Rascasse Audience Intelligence

Menswear Audience in Germany

Name: Menswear — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Menswear in Germany — modelled from more than twelve digital signal sources. Menswear has an estimated audience of 1,595,910 people in Germany.

#2303among Topic in Germany #226in Fashion & Accessoires

The average Menswear fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VietJet Air, Kate Beckinsale, Mila Kunis, with strongest over-indexing on VietJet Air (131.86× the country average).

Demographically, the Menswear audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Menswear fan in Germany is balanced, around 29.3 years old, with strong Risk Appetite tendencies and a notable affinity for VietJet Air.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Menswear profile in Germany.

Audience size

1.6M

in Germany

Gender

46.1%♀

53.9% male

Age

29.3

average years

Country rank

#4209

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Menswear fans

46.1% are female, 53.9% are male, average age 29.3.

Fig. 02

Gender split

46.1%

Female

53.9%

Male

Demographic split for Menswear audience in Germany
Metric	Value
Female	46.1%
Male	53.9%
Average age	29.3
Estimated audience size	1,595,910

Fig. 03

Age distribution

Age distribution of the Menswear audience in Germany
Age bracket	Share	%
16-19		44%
20-29		27%
30-39		15%
40-49		10%
50+		4%

Fig. 04

Worldwide distribution

6.8%

of the worldwide Menswear audience comes from Germany.

Worldwide audience distribution share by country for Menswear
Country	Share
China	16.1%
United States	10.2%
Italy	7.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Menswear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Menswear fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~100K	1.62×
02	Bremen	~10K	1.08×
03	Saarland	~20K	1.06×
04	Hessen	~100K	1.02×
05	Hamburg	~40K	1.02×
06	Thüringen	~40K	0.99×
07	Mecklenburg-Vorpommern	~30K	0.98×
08	Schleswig-Holstein	~60K	0.97×
09	Rheinland-Pfalz	~80K	0.96×
10	Sachsen-Anhalt	~40K	0.96×
11	Sachsen	~70K	0.95×
12	Brandenburg	~50K	0.95×
13	Bayern	~200K	0.94×
14	Niedersachsen	~100K	0.90×
15	Baden-Württemberg	~200K	0.88×
16	Nordrhein-Westfalen	~300K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Menswear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Menswear audience
#	Interest	Category	×
01	VietJet Air	Travel & Leisure	131.86×
02	voetbalzone	Sports	41.48×
03	South African Airways	Travel & Leisure	27.38×
04	Sri Lanka	Travel & Leisure	24.52×
05	Kate Beckinsale	Movies & TV	20.48×
06	Mila Kunis	Movies & TV	20.00×
07	Olga Kurylenko	Fashion & Accessoires	20.00×
08	Ben Stiller	Movies & TV	20.00×
09	Jonah Hill	Movies & TV	20.00×
10	Woody Allen	Movies & TV	20.00×
11	Selma Blair	Movies & TV	20.00×
12	Benedict Cumberbatch	Movies & TV	17.47×
13	Zurich Insurance Group	Business & Career	15.25×
14	Top Model	Fashion & Accessoires	14.80×
15	Kim Wilde	Music & Radio	13.76×
16	Bespoke tailoring	Fashion & Accessoires	12.40×
17	Dua Lipa	Music & Radio	9.38×
18	Pandora	Fashion & Accessoires	5.85×
19	Robert Redford	Movies & TV	4.78×
20	Livemusic	Music & Radio	3.10×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Menswear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Menswear audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.19×
Quality Awareness	PREMIUM	2.06×
Luxury Orientation	PREMIUM	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Menswear audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.61×
Pet Ownership	JOY	0.77×
Indulgence	JOY	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Menswear have in Germany?

Menswear has an estimated audience of 1,595,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Menswear fans?

46.1% of Menswear fans are female, 53.9% are male, with an average age of 29.3 years.

Which brands do Menswear fans like most?

Menswear fans show strongest brand affinity for VietJet Air (131.86×), Kate Beckinsale (20.48×), and Mila Kunis (20×) over the country average.

Where do Menswear fans live in Germany?

Menswear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Menswear fans also like?

Beyond Menswear itself, the audience over-indexes on Kate Beckinsale (20.48×), Mila Kunis (20×), Sri Lanka (24.52×), and Olga Kurylenko (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Menswear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Menswear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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