Rascasse Audience Intelligence

Muslim holidays Audience in Germany

A data profile of the people who buy, follow and care about Muslim holidays in Germany — modelled from more than twelve digital signal sources. Muslim holidays has an estimated audience of 612,831 people in Germany.

#4183among Topic in Germany#466in Politics & Society

The average Muslim holidays fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Islamic culture, Marriage in Islam, Hajjah, with strongest over-indexing on Islamic culture (210.5× the country average).

Demographically, the Muslim holidays audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Muslim holidays fan in Germany is balanced, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Islamic culture.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muslim holidays profile in Germany.

Audience size
613K
in Germany
Gender
53.8%♀
46.2% male
Age
38.8
average years
Country rank
#9926
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muslim holidays fans

53.8% are female, 46.2% are male, average age 38.8.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Muslim holidays audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age38.8
Estimated audience size612,831
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Muslim holidays audience in Germany
Age bracketShare%
16-1916%
20-2923%
30-3924%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Muslim holidays audience comes from Germany.

Worldwide audience distribution share by country for Muslim holidays
CountryShare
United States18.8%
United Kingdom9.7%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muslim holidays audience in Germany is strongest.

Fig. 05

Top regions by affinity

Muslim holidays fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.49×
02Saarland~10K1.28×
03Sachsen-Anhalt~20K1.04×
04Berlin~30K1.03×
05Schleswig-Holstein~20K1.02×
06Thüringen~20K1.02×
07Hamburg~10K1.02×
08Brandenburg~20K0.99×
09Mecklenburg-Vorpommern~10K0.99×
10Hessen~40K0.95×
11Rheinland-Pfalz~30K0.95×
12Sachsen~30K0.93×
13Niedersachsen~50K0.85×
14Baden-Württemberg~70K0.80×
15Bayern~70K0.75×
16Nordrhein-Westfalen~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Muslim holidays, Germany
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muslim holidays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muslim holidays audience
#·InterestCategoryAffinity×
01Islamic culturePolitics & Society210.50×
02Marriage in IslamPolitics & Society100.49×
03Sahih MuslimPolitics & Society70.12×
04Islamic theologyPolitics & Society67.68×
05Quran readingPolitics & Society64.08×
06HajjahTravel & Leisure61.08×
07Islamic studiesPolitics & Society58.58×
08Hafiz (Quran)Politics & Society53.86×
09ModestyPolitics & Society46.76×
10Islamic calendarPolitics & Society41.03×
11Modest FashionFashion & Accessoires40.54×
12Glossary of IslamPolitics & Society30.96×
13Prophets and messengers in IslamPolitics & Society30.36×
14HajjPolitics & Society29.88×
15Muslim worldPolitics & Society25.65×
16Eid al-FitrPolitics & Society20.83×
17Ramadan (calendar month)Politics & Society18.31×
18God in IslamPolitics & Society17.93×
19Sarah EngelsMovies & TV7.90×
20TagesschauMovies & TV3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muslim holidays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muslim holidays audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.65×
Career OrientationPOWER2.24×
TraditionCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muslim holidays audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muslim holidays have in Germany?

Muslim holidays has an estimated audience of 612,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Muslim holidays fans?

53.8% of Muslim holidays fans are female, 46.2% are male, with an average age of 38.8 years.

03

Which brands do Muslim holidays fans like most?

Muslim holidays fans show strongest brand affinity for Islamic culture (210.5×), Marriage in Islam (100.49×), and Hajjah (61.08×) over the country average.

04

Where do Muslim holidays fans live in Germany?

Muslim holidays fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Muslim holidays fans also like?

Beyond Muslim holidays itself, the audience over-indexes on Marriage in Islam (100.49×), Hajjah (61.08×), Modest Fashion (40.54×), and Prophets and messengers in Islam (30.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Muslim holidays audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Muslim holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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