Cross-stitch Audience in United States

Cross-stitch logo

Cross-stitch has an estimated audience of 5,536,787 people in United States. 75.6% are female, 24.4% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: DIY Projects, Karachi, Pakistani clothing, Lahore, Islamabad.

The average Cross-stitch fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DIY Projects, Karachi, Pakistani clothing, with strongest over-indexing on DIY Projects (15.91× the country average). Demographically, the Cross-stitch audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Cross-stitch fans

Demographic split for Cross-stitch audience in United States
MetricValue
Female75.6%
Male24.4%
Average age38.0
Estimated audience size5,536,787

Audience persona

The typical Cross-stitch fan in United States is more female, around 38.0 years old, with strong Creativity tendencies and a notable affinity for DIY Projects.

Top regions in United States

Top regions ranked by reach for Cross-stitch in United States
RegionReachAffinity
California496,3860.82×
Texas441,7130.93×
New York256,6410.83×
Florida242,3250.65×
North Carolina191,2721.15×
Illinois186,6561.01×
Pennsylvania173,7250.93×
Ohio167,9640.98×
Georgia161,8410.95×
Virginia153,7481.14×
Michigan145,4561×
Washington126,6431.14×
Tennessee121,1841.09×
Indiana112,8051.12×
New Jersey101,9440.72×
Massachusetts100,4400.92×
Missouri99,8221.12×
Minnesota96,0441.21×
Colorado92,5351.06×
Wisconsin88,8371.07×
Arizona88,2870.78×
Alabama87,8431.14×
South Carolina82,9351×
Kentucky82,4861.19×
Maryland79,5230.84×
Utah74,5551.5×
Oklahoma73,4001.19×
Oregon73,1121.15×
Louisiana67,6400.95×
Kansas58,0091.33×
Arkansas55,3031.21×
Iowa51,7121.13×
Connecticut46,9300.85×
Mississippi42,0490.92×
Nevada38,5610.72×
Idaho32,9401.19×
Nebraska30,4551.1×
West Virginia28,1701.09×
New Mexico20,5600.74×
New Hampshire20,0540.92×
Maine19,8611×
Washington, District of Columbia17,2841.04×
Hawaii17,2470.72×
Montana14,8560.97×
Rhode Island13,2700.75×
North Dakota12,6091.11×
South Dakota12,0600.94×
Alaska11,9451.01×
Delaware11,8840.78×
Vermont9,5550.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cross-stitch audience
BrandAffinityCategory
DIY Projects15.91×Home & Garden
Karachi14.03×Travel & Leisure
Pakistani clothing13.5×Fashion & Accessoires
Lahore18.29×Travel & Leisure
Islamabad13.81×Travel & Leisure
Christmas2.76×Kids & Family
Indian wedding clothes10.88×Fashion & Accessoires
MARIA.B21.9×Fashion & Accessoires
Childbirth3.25×Kids & Family
Punjab, Pakistan10.12×Travel & Leisure
Sari7.89×Fashion & Accessoires
Shalwar kameez9.34×Fashion & Accessoires
Real Madrid C.F.2.97×Sports
Cognition2.96×Health
Bicep13.25×Music & Radio
1080i2.8×Technology & Electronics
Singer Corporation16.19×Home & Garden
Sari-sari store10.39×Shopping
Physical therapy3.44×Business & Career
Handmade4.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cross-stitch audience
TraitClusterScore
CreativityOPEN1.92
Design AffinityPREMIUM1.9
DIY MentalityTHRILL1.68
SustainabilityBALANCE1.66
Price SensitivityPREMIUM1.62
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Cross-stitch
CountryShare
United States11.4%
India10.0%
Japan7.8%

See Cross-stitch audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Cross-stitch have in United States?

Cross-stitch has an estimated audience of 5,536,787 people in United States, concentrated in California and Texas.

What is the gender split and age of Cross-stitch fans?

75.6% of Cross-stitch fans are female, 24.4% are male, with an average age of 38.0 years.

Which brands do Cross-stitch fans like most?

Cross-stitch fans show strongest brand affinity for DIY Projects (15.91×), Karachi (14.03×), and Pakistani clothing (13.5×) over the country average.

Where do Cross-stitch fans live in United States?

Cross-stitch fans in United States are most concentrated in California (reach 496,386), Texas (reach 441,713), and New York (reach 256,641). These three regions account for the largest share of the active audience.

What other brands do Cross-stitch fans also like?

Beyond Cross-stitch itself, the audience over-indexes on Karachi (14.03×), Pakistani clothing (13.5×), Lahore (18.29×), and Islamabad (13.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-stitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.