topic
Demographics of Holistic health fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 34.0 |
| Estimated audience size | 321,843 |
Audience persona
The typical Holistic health fan in Germany is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Samanyolu Haber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Samanyolu Haber | 9.82× | Movies & TV |
| Goes | 1.67× | Travel & Leisure |
| Enzkreis | 14.78× | Travel & Leisure |
| Progressive rock | 2.23× | Music & Radio |
| Artistic inspiration | 1.74× | Arts & Culture |
| Natural rubber | 2.79× | Cars & Mobility |
| Product design | 1.91× | Business & Career |
| Scots Guards | 47.39× | Politics & Society |
| Cadbury World | 8.11× | Travel & Leisure |
| Jack White | 1.66× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 3.49× | Politics & Society |
| Nurse education | 1.99× | Kids & Family |
| Solo climbing | 2.81× | Sports |
| Free University of Berlin | 2.57× | Business & Career |
| Bounce (film) | 6.98× | Movies & TV |
| Home Delivery | 1.64× | Food & Beverages |
| Faun (band) | 2.62× | Music & Radio |
| Cadaqués | 6.08× | Travel & Leisure |
| Brunello Cucinelli | 2.48× | Fashion & Accessoires |
| Mie goreng | 3.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.97 |
| Pet Ownership | JOY | 1.86 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Sports Activity | POWER | 1.7 |
| Sustainability | BALANCE | 1.64 |
| Healthy Lifestyle | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Hungary | 5.3% |
| Germany | 4.6% |
See Holistic health audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holistic health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.