Bespoke tailoring Audience in Germany
Bespoke tailoring has an estimated audience of 988,346 people in Germany. 70.5% are female, 29.5% are male, average age 31.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Pakistani clothing, Menswear, Clothing in India, Indian wedding clothes, Shopping.
The average Bespoke tailoring fan in Germany is 31.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Pakistani clothing, Menswear, Clothing in India, with strongest over-indexing on Pakistani clothing (19.83× the country average). Demographically, the Bespoke tailoring audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bespoke tailoring fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 31.8 |
| Estimated audience size | 988,346 |
Audience persona
The typical Bespoke tailoring fan in Germany is more female, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Pakistani clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 227,370 | 1.69× |
| Nordrhein-Westfalen | 179,057 | 0.83× |
| Rheinland-Pfalz | 107,989 | 2.18× |
| Hessen | 106,537 | 1.41× |
| Bayern | 90,886 | 0.57× |
| Niedersachsen | 60,466 | 0.63× |
| Berlin | 49,389 | 1.12× |
| Thüringen | 19,370 | 0.77× |
| Sachsen-Anhalt | 18,812 | 0.73× |
| Brandenburg | 17,436 | 0.57× |
| Mecklenburg-Vorpommern | 16,546 | 0.88× |
| Saarland | 16,448 | 1.36× |
| Sachsen | 16,407 | 0.34× |
| Bremen | 16,141 | 1.91× |
| Schleswig-Holstein | 15,415 | 0.43× |
| Hamburg | 13,042 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pakistani clothing | 19.83× | Fashion & Accessoires |
| Menswear | 12.4× | Fashion & Accessoires |
| Clothing in India | 12.97× | Fashion & Accessoires |
| Indian wedding clothes | 12.48× | Fashion & Accessoires |
| Shopping | 2.07× | Shopping |
| TikTok | 2.37× | Internet & Social Media |
| Design | 2.11× | Home & Garden |
| Suit (clothing) | 6.43× | Fashion & Accessoires |
| Online shopping | 1.98× | Shopping |
| Jenny Packham | 68.53× | Fashion & Accessoires |
| Woolworths | 4.29× | Shopping |
| Men's Fitness | 3.73× | Sports |
| Gay Love | 6.65× | Politics & Society |
| Arts and music | 1.74× | Arts & Culture |
| Steal The Look | 10.06× | Fashion & Accessoires |
| Reseller | 7.95× | Shopping |
| Wedding reception | 5.43× | Kids & Family |
| 2.28× | Internet & Social Media | |
| Rings (gymnastics) | 6.54× | Sports |
| GQ | 8.76× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.41 |
| Individualism | JOY | 2.32 |
| Luxury Orientation | PREMIUM | 2.1 |
| Sustainability | BALANCE | 1.96 |
| Sports Activity | POWER | 1.78 |
| LGBTQ+ Identity | OPEN | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 12.2% |
| France | 10.0% |
See Bespoke tailoring audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bespoke tailoring have in Germany?
Bespoke tailoring has an estimated audience of 988,346 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Bespoke tailoring fans?
70.5% of Bespoke tailoring fans are female, 29.5% are male, with an average age of 31.8 years.
Which brands do Bespoke tailoring fans like most?
Bespoke tailoring fans show strongest brand affinity for Pakistani clothing (19.83×), Menswear (12.4×), and Clothing in India (12.97×) over the country average.
Where do Bespoke tailoring fans live in Germany?
Bespoke tailoring fans in Germany are most concentrated in Baden-Württemberg (reach 227,370), Nordrhein-Westfalen (reach 179,057), and Rheinland-Pfalz (reach 107,989). These three regions account for the largest share of the active audience.
What other brands do Bespoke tailoring fans also like?
Beyond Bespoke tailoring itself, the audience over-indexes on Menswear (12.4×), Clothing in India (12.97×), Indian wedding clothes (12.48×), and Shopping (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bespoke tailoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.