Aromatherapy Audience in Germany
Aromatherapy has an estimated audience of 585,559 people in Germany. 73.3% are female, 26.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Essential oil, Infrared sauna, CEWE FOTOBUCH, Hair Extensions, Woolworths.
The average Aromatherapy fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Essential oil, Infrared sauna, CEWE FOTOBUCH, with strongest over-indexing on Essential oil (22.21× the country average). Demographically, the Aromatherapy audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Aromatherapy fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 36.3 |
| Estimated audience size | 585,559 |
Audience persona
The typical Aromatherapy fan in Germany is more female, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Essential oil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,091 | 1.01× |
| Bayern | 109,891 | 1.17× |
| Baden-Württemberg | 95,083 | 1.19× |
| Niedersachsen | 58,467 | 1.03× |
| Hessen | 42,674 | 0.96× |
| Rheinland-Pfalz | 35,584 | 1.21× |
| Sachsen | 33,773 | 1.18× |
| Schleswig-Holstein | 23,715 | 1.13× |
| Berlin | 23,134 | 0.88× |
| Thüringen | 16,799 | 1.13× |
| Brandenburg | 14,774 | 0.81× |
| Hamburg | 12,505 | 0.94× |
| Sachsen-Anhalt | 12,314 | 0.81× |
| Mecklenburg-Vorpommern | 8,632 | 0.77× |
| Saarland | 7,269 | 1.01× |
| Bremen | 3,862 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Essential oil | 22.21× | Home & Garden |
| Infrared sauna | 41.74× | Home & Garden |
| CEWE FOTOBUCH | 20.28× | Internet & Social Media |
| Hair Extensions | 10.76× | Beauty & Wellness |
| Woolworths | 6.7× | Shopping |
| Banya (sauna) | 36.51× | Home & Garden |
| Human hair growth | 11.2× | Health |
| Fitness and figure competition | 7.01× | Sports |
| Houseplant | 6.25× | Home & Garden |
| Globe-Trotter | 13.83× | Fashion & Accessoires |
| Flower bouquet | 5.97× | Home & Garden |
| Steal The Look | 13.41× | Fashion & Accessoires |
| Maltese (dog) | 5.59× | Pets & Animals |
| Landscape design | 5.57× | Business & Career |
| Kilt | 31.57× | Fashion & Accessoires |
| Hair tutorials | 9.35× | Beauty & Wellness |
| Zooplus | 6.89× | Pets & Animals |
| Home Renovations | 7.21× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Maclaren | 14.87× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.39 |
| Sports Activity | POWER | 2.13 |
| Sustainability | BALANCE | 2.02 |
| Pet Ownership | JOY | 1.96 |
| Design Affinity | PREMIUM | 1.92 |
| LGBTQ+ Identity | OPEN | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 6.2% |
| Japan | 5.6% |
See Aromatherapy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Aromatherapy have in Germany?
Aromatherapy has an estimated audience of 585,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aromatherapy fans?
73.3% of Aromatherapy fans are female, 26.7% are male, with an average age of 36.3 years.
Which brands do Aromatherapy fans like most?
Aromatherapy fans show strongest brand affinity for Essential oil (22.21×), Infrared sauna (41.74×), and CEWE FOTOBUCH (20.28×) over the country average.
Where do Aromatherapy fans live in Germany?
Aromatherapy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,091), Bayern (reach 109,891), and Baden-Württemberg (reach 95,083). These three regions account for the largest share of the active audience.
What other brands do Aromatherapy fans also like?
Beyond Aromatherapy itself, the audience over-indexes on Infrared sauna (41.74×), CEWE FOTOBUCH (20.28×), Hair Extensions (10.76×), and Woolworths (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aromatherapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.