Sri Lanka Audience in Germany
Sri Lanka has an estimated audience of 656,677 people in Germany. 54.5% are female, 45.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Menswear, Bonanza, Mr Marvis, Indian wedding clothes, OUTFITTERS.
The average Sri Lanka fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Menswear, Bonanza, Mr Marvis, with strongest over-indexing on Menswear (24.52× the country average). Demographically, the Sri Lanka audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Sri Lanka fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.5 |
| Estimated audience size | 656,677 |
Audience persona
The typical Sri Lanka fan in Germany is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Menswear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,535 | 1.17× |
| Bayern | 148,195 | 1.4× |
| Baden-Württemberg | 120,327 | 1.34× |
| Hessen | 63,533 | 1.27× |
| Niedersachsen | 61,762 | 0.97× |
| Berlin | 32,415 | 1.1× |
| Sachsen | 31,690 | 0.98× |
| Rheinland-Pfalz | 21,752 | 0.66× |
| Schleswig-Holstein | 21,499 | 0.91× |
| Hamburg | 18,025 | 1.21× |
| Brandenburg | 17,148 | 0.84× |
| Thüringen | 15,152 | 0.91× |
| Sachsen-Anhalt | 12,847 | 0.76× |
| Mecklenburg-Vorpommern | 9,343 | 0.75× |
| Saarland | 6,516 | 0.81× |
| Bremen | 5,115 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Menswear | 24.52× | Fashion & Accessoires |
| Bonanza | 24.66× | Movies & TV |
| Mr Marvis | 24.52× | Fashion & Accessoires |
| Indian wedding clothes | 12.49× | Fashion & Accessoires |
| OUTFITTERS | 22.41× | Shopping |
| Karachi | 15.69× | Travel & Leisure |
| Kayseria | 39.54× | Shopping |
| Walbusch | 8.9× | Shopping |
| Lahore | 16.1× | Travel & Leisure |
| Asim Jofa | 39.52× | Fashion & Accessoires |
| Yahoo! | 6.28× | Internet & Social Media |
| Indian Premier League | 5.45× | Sports |
| India | 5.17× | Travel & Leisure |
| Cricket | 5.98× | Sports |
| Pakistani clothing | 7.57× | Fashion & Accessoires |
| Punjab, Pakistan | 12.91× | Travel & Leisure |
| Smart Shopping | 13.17× | Shopping |
| Pakistani Couture | 30.84× | Fashion & Accessoires |
| Cinema of India | 6.82× | Movies & TV |
| Sari-sari store | 8.11× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.16 |
| Quality Awareness | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.48 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 19.1% |
| United States | 7.3% |
| United Kingdom | 5.3% |
See Sri Lanka audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Sri Lanka have in Germany?
Sri Lanka has an estimated audience of 656,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sri Lanka fans?
54.5% of Sri Lanka fans are female, 45.5% are male, with an average age of 40.5 years.
Which brands do Sri Lanka fans like most?
Sri Lanka fans show strongest brand affinity for Menswear (24.52×), Bonanza (24.66×), and Mr Marvis (24.52×) over the country average.
Where do Sri Lanka fans live in Germany?
Sri Lanka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,535), Bayern (reach 148,195), and Baden-Württemberg (reach 120,327). These three regions account for the largest share of the active audience.
What other brands do Sri Lanka fans also like?
Beyond Sri Lanka itself, the audience over-indexes on Bonanza (24.66×), Mr Marvis (24.52×), Indian wedding clothes (12.49×), and OUTFITTERS (22.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sri Lanka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.