Steal The Look Audience in Germany
Steal The Look has an estimated audience of 562,792 people in Germany. 48.8% are female, 51.2% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, Handmade Gifts, Buddy – The Buddy Holly Story, Commercial mortgage, Liberace.
The average Steal The Look fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, Handmade Gifts, Buddy – The Buddy Holly Story, with strongest over-indexing on Building insulation (6.85× the country average). Demographically, the Steal The Look audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of Steal The Look fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 34.4 |
| Estimated audience size | 562,792 |
Audience persona
The typical Steal The Look fan in Germany is balanced, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 255,820 | 1.06× |
| Bayern | 165,699 | 0.94× |
| Baden-Württemberg | 134,454 | 0.89× |
| Niedersachsen | 117,946 | 1.1× |
| Hessen | 88,770 | 1.06× |
| Sachsen | 59,994 | 1.11× |
| Rheinland-Pfalz | 52,125 | 0.94× |
| Berlin | 50,843 | 1.03× |
| Schleswig-Holstein | 42,956 | 1.09× |
| Brandenburg | 34,223 | 1× |
| Sachsen-Anhalt | 29,024 | 1.02× |
| Thüringen | 28,443 | 1.01× |
| Hamburg | 22,593 | 0.91× |
| Mecklenburg-Vorpommern | 20,283 | 0.96× |
| Saarland | 11,404 | 0.84× |
| Bremen | 9,706 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 6.85× | Home & Garden |
| Handmade Gifts | 2.21× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.71× | Music & Radio |
| Commercial mortgage | 1.97× | Business & Career |
| Liberace | 5.27× | Music & Radio |
| Fantasy Earth: Zero | 5.65× | Games |
| Nurse education | 1.7× | Kids & Family |
| Figure painting (hobby) | 2.25× | Arts & Culture |
| The Specials | 4.16× | Music & Radio |
| Christmas Gifts | 2.36× | Kids & Family |
| Intrusion prevention system | 2.93× | Technology & Electronics |
| Hatten | 2.26× | Travel & Leisure |
| Public speaking | 1.97× | Politics & Society |
| Gender-neutral language | 1.88× | Politics & Society |
| Budka Suflera | 4.83× | Music & Radio |
| Wizards of Waverly Place | 2.09× | Movies & TV |
| Budapest Business School | 4.56× | Business & Career |
| Milea, Ioannina | 3.82× | Travel & Leisure |
| Stealing Beauty | 2.95× | Movies & TV |
| Cadbury World | 2.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.41 |
| Risk Appetite | THRILL | 2.16 |
| Urban Lifestyle | OPEN | 2.02 |
| Creativity | OPEN | 1.78 |
| Luxury Orientation | PREMIUM | 1.65 |
| Travelling | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.0% |
| Brazil | 14.1% |
| Switzerland | 4.1% |
See Steal The Look audiences in other countries
More Fashion & Accessoires audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Steal The Look have in Germany?
Steal The Look has an estimated audience of 562,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steal The Look fans?
48.8% of Steal The Look fans are female, 51.2% are male, with an average age of 34.4 years.
Which brands do Steal The Look fans like most?
Steal The Look fans show strongest brand affinity for Building insulation (6.85×), Handmade Gifts (2.21×), and Buddy – The Buddy Holly Story (4.71×) over the country average.
Where do Steal The Look fans live in Germany?
Steal The Look fans in Germany are most concentrated in Nordrhein-Westfalen (reach 255,820), Bayern (reach 165,699), and Baden-Württemberg (reach 134,454). These three regions account for the largest share of the active audience.
What other brands do Steal The Look fans also like?
Beyond Steal The Look itself, the audience over-indexes on Handmade Gifts (2.21×), Buddy – The Buddy Holly Story (4.71×), Commercial mortgage (1.97×), and Liberace (5.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steal The Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.