Muslim holidays Audience in Germany

Muslim holidays logo

Muslim holidays has an estimated audience of 612,831 people in Germany. 53.8% are female, 46.2% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Islamic culture, Marriage in Islam, Hajjah, Modest Fashion, Prophets and messengers in Islam.

The average Muslim holidays fan in Germany is 38.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Islamic culture, Marriage in Islam, Hajjah, with strongest over-indexing on Islamic culture (210.5× the country average). Demographically, the Muslim holidays audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Muslim holidays fans

Demographic split for Muslim holidays audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age38.8
Estimated audience size612,831

Audience persona

The typical Muslim holidays fan in Germany is balanced, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Islamic culture.

Top regions in Germany

Top regions ranked by reach for Muslim holidays in Germany
RegionReachAffinity
Bayern45,6480.46×
Nordrhein-Westfalen43,9130.33×
Hessen38,6620.83×
Baden-Württemberg31,7870.38×
Berlin30,8871.13×
Rheinland-Pfalz22,4910.73×
Niedersachsen21,4750.36×
Sachsen18,8140.63×
Sachsen-Anhalt18,6881.18×
Thüringen18,3681.18×
Brandenburg18,3390.96×
Schleswig-Holstein16,8770.77×
Bremen16,8333.21×
Saarland16,7632.23×
Hamburg12,6760.92×
Mecklenburg-Vorpommern8,3200.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muslim holidays audience
BrandAffinityCategory
Islamic culture210.5×Politics & Society
Marriage in Islam100.49×Politics & Society
Hajjah61.08×Travel & Leisure
Modest Fashion40.54×Fashion & Accessoires
Prophets and messengers in Islam30.36×Politics & Society
Quran reading64.08×Politics & Society
Islamic studies58.58×Politics & Society
Islamic theology67.68×Politics & Society
Muslim world25.65×Politics & Society
Glossary of Islam30.96×Politics & Society
Hajj29.88×Politics & Society
Islamic calendar41.03×Politics & Society
Sahih Muslim70.12×Politics & Society
Eid al-Fitr20.83×Politics & Society
Modesty46.76×Politics & Society
God in Islam17.93×Politics & Society
Ramadan (calendar month)18.31×Politics & Society
Tagesschau3.3×Movies & TV
Hafiz (Quran)53.86×Politics & Society
Islamic banking19.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muslim holidays audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.31
Price SensitivityPREMIUM2.17
Sports ActivityPOWER1.71
Design AffinityPREMIUM1.49
MindfulnessBALANCE1.21
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Muslim holidays
CountryShare
United States18.8%
United Kingdom9.7%
Italy5.2%

See Muslim holidays audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Muslim holidays have in Germany?

Muslim holidays has an estimated audience of 612,831 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Muslim holidays fans?

53.8% of Muslim holidays fans are female, 46.2% are male, with an average age of 38.8 years.

Which brands do Muslim holidays fans like most?

Muslim holidays fans show strongest brand affinity for Islamic culture (210.5×), Marriage in Islam (100.49×), and Hajjah (61.08×) over the country average.

Where do Muslim holidays fans live in Germany?

Muslim holidays fans in Germany are most concentrated in Bayern (reach 45,648), Nordrhein-Westfalen (reach 43,913), and Hessen (reach 38,662). These three regions account for the largest share of the active audience.

What other brands do Muslim holidays fans also like?

Beyond Muslim holidays itself, the audience over-indexes on Marriage in Islam (100.49×), Hajjah (61.08×), Modest Fashion (40.54×), and Prophets and messengers in Islam (30.36×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Muslim holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.