Lahore Audience in Germany
Lahore has an estimated audience of 394,598 people in Germany. 49.5% are female, 50.5% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Pakistan, OUTFITTERS, Dead Poets Society, Bram Stoker's Dracula, Islamic banking.
The average Lahore fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Pakistan, OUTFITTERS, Dead Poets Society, with strongest over-indexing on Pakistan (16.94× the country average). Demographically, the Lahore audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lahore fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 31.9 |
| Estimated audience size | 394,598 |
Audience persona
The typical Lahore fan in Germany is balanced, around 31.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pakistan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,652 | 1.04× |
| Bayern | 72,773 | 1.15× |
| Hessen | 60,003 | 2× |
| Baden-Württemberg | 57,158 | 1.06× |
| Niedersachsen | 36,105 | 0.94× |
| Berlin | 29,295 | 1.66× |
| Rheinland-Pfalz | 18,425 | 0.93× |
| Sachsen | 15,722 | 0.81× |
| Schleswig-Holstein | 12,166 | 0.86× |
| Hamburg | 11,188 | 1.25× |
| Brandenburg | 8,349 | 0.68× |
| Thüringen | 6,653 | 0.66× |
| Sachsen-Anhalt | 6,399 | 0.63× |
| Saarland | 3,748 | 0.77× |
| Bremen | 3,678 | 1.09× |
| Mecklenburg-Vorpommern | 3,497 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pakistan | 16.94× | Travel & Leisure |
| OUTFITTERS | 42.55× | Shopping |
| Dead Poets Society | 20× | Movies & TV |
| Bram Stoker's Dracula | 31.48× | Movies & TV |
| Islamic banking | 17.49× | Business & Career |
| Ravelry | 12.84× | Internet & Social Media |
| Ponytail | 14.02× | Fashion & Accessoires |
| CHECK24 | 3.46× | Business & Career |
| Pakistan national cricket team | 16.34× | Sports |
| PTV Sports | 42.72× | Sports |
| Muslim holidays | 12.31× | Politics & Society |
| Ranveer Singh | 29.3× | Movies & TV |
| José Mourinho | 17.2× | Sports |
| Rent-to-own | 9.39× | Home & Garden |
| Shah Rukh Khan | 12.02× | Movies & TV |
| Hush Puppies | 30.5× | Fashion & Accessoires |
| Orange | 11.84× | Technology & Electronics |
| Livemusic | 2.91× | Music & Radio |
| Ice cream | 4.79× | Food & Beverages |
| Beşiktaş J.K. | 4.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.69 |
| Travelling | THRILL | 1.52 |
| Spirituality | BALANCE | 1.38 |
| Sustainability | BALANCE | 1.3 |
| Risk Appetite | THRILL | 1.27 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Pakistan | 20.7% |
| India | 13.4% |
| Saudi Arabia | 8.1% |
See Lahore audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Lahore have in Germany?
Lahore has an estimated audience of 394,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lahore fans?
49.5% of Lahore fans are female, 50.5% are male, with an average age of 31.9 years.
Which brands do Lahore fans like most?
Lahore fans show strongest brand affinity for Pakistan (16.94×), OUTFITTERS (42.55×), and Dead Poets Society (20×) over the country average.
Where do Lahore fans live in Germany?
Lahore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,652), Bayern (reach 72,773), and Hessen (reach 60,003). These three regions account for the largest share of the active audience.
What other brands do Lahore fans also like?
Beyond Lahore itself, the audience over-indexes on OUTFITTERS (42.55×), Dead Poets Society (20×), Bram Stoker's Dracula (31.48×), and Islamic banking (17.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lahore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.