Rascasse Audience Intelligence

Aromatherapy Audience in Germany

A data profile of the people who buy, follow and care about Aromatherapy in Germany — modelled from more than twelve digital signal sources. Aromatherapy has an estimated audience of 585,559 people in Germany.

#4292among Topic in Germany#606in Home & Garden

The average Aromatherapy fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Essential oil, Infrared sauna, CEWE FOTOBUCH, with strongest over-indexing on Essential oil (22.21× the country average).

Demographically, the Aromatherapy audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aromatherapy fan in Germany is more female, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Essential oil.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aromatherapy profile in Germany.

Audience size
586K
in Germany
Gender
73.3%♀
26.7% male
Age
36.3
average years
Country rank
#10321
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aromatherapy fans

73.3% are female, 26.7% are male, average age 36.3.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Aromatherapy audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age36.3
Estimated audience size585,559
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Aromatherapy audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4922%
50+11%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Aromatherapy audience comes from Germany.

Worldwide audience distribution share by country for Aromatherapy
CountryShare
United States24.2%
United Kingdom6.2%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aromatherapy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aromatherapy fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.16×
02Baden-Württemberg~90K1.15×
03Sachsen~30K1.15×
04Bayern~100K1.14×
05Thüringen~20K1.11×
06Schleswig-Holstein~20K1.09×
07Saarland~8K1.07×
08Niedersachsen~60K1.01×
09Nordrhein-Westfalen~100K0.98×
10Hessen~40K0.97×
11Berlin~20K0.95×
12Bremen~5K0.94×
13Hamburg~10K0.93×
14Mecklenburg-Vorpommern~10K0.88×
15Sachsen-Anhalt~10K0.87×
16Brandenburg~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Aromatherapy, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aromatherapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aromatherapy audience
#·InterestCategoryAffinity×
01Infrared saunaHome & Garden41.74×
02Banya (sauna)Home & Garden36.51×
03KiltFashion & Accessoires31.57×
04Essential oilHome & Garden22.21×
05MedicubeBeauty & Wellness20.74×
06CEWE FOTOBUCHInternet & Social Media20.28×
07Globe-TrotterFashion & Accessoires13.83×
08Steal The LookFashion & Accessoires13.41×
09Human hair growthHealth11.20×
10Hair ExtensionsBeauty & Wellness10.76×
11Hair tutorialsBeauty & Wellness9.35×
12Home RenovationsHome & Garden7.21×
13Fitness and figure competitionSports7.01×
14ZooplusPets & Animals6.89×
15WoolworthsShopping6.70×
16HouseplantHome & Garden6.25×
17Flower bouquetHome & Garden5.97×
18Maltese (dog)Pets & Animals5.59×
19Landscape designBusiness & Career5.57×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aromatherapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aromatherapy audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.90×
Design AffinityPREMIUM2.52×
IndulgenceJOY2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aromatherapy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.83×
Career OrientationPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aromatherapy have in Germany?

Aromatherapy has an estimated audience of 585,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aromatherapy fans?

73.3% of Aromatherapy fans are female, 26.7% are male, with an average age of 36.3 years.

03

Which brands do Aromatherapy fans like most?

Aromatherapy fans show strongest brand affinity for Essential oil (22.21×), Infrared sauna (41.74×), and CEWE FOTOBUCH (20.28×) over the country average.

04

Where do Aromatherapy fans live in Germany?

Aromatherapy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Aromatherapy fans also like?

Beyond Aromatherapy itself, the audience over-indexes on Infrared sauna (41.74×), CEWE FOTOBUCH (20.28×), Hair Extensions (10.76×), and Woolworths (6.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Aromatherapy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aromatherapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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