Rascasse Audience Intelligence

Cross-stitch Audience in United States

A data profile of the people who buy, follow and care about Cross-stitch in United States — modelled from more than twelve digital signal sources. Cross-stitch has an estimated audience of 5,536,787 people in United States.

#3542among Topic in United States#424in Home & Garden

The average Cross-stitch fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DIY Projects, Karachi, Pakistani clothing, with strongest over-indexing on DIY Projects (15.91× the country average).

Demographically, the Cross-stitch audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cross-stitch fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for DIY Projects.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-stitch profile in United States.

Audience size
5.5M
in United States
Gender
75.6%♀
24.4% male
Age
38.0
average years
Country rank
#6114
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-stitch fans

75.6% are female, 24.4% are male, average age 38.0.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Cross-stitch audience in United States
MetricValue
Female75.6%
Male24.4%
Average age38.0
Estimated audience size5,536,787
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Cross-stitch audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3916%
40-4917%
50+22%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Cross-stitch audience comes from United States.

Worldwide audience distribution share by country for Cross-stitch
CountryShare
United States11.4%
India10.0%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-stitch audience in United States is strongest.

Fig. 05

Top regions by affinity

Cross-stitch fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.44×
02North Dakota~20K1.33×
03Kansas~60K1.32×
04Arkansas~60K1.23×
05Kentucky~80K1.18×
06Alabama~90K1.17×
07Oklahoma~70K1.17×
08Minnesota~90K1.16×
09Tennessee~100K1.14×
10Iowa~50K1.14×
11Idaho~30K1.13×
12West Virginia~30K1.12×
13North Carolina~200K1.11×
14Oregon~70K1.11×
15Missouri~100K1.10×
16Nebraska~30K1.09×
17Indiana~100K1.08×
18Virginia~100K1.07×
19Washington~100K1.07×
20Wisconsin~90K1.04×
21South Dakota~10K1.04×
22South Carolina~90K1.03×
23Maine~20K1.03×
24Mississippi~50K1.02×
25Montana~20K1.01×
26Vermont~10K1.01×
27Colorado~90K1.00×
28Alaska~10K1.00×
29Louisiana~70K0.97×
30New Hampshire~20K0.97×
31Michigan~100K0.96×
32Ohio~200K0.94×
33Massachusetts~100K0.94×
34Illinois~200K0.93×
35Texas~400K0.89×
36Georgia~200K0.89×
37Pennsylvania~200K0.87×
38Rhode Island~20K0.86×
39Delaware~10K0.86×
40Connecticut~50K0.84×
41Washington, District of Columbia~10K0.84×
42Maryland~80K0.83×
43New Mexico~20K0.83×
44Hawaii~20K0.82×
45New York~200K0.77×
46Arizona~90K0.77×
47California~500K0.76×
48Nevada~40K0.74×
49New Jersey~100K0.71×
50Florida~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Cross-stitch, United States
0.64×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-stitch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-stitch audience
#·InterestCategoryAffinity×
01MARIA.BFashion & Accessoires21.90×
02LahoreTravel & Leisure18.29×
03Singer CorporationHome & Garden16.19×
04DIY ProjectsHome & Garden15.91×
05KarachiTravel & Leisure14.03×
06IslamabadTravel & Leisure13.81×
07Pakistani clothingFashion & Accessoires13.50×
08BicepMusic & Radio13.25×
09Indian wedding clothesFashion & Accessoires10.88×
10Sari-sari storeShopping10.39×
11Punjab, PakistanTravel & Leisure10.12×
12Shalwar kameezFashion & Accessoires9.34×
13SariFashion & Accessoires7.89×
14HandmadeHome & Garden4.61×
15Physical therapyBusiness & Career3.44×
16ChildbirthKids & Family3.25×
17Real Madrid C.F.Sports2.97×
18CognitionHealth2.96×
191080iTechnology & Electronics2.80×
20ChristmasKids & Family2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-stitch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-stitch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
SpiritualityBALANCE1.80×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-stitch audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.91×
Family OrientationCONSERVATISM1.00×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-stitch have in United States?

Cross-stitch has an estimated audience of 5,536,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cross-stitch fans?

75.6% of Cross-stitch fans are female, 24.4% are male, with an average age of 38.0 years.

03

Which brands do Cross-stitch fans like most?

Cross-stitch fans show strongest brand affinity for DIY Projects (15.91×), Karachi (14.03×), and Pakistani clothing (13.5×) over the country average.

04

Where do Cross-stitch fans live in United States?

Cross-stitch fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-stitch fans also like?

Beyond Cross-stitch itself, the audience over-indexes on Karachi (14.03×), Pakistani clothing (13.5×), Lahore (18.29×), and Islamabad (13.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cross-stitch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-stitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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