Menswear Audience in Germany
Menswear has an estimated audience of 1,595,910 people in Germany. 46.1% are female, 53.9% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Progressive rock, Home construction, Kloten, Ich + Ich, Novi Pazar.
The average Menswear fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Progressive rock, Home construction, Kloten, with strongest over-indexing on Progressive rock (4.19× the country average). Demographically, the Menswear audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Band
Demographics of Menswear fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 29.3 |
| Estimated audience size | 1,595,910 |
Audience persona
The typical Menswear fan in Germany is balanced, around 29.3 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,463 | 0.78× |
| Bayern | 239,471 | 0.93× |
| Berlin | 186,527 | 2.61× |
| Baden-Württemberg | 182,074 | 0.84× |
| Hessen | 134,221 | 1.1× |
| Niedersachsen | 122,093 | 0.79× |
| Rheinland-Pfalz | 55,522 | 0.69× |
| Sachsen | 48,312 | 0.62× |
| Hamburg | 43,808 | 1.21× |
| Schleswig-Holstein | 38,042 | 0.66× |
| Thüringen | 31,073 | 0.76× |
| Sachsen-Anhalt | 27,856 | 0.67× |
| Brandenburg | 25,818 | 0.52× |
| Mecklenburg-Vorpommern | 24,500 | 0.8× |
| Saarland | 24,355 | 1.24× |
| Bremen | 23,901 | 1.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.19× | Music & Radio |
| Home construction | 2.05× | Home & Garden |
| Kloten | 20× | Travel & Leisure |
| Ich + Ich | 20× | Music & Radio |
| Novi Pazar | 13.01× | Travel & Leisure |
| Artistic inspiration | 1.58× | Arts & Culture |
| Emil Nolde | 6.14× | Arts & Culture |
| Commercial mortgage | 2.17× | Business & Career |
| Product design | 1.63× | Business & Career |
| Natural rubber | 2.16× | Cars & Mobility |
| Handmade Gifts | 1.82× | Kids & Family |
| Fantasy Earth: Zero | 5.38× | Games |
| 3D printing | 1.69× | Technology & Electronics |
| Liberace | 4.73× | Music & Radio |
| Business English | 2× | Business & Career |
| HVAC Technician | 17.01× | Business & Career |
| Picnic | 2.6× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.38× | Music & Radio |
| Minestrone | 1.73× | Food & Beverages |
| McGregor, Iowa | 5.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.87 |
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.65 |
| Sustainability | BALANCE | 1.62 |
| Urban Lifestyle | OPEN | 1.6 |
| Quality Awareness | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.1% |
| United States | 10.2% |
| Italy | 7.8% |
See Menswear audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Menswear have in Germany?
Menswear has an estimated audience of 1,595,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Menswear fans?
46.1% of Menswear fans are female, 53.9% are male, with an average age of 29.3 years.
Which brands do Menswear fans like most?
Menswear fans show strongest brand affinity for Progressive rock (4.19×), Home construction (2.05×), and Kloten (20×) over the country average.
Where do Menswear fans live in Germany?
Menswear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,463), Bayern (reach 239,471), and Berlin (reach 186,527). These three regions account for the largest share of the active audience.
What other brands do Menswear fans also like?
Beyond Menswear itself, the audience over-indexes on Home construction (2.05×), Kloten (20×), Ich + Ich (20×), and Novi Pazar (13.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Menswear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.