Cross-stitch Audience in Germany
Cross-stitch has an estimated audience of 2,165,338 people in Germany. 79.1% are female, 20.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Clothing, Food and drink, Arts and music, Food.
The average Cross-stitch fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Clothing, Food and drink, with strongest over-indexing on Entertainment (1.77× the country average). Demographically, the Cross-stitch audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Cross-stitch fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 39.7 |
| Estimated audience size | 2,165,338 |
Audience persona
The typical Cross-stitch fan in Germany is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 478,922 | 1.01× |
| Bayern | 333,132 | 0.96× |
| Baden-Württemberg | 275,215 | 0.93× |
| Niedersachsen | 235,422 | 1.12× |
| Hessen | 203,442 | 1.23× |
| Berlin | 139,588 | 1.44× |
| Sachsen | 137,406 | 1.29× |
| Rheinland-Pfalz | 95,908 | 0.88× |
| Schleswig-Holstein | 79,725 | 1.03× |
| Brandenburg | 61,294 | 0.91× |
| Sachsen-Anhalt | 60,855 | 1.08× |
| Thüringen | 56,076 | 1.02× |
| Hamburg | 50,752 | 1.04× |
| Mecklenburg-Vorpommern | 30,501 | 0.74× |
| Saarland | 22,041 | 0.83× |
| Bremen | 17,567 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.77× | Movies & TV |
| Clothing | 1.93× | Fashion & Accessoires |
| Food and drink | 1.67× | Food & Beverages |
| Arts and music | 1.66× | Arts & Culture |
| Food | 1.69× | Food & Beverages |
| Reading | 1.68× | Literature |
| IKEA | 2.2× | Home & Garden |
| Handicraft | 2.61× | Home & Garden |
| Pakistani clothing | 9.15× | Fashion & Accessoires |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.59× | Travel & Leisure |
| Sports | 1.54× | Sports |
| Consumer electronics | 1.57× | Technology & Electronics |
| Parent | 2.74× | Kids & Family |
| Pets | 1.7× | Pets & Animals |
| Hobby | 2.56× | Home & Garden |
| Vehicles | 1.56× | Cars & Mobility |
| Harry Potter | 1.62× | Movies & TV |
| Bonanza | 12.82× | Movies & TV |
| Amazon.com | 1.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.97 |
| Sustainability | BALANCE | 2.21 |
| Design Affinity | PREMIUM | 2.16 |
| DIY Mentality | THRILL | 1.99 |
| Urban Lifestyle | OPEN | 1.6 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| India | 10.0% |
| Japan | 7.8% |
See Cross-stitch audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Cross-stitch have in Germany?
Cross-stitch has an estimated audience of 2,165,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cross-stitch fans?
79.1% of Cross-stitch fans are female, 20.9% are male, with an average age of 39.7 years.
Which brands do Cross-stitch fans like most?
Cross-stitch fans show strongest brand affinity for Entertainment (1.77×), Clothing (1.93×), and Food and drink (1.67×) over the country average.
Where do Cross-stitch fans live in Germany?
Cross-stitch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 478,922), Bayern (reach 333,132), and Baden-Württemberg (reach 275,215). These three regions account for the largest share of the active audience.
What other brands do Cross-stitch fans also like?
Beyond Cross-stitch itself, the audience over-indexes on Clothing (1.93×), Food and drink (1.67×), Arts and music (1.66×), and Food (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cross-stitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.