Rascasse Audience Intelligence

Bespoke tailoring Audience in Germany

A data profile of the people who buy, follow and care about Bespoke tailoring in Germany — modelled from more than twelve digital signal sources. Bespoke tailoring has an estimated audience of 988,346 people in Germany.

#3183among Topic in Germany#356in Fashion & Accessoires

The average Bespoke tailoring fan in Germany is 31.8 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz.

Top brand affinities include Pakistani clothing, Menswear, Clothing in India, with strongest over-indexing on Pakistani clothing (19.83× the country average).

Demographically, the Bespoke tailoring audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bespoke tailoring fan in Germany is more female, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Pakistani clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bespoke tailoring profile in Germany.

Audience size
988K
in Germany
Gender
70.5%♀
29.5% male
Age
31.8
average years
Country rank
#6605
Topic in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bespoke tailoring fans

70.5% are female, 29.5% are male, average age 31.8.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Bespoke tailoring audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age31.8
Estimated audience size988,346
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Bespoke tailoring audience in Germany
Age bracketShare%
16-1939%
20-2923%
30-3917%
40-4914%
50+7%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Bespoke tailoring audience comes from Germany.

Worldwide audience distribution share by country for Bespoke tailoring
CountryShare
United States25.0%
United Kingdom12.2%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bespoke tailoring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bespoke tailoring fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K3.02×
02Rheinland-Pfalz~100K2.81×
03Hessen~100K1.56×
04Bremen~10K1.19×
05Saarland~10K1.05×
06Mecklenburg-Vorpommern~20K0.94×
07Berlin~40K0.93×
08Thüringen~20K0.92×
09Sachsen-Anhalt~20K0.91×
10Brandenburg~30K0.89×
11Sachsen~40K0.88×
12Hamburg~20K0.85×
13Schleswig-Holstein~30K0.84×
14Niedersachsen~70K0.75×
15Nordrhein-Westfalen~200K0.74×
16Bayern~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Bespoke tailoring, Germany
0.65×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bespoke tailoring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bespoke tailoring audience
#·InterestCategoryAffinity×
01Jenny PackhamFashion & Accessoires68.53×
02Pakistani clothingFashion & Accessoires19.83×
03Gold's GymSports15.32×
04Clothing in IndiaFashion & Accessoires12.97×
05Indian wedding clothesFashion & Accessoires12.48×
06MenswearFashion & Accessoires12.40×
07Steal The LookFashion & Accessoires10.06×
08GQFashion & Accessoires8.76×
09ResellerShopping7.95×
10Gay LovePolitics & Society6.65×
11Suit (clothing)Fashion & Accessoires6.43×
12Wedding receptionKids & Family5.43×
13WoolworthsShopping4.29×
14Men's FitnessSports3.73×
15TikTokInternet & Social Media2.37×
16WhatsAppInternet & Social Media2.28×
17DesignHome & Garden2.11×
18ShoppingShopping2.07×
19Online shoppingShopping1.98×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bespoke tailoring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bespoke tailoring audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.90×
Luxury OrientationPREMIUM2.40×
MindfulnessBALANCE2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bespoke tailoring audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.03×
Family OrientationCONSERVATISM1.05×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bespoke tailoring have in Germany?

Bespoke tailoring has an estimated audience of 988,346 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Bespoke tailoring fans?

70.5% of Bespoke tailoring fans are female, 29.5% are male, with an average age of 31.8 years.

03

Which brands do Bespoke tailoring fans like most?

Bespoke tailoring fans show strongest brand affinity for Pakistani clothing (19.83×), Menswear (12.4×), and Clothing in India (12.97×) over the country average.

04

Where do Bespoke tailoring fans live in Germany?

Bespoke tailoring fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~200K), and Rheinland-Pfalz (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bespoke tailoring fans also like?

Beyond Bespoke tailoring itself, the audience over-indexes on Menswear (12.4×), Clothing in India (12.97×), Indian wedding clothes (12.48×), and Shopping (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bespoke tailoring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bespoke tailoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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