Steal The Look Audience in Germany
A data profile of the people who buy, follow and care about Steal The Look in Germany — modelled from more than twelve digital signal sources. Steal The Look has an estimated audience of 1,075,114 people in Germany.
The average Steal The Look fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Celebrity Fashion, Art Deco, Aromatherapy, with strongest over-indexing on Celebrity Fashion (58.56× the country average).
Demographically, the Steal The Look audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Steal The Look fan in Germany is balanced, around 34.4 years old, with strong Career Orientation tendencies and a notable affinity for Celebrity Fashion.
At a glance
The key figures that characterise the Steal The Look profile in Germany.
Search interest · 12-month trend
Audience demographics of Steal The Look
48.8% are female, 51.2% are male, average age 34.4.
Gender split
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 34.4 |
| Estimated audience size | 1,075,114 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Steal The Look audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.8% |
| Brazil | 13.1% |
| Germany | 8.6% |
Geography
Where the Steal The Look audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~60K | 1.10× | |
| 02 | Niedersachsen | ~100K | 1.09× | |
| 03 | Schleswig-Holstein | ~40K | 1.08× | |
| 04 | Sachsen-Anhalt | ~30K | 1.06× | |
| 05 | Bremen | ~10K | 1.06× | |
| 06 | Hessen | ~90K | 1.05× | |
| 07 | Thüringen | ~30K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 09 | Brandenburg | ~30K | 1.02× | |
| 10 | Mecklenburg-Vorpommern | ~20K | 0.99× | |
| 11 | Berlin | ~50K | 0.97× | |
| 12 | Rheinland-Pfalz | ~50K | 0.95× | |
| 13 | Bayern | ~200K | 0.91× | |
| 14 | Saarland | ~10K | 0.91× | |
| 15 | Baden-Württemberg | ~100K | 0.88× | |
| 16 | Hamburg | ~20K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Steal The Look audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Celebrity Fashion | Fashion & Accessoires | 58.56× | ||
| 02 | camelbak | Fashion & Accessoires | 29.25× | ||
| 03 | BodyAttack | Sports | 19.97× | ||
| 04 | Aromatherapy | Home & Garden | 13.41× | ||
| 05 | Bespoke tailoring | Fashion & Accessoires | 10.06× | ||
| 06 | Art Deco | Arts & Culture | 9.90× | ||
| 07 | Marriott Hotels & Resorts | Travel & Leisure | 9.90× | ||
| 08 | Essential oil | Home & Garden | 8.60× | ||
| 09 | Colin Farrell | Movies & TV | 8.32× | ||
| 10 | Pink Floyd | Music & Radio | 7.18× | ||
| 11 | Levi Strauss & Co. | Fashion & Accessoires | 5.43× | ||
| 12 | Madonna | Music & Radio | 4.99× | ||
| 13 | Selena Gomez | Movies & TV | 4.94× | ||
| 14 | Alexander Zverev | Sports | 3.33× | ||
| 15 | Career development | Business & Career | 3.31× | ||
| 16 | NFL | Sports | 2.96× | ||
| 17 | Breaking news | Movies & TV | 2.80× | ||
| 18 | Online newspaper | News | 2.26× | ||
| 19 | TikTok | Internet & Social Media | 1.90× | ||
| 20 | Internet & Social Media | 1.87× |
Personality of the Steal The Look audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.31× | |
| Risk Appetite | THRILL | 2.79× | |
| Design Affinity | PREMIUM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.29× | |
| Pet Ownership | JOY | 0.56× | |
| Community Orientation | OPEN | 0.68× |
Frequently asked questions
How many fans does Steal The Look have in Germany?
Steal The Look has an estimated audience of 1,075,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steal The Look fans?
48.8% of Steal The Look fans are female, 51.2% are male, with an average age of 34.4 years.
Which brands do Steal The Look fans like most?
Steal The Look fans show strongest brand affinity for Celebrity Fashion (58.56×), Art Deco (9.9×), and Aromatherapy (13.41×) over the country average.
Where do Steal The Look fans live in Germany?
Steal The Look fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Steal The Look fans also like?
Beyond Steal The Look itself, the audience over-indexes on Art Deco (9.9×), Aromatherapy (13.41×), Bespoke tailoring (10.06×), and BodyAttack (19.97×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
See Steal The Look audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steal The Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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