Rascasse Audience Intelligence

Cross-stitch Audience in Germany

A data profile of the people who buy, follow and care about Cross-stitch in Germany — modelled from more than twelve digital signal sources. Cross-stitch has an estimated audience of 2,165,338 people in Germany.

#1791among Topic in Germany#243in Home & Garden

The average Cross-stitch fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entertainment, Clothing, Food and drink, with strongest over-indexing on Entertainment (1.77× the country average).

Demographically, the Cross-stitch audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cross-stitch fan in Germany is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Entertainment.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-stitch profile in Germany.

Audience size
2.2M
in Germany
Gender
79.1%♀
20.9% male
Age
39.7
average years
Country rank
#3078
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-stitch fans

79.1% are female, 20.9% are male, average age 39.7.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Cross-stitch audience in Germany
MetricValue
Female79.1%
Male20.9%
Average age39.7
Estimated audience size2,165,338
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Cross-stitch audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Cross-stitch audience comes from Germany.

Worldwide audience distribution share by country for Cross-stitch
CountryShare
United States11.4%
India10.0%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-stitch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cross-stitch fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.27×
02Berlin~100K1.23×
03Niedersachsen~200K1.13×
04Thüringen~60K1.08×
05Sachsen-Anhalt~60K1.07×
06Hessen~200K1.05×
07Schleswig-Holstein~80K1.05×
08Bremen~20K1.02×
09Hamburg~50K0.99×
10Nordrhein-Westfalen~500K0.97×
11Brandenburg~60K0.96×
12Bayern~300K0.93×
13Baden-Württemberg~300K0.93×
14Saarland~20K0.92×
15Mecklenburg-Vorpommern~40K0.90×
16Rheinland-Pfalz~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Cross-stitch, Germany
0.89×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-stitch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-stitch audience
#·InterestCategoryAffinity×
01BonanzaMovies & TV12.82×
02Pakistani clothingFashion & Accessoires9.15×
03ParentKids & Family2.74×
04TurkeyTravel & Leisure2.68×
05HandicraftHome & Garden2.61×
06HobbyHome & Garden2.56×
07IKEAHome & Garden2.20×
08Amazon.comShopping1.95×
09ClothingFashion & Accessoires1.93×
10EntertainmentMovies & TV1.77×
11PetsPets & Animals1.70×
12FoodFood & Beverages1.69×
13ReadingLiterature1.68×
14Food and drinkFood & Beverages1.67×
15Arts and musicArts & Culture1.66×
16GermanyTravel & Leisure1.59×
17Consumer electronicsTechnology & Electronics1.57×
18VehiclesCars & Mobility1.56×
19SportsSports1.54×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-stitch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-stitch audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
Design AffinityPREMIUM1.80×
Healthy LifestyleBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-stitch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
DIY MentalityTHRILL1.07×
Sports ActivityPOWER1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-stitch have in Germany?

Cross-stitch has an estimated audience of 2,165,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cross-stitch fans?

79.1% of Cross-stitch fans are female, 20.9% are male, with an average age of 39.7 years.

03

Which brands do Cross-stitch fans like most?

Cross-stitch fans show strongest brand affinity for Entertainment (1.77×), Clothing (1.93×), and Food and drink (1.67×) over the country average.

04

Where do Cross-stitch fans live in Germany?

Cross-stitch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-stitch fans also like?

Beyond Cross-stitch itself, the audience over-indexes on Clothing (1.93×), Food and drink (1.67×), Arts and music (1.66×), and Food (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cross-stitch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cross-stitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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