Rascasse Audience Intelligence

Sri Lanka Audience in Germany

A data profile of the people who buy, follow and care about Sri Lanka in Germany — modelled from more than twelve digital signal sources. Sri Lanka has an estimated audience of 656,677 people in Germany.

#110among Country in Germany#762among POI in Germany#734in Travel & Leisure

The average Sri Lanka fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Menswear, Bonanza, Mr Marvis, with strongest over-indexing on Menswear (24.52× the country average).

Demographically, the Sri Lanka audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sri Lanka fan in Germany is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Menswear.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sri Lanka profile in Germany.

Audience size
657K
in Germany
Gender
54.5%♀
45.5% male
Age
40.5
average years
Country rank
#9334
POI in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sri Lanka fans

54.5% are female, 45.5% are male, average age 40.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Sri Lanka audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age40.5
Estimated audience size656,677
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Sri Lanka audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Sri Lanka audience comes from Germany.

Worldwide audience distribution share by country for Sri Lanka
CountryShare
India19.0%
United States7.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sri Lanka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sri Lanka fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.33×
02Baden-Württemberg~100K1.29×
03Hessen~60K1.21×
04Hamburg~20K1.18×
05Nordrhein-Westfalen~200K1.12×
06Berlin~30K1.06×
07Sachsen~30K1.00×
08Niedersachsen~60K0.95×
09Thüringen~20K0.95×
10Bremen~5K0.93×
11Schleswig-Holstein~20K0.92×
12Brandenburg~20K0.87×
13Rheinland-Pfalz~30K0.85×
14Saarland~7K0.84×
15Sachsen-Anhalt~10K0.80×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Sri Lanka, Germany
0.77×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sri Lanka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sri Lanka audience
#·InterestCategoryAffinity×
01KayseriaShopping39.54×
02Asim JofaFashion & Accessoires39.52×
03Pakistani CoutureFashion & Accessoires30.84×
04BonanzaMovies & TV24.66×
05MenswearFashion & Accessoires24.52×
06Mr MarvisFashion & Accessoires24.52×
07OUTFITTERSShopping22.41×
08Arabian SeaTravel & Leisure18.65×
09LahoreTravel & Leisure16.10×
10KarachiTravel & Leisure15.69×
11Smart ShoppingShopping13.17×
12Punjab, PakistanTravel & Leisure12.91×
13Indian wedding clothesFashion & Accessoires12.49×
14WalbuschShopping8.90×
15Sari-sari storeShopping8.11×
16Pakistani clothingFashion & Accessoires7.57×
17Cinema of IndiaMovies & TV6.82×
18Yahoo!Internet & Social Media6.28×
19CricketSports5.98×
20IndiaTravel & Leisure5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sri Lanka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sri Lanka audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.26×
SpiritualityBALANCE1.23×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sri Lanka audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Pet OwnershipJOY0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sri Lanka have in Germany?

Sri Lanka has an estimated audience of 656,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sri Lanka fans?

54.5% of Sri Lanka fans are female, 45.5% are male, with an average age of 40.5 years.

03

Which brands do Sri Lanka fans like most?

Sri Lanka fans show strongest brand affinity for Menswear (24.52×), Bonanza (24.66×), and Mr Marvis (24.52×) over the country average.

04

Where do Sri Lanka fans live in Germany?

Sri Lanka fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sri Lanka fans also like?

Beyond Sri Lanka itself, the audience over-indexes on Bonanza (24.66×), Mr Marvis (24.52×), Indian wedding clothes (12.49×), and OUTFITTERS (22.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Sri Lanka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sri Lanka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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