Rascasse Audience Intelligence

Muslim holidays Audience in United States

A data profile of the people who buy, follow and care about Muslim holidays in United States — modelled from more than twelve digital signal sources. Muslim holidays has an estimated audience of 2,427,693 people in United States.

The average Muslim holidays fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eid al-Fitr, Hajjah, Glossary of Islam, with strongest over-indexing on Eid al-Fitr (62.78× the country average).

Demographically, the Muslim holidays audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muslim holidays fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Eid al-Fitr.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muslim holidays profile in United States.

Audience size
2.4M
in United States
Gender
57.5%
42.5% male
Age
40.7
average years
Country rank
#12185
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muslim holidays fans

57.5% are female, 42.5% are male, average age 40.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Muslim holidays audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.7
Estimated audience size2,427,693
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Muslim holidays audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Muslim holidays audience comes from United States.

Worldwide audience distribution share by country for Muslim holidays
CountryShare
United States18.8%
United Kingdom9.7%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muslim holidays audience in United States is strongest.

Fig. 05

Top regions by affinity

Muslim holidays fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K1.67×
02Minnesota~60K1.59×
03New York~200K1.57×
04Pennsylvania~100K1.54×
05Maryland~60K1.46×
06Washington, District of Columbia~10K1.44×
07New Jersey~90K1.40×
08Ohio~100K1.37×
09Connecticut~30K1.31×
10Delaware~9K1.28×
11Georgia~90K1.23×
12Michigan~80K1.19×
13Massachusetts~60K1.17×
14Missouri~40K1.13×
15Illinois~90K1.10×
16Washington~50K1.10×
17Vermont~5K1.10×
18Nebraska~10K1.09×
19Rhode Island~8K1.08×
20Iowa~20K1.07×
21Maine~9K1.05×
22North Carolina~80K1.03×
23Indiana~50K1.03×
24North Dakota~5K0.99×
25Kentucky~30K0.98×
26Wisconsin~40K0.97×
27Louisiana~30K0.96×
28New Hampshire~9K0.95×
29Texas~200K0.93×
30Kansas~20K0.93×
31Colorado~30K0.90×
32West Virginia~10K0.90×
33Alaska~5K0.89×
34South Dakota~5K0.88×
35Oregon~20K0.86×
36Tennessee~40K0.85×
37South Carolina~30K0.83×
38Idaho~10K0.83×
39Montana~6K0.83×
40Florida~100K0.82×
41California~200K0.81×
42Arizona~40K0.81×
43Utah~20K0.79×
44Oklahoma~20K0.78×
45Arkansas~20K0.78×
46Mississippi~20K0.77×
47New Mexico~9K0.77×
48Hawaii~8K0.77×
49Alabama~30K0.76×
50Nevada~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Muslim holidays, United States
0.73×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muslim holidays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muslim holidays audience
#·InterestCategoryAffinity×
01Marriage in IslamPolitics & Society144.26×
02AlMaghrib InstituteBusiness & Career90.21×
03Islamic theologyPolitics & Society87.87×
04HajjahTravel & Leisure85.95×
05Islamic studiesPolitics & Society85.31×
06Glossary of IslamPolitics & Society80.68×
07Islamic culturePolitics & Society73.84×
08Quran readingPolitics & Society66.87×
09Eid al-FitrPolitics & Society62.78×
10Haute HijabFashion & Accessoires61.71×
11Women in IslamPolitics & Society57.62×
12Ramadan (calendar month)Politics & Society55.70×
13God in IslamPolitics & Society55.18×
14Muslim worldPolitics & Society54.21×
15DuaPolitics & Society49.51×
16SuraPolitics & Society41.43×
17Modest FashionFashion & Accessoires40.85×
18Prophets and messengers in IslamPolitics & Society21.75×
19Pakistani clothingFashion & Accessoires13.38×
20Chinese cuisineFood & Beverages5.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muslim holidays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Muslim holidays audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.53×
TraditionCONSERVATISM2.53×
SpiritualityBALANCE1.67×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Muslim holidays audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
DIY MentalityTHRILL0.97×
Sports ActivityPOWER1.03×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Muslim holidays have in United States?

Muslim holidays has an estimated audience of 2,427,693 people in United States, concentrated in California and New York.

02

What is the gender split and age of Muslim holidays fans?

57.5% of Muslim holidays fans are female, 42.5% are male, with an average age of 40.7 years.

03

Which brands do Muslim holidays fans like most?

Muslim holidays fans show strongest brand affinity for Eid al-Fitr (62.78×), Hajjah (85.95×), and Glossary of Islam (80.68×) over the country average.

04

Where do Muslim holidays fans live in United States?

Muslim holidays fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Muslim holidays fans also like?

Beyond Muslim holidays itself, the audience over-indexes on Hajjah (85.95×), Glossary of Islam (80.68×), Prophets and messengers in Islam (21.75×), and Marriage in Islam (144.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muslim holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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