Rascasse Audience Intelligence

Hajjah Audience in United States

A data profile of the people who buy, follow and care about Hajjah in United States — modelled from more than twelve digital signal sources. Hajjah has an estimated audience of 569,832 people in United States.

#431among City in United States#3451among POI in United States#2677in Travel & Leisure

The average Hajjah fan in United States is 32.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Muslim holidays, Islamic banking, Bahrain, with strongest over-indexing on Muslim holidays (85.95× the country average).

Demographically, the Hajjah audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Hajjah fan in United States is balanced, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Muslim holidays.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hajjah profile in United States.

Audience size
570K
in United States
Gender
53.6%♀
46.4% male
Age
32.9
average years
Country rank
#33889
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hajjah fans

53.6% are female, 46.4% are male, average age 32.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Hajjah audience in United States
MetricValue
Female53.6%
Male46.4%
Average age32.9
Estimated audience size569,832
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Hajjah audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Hajjah audience comes from United States.

Worldwide audience distribution share by country for Hajjah
CountryShare
Indonesia18.7%
Saudi Arabia12.0%
India9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hajjah audience in United States is strongest.

Fig. 05

Top regions by affinity

Hajjah fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.27×
02Iowa~5K1.12×
03Oklahoma~7K1.09×
04Kentucky~8K1.07×
05Nevada~6K1.07×
06Connecticut~6K1.06×
07Alabama~8K1.05×
08Oregon~7K1.04×
09South Carolina~9K1.03×
10Missouri~9K1.01×
11Indiana~10K1.00×
12Minnesota~8K1.00×
13Tennessee~10K0.99×
14Maryland~10K0.99×
15Colorado~9K0.99×
16Washington~10K0.97×
17Massachusetts~10K0.97×
18Michigan~10K0.96×
19New Jersey~10K0.96×
20Virginia~10K0.96×
21Ohio~20K0.95×
22Georgia~20K0.95×
23North Carolina~20K0.95×
24Pennsylvania~20K0.94×
25Illinois~20K0.94×
26Florida~40K0.92×
27New York~30K0.92×
28Texas~40K0.91×
29California~60K0.89×
Fig. 06

Affinity by region

Affinity by region — Hajjah, United States
0.89×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hajjah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hajjah audience
#·InterestCategoryAffinity×
01Tariq RamadanPolitics & Society219.52×
02Muslim holidaysPolitics & Society85.95×
03Islamic bankingBusiness & Career71.40×
04The Dubai MallFashion & Accessoires61.96×
05BaroquePolitics & Society58.50×
06BahrainTravel & Leisure46.93×
07MARIA.BFashion & Accessoires43.85×
08Sophia LorenMovies & TV26.73×
09Burj KhalifaTravel & Leisure23.73×
10Molly RingwaldMovies & TV20.00×
11BodrumTravel & Leisure20.00×
12AikidoSports14.28×
13Chat roomInternet & Social Media13.88×
14PakistanTravel & Leisure12.58×
15Cross-stitchHome & Garden11.39×
16JudoSports7.56×
17Bath and BodyworksShopping7.42×
18Hair ExtensionsBeauty & Wellness4.86×
19Indeed.comBusiness & Career3.70×
20Planet FitnessSports3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hajjah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hajjah audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
Price SensitivityPREMIUM2.46×
Pet OwnershipJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hajjah audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Early Adopter MentalityPOWER0.94×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hajjah have in United States?

Hajjah has an estimated audience of 569,832 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hajjah fans?

53.6% of Hajjah fans are female, 46.4% are male, with an average age of 32.9 years.

03

Which brands do Hajjah fans like most?

Hajjah fans show strongest brand affinity for Muslim holidays (85.95×), Islamic banking (71.4×), and Bahrain (46.93×) over the country average.

04

Where do Hajjah fans live in United States?

Hajjah fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hajjah fans also like?

Beyond Hajjah itself, the audience over-indexes on Islamic banking (71.4×), Bahrain (46.93×), Baroque (58.5×), and Sophia Loren (26.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hajjah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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