Holistic health Audience in Germany
Holistic health has an estimated audience of 321,843 people in Germany. 69.9% are female, 30.1% are male, average age 34.0. Top brand affinities: Day spa, Cervical vertebrae, Livemusic, Dua Lipa, Natural foods.
Top brand affinities include Day spa, Cervical vertebrae, Livemusic, with strongest over-indexing on Day spa (15× the country average). Demographically, the Holistic health audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Category: Health · Type: Topic
Demographics of Holistic health fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 34.0 |
| Estimated audience size | 321,843 |
Audience persona
The typical Holistic health fan in Germany is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Day spa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Day spa | 15× | Beauty & Wellness |
| Cervical vertebrae | 47.39× | Health |
| Livemusic | 5.74× | Music & Radio |
| Dua Lipa | 8.72× | Music & Radio |
| Natural foods | 5.31× | Food & Beverages |
| Alternative medicine | 6.35× | Business & Career |
| Ryanair | 2.79× | Travel & Leisure |
| Kitchenware | 4.12× | Home & Garden |
| Crystal healing | 9.88× | Health |
| Modern architecture | 3.51× | Arts & Culture |
| Paleolithic diet | 6.98× | Health |
| Cat food | 3.42× | Pets & Animals |
| State school | 14.78× | Kids & Family |
| Non-fiction books | 4.74× | Literature |
| Essential oil | 8.11× | Home & Garden |
| Rossmann | 2.3× | Shopping |
| Tour de France | 5.06× | Sports |
| Aromatherapy | 10.91× | Home & Garden |
| Do it yourself (DIY) | 1.97× | Home & Garden |
| Human digestive system | 9.82× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.97 |
| Pet Ownership | JOY | 1.86 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Sports Activity | POWER | 1.7 |
| Sustainability | BALANCE | 1.64 |
| Healthy Lifestyle | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Hungary | 5.3% |
| Germany | 4.6% |
See Holistic health audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holistic health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.