Holistic health Audience in Germany
A data profile of the people who buy, follow and care about Holistic health in Germany — modelled from more than twelve digital signal sources. Holistic health has an estimated audience of 321,843 people in Germany.
The average Holistic health fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Day spa, Dua Lipa, Sunday Brunch, with strongest over-indexing on Day spa (14.3× the country average).
Demographically, the Holistic health audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Holistic health fan in Germany is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Day spa.
At a glance
The key figures that characterise the Holistic health profile in Germany.
Search interest · 12-month trend
Demographics of Holistic health fans
69.9% are female, 30.1% are male, average age 34.0.
Gender split
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 34.0 |
| Estimated audience size | 321,843 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Holistic health audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Hungary | 5.3% |
| Germany | 4.6% |
Geography
Where the Holistic health audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~60K | 1.12× | |
| 02 | Baden-Württemberg | ~50K | 1.06× | |
| 03 | Berlin | ~10K | 1.02× | |
| 04 | Bremen | ~3K | 1.02× | |
| 05 | Rheinland-Pfalz | ~20K | 1.01× | |
| 06 | Thüringen | ~8K | 1.01× | |
| 07 | Hessen | ~20K | 1.00× | |
| 08 | Brandenburg | ~10K | 1.00× | |
| 09 | Hamburg | ~7K | 1.00× | |
| 10 | Niedersachsen | ~30K | 0.99× | |
| 11 | Schleswig-Holstein | ~10K | 0.99× | |
| 12 | Mecklenburg-Vorpommern | ~6K | 0.99× | |
| 13 | Saarland | ~4K | 0.99× | |
| 14 | Sachsen-Anhalt | ~8K | 0.97× | |
| 15 | Sachsen | ~20K | 0.96× | |
| 16 | Nordrhein-Westfalen | ~60K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Holistic health audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cervical vertebrae | Health | 21.37× | ||
| 02 | Day spa | Beauty & Wellness | 14.30× | ||
| 03 | Aromatherapy | Home & Garden | 14.24× | ||
| 04 | Otorhinolaryngology | Health | 13.75× | ||
| 05 | Dua Lipa | Music & Radio | 11.83× | ||
| 06 | Sunday Brunch | Kids & Family | 9.87× | ||
| 07 | Crystal healing | Health | 9.87× | ||
| 08 | Essential oil | Home & Garden | 7.62× | ||
| 09 | Alternative medicine | Business & Career | 6.88× | ||
| 10 | Hinduism | Politics & Society | 6.43× | ||
| 11 | Specialty coffee | Food & Beverages | 6.43× | ||
| 12 | Philanthropy | Arts & Culture | 5.94× | ||
| 13 | Cultural heritage | Politics & Society | 5.93× | ||
| 14 | Crime fiction | Literature | 5.25× | ||
| 15 | Kitchenware | Home & Garden | 4.26× | ||
| 16 | Watercolor painting | Arts & Culture | 4.17× | ||
| 17 | Ski resort | Travel & Leisure | 3.53× | ||
| 18 | Focus | News | 3.34× | ||
| 19 | Child development | Business & Career | 3.09× | ||
| 20 | Tagesschau | Movies & TV | 2.56× |
Personality of the Holistic health audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.08× | |
| Quality Awareness | PREMIUM | 1.91× | |
| Sustainability | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 1.01× |
Frequently asked questions
How many fans does Holistic health have in Germany?
Holistic health has an estimated audience of 321,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holistic health fans?
69.9% of Holistic health fans are female, 30.1% are male, with an average age of 34.0 years.
Which brands do Holistic health fans like most?
Holistic health fans show strongest brand affinity for Day spa (14.3×), Dua Lipa (11.83×), and Sunday Brunch (9.87×) over the country average.
Where do Holistic health fans live in Germany?
Holistic health fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Holistic health fans also like?
Beyond Holistic health itself, the audience over-indexes on Dua Lipa (11.83×), Sunday Brunch (9.87×), Tagesschau (2.56×), and Alternative medicine (6.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Holistic health audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holistic health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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