Bonanza Audience in Germany
A data profile of the people who buy, follow and care about Bonanza in Germany — modelled from more than twelve digital signal sources. Bonanza has an estimated audience of 448,444 people in Germany.
The average Bonanza fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Shopping Queen, OUTFITTERS, Sri Lanka, with strongest over-indexing on Shopping Queen (35.76× the country average).
Demographically, the Bonanza audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bonanza fan in Germany is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Shopping Queen.
At a glance
The key figures that characterise the Bonanza profile in Germany.
Search interest · 12-month trend
Demographics of Bonanza viewers
41.3% are female, 58.7% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 44.0 |
| Estimated audience size | 448,444 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Bonanza audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.8% |
| Pakistan | 9.9% |
| India | 7.4% |
Geography
Where the Bonanza audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.35× | |
| 02 | Saarland | ~7K | 1.27× | |
| 03 | Rheinland-Pfalz | ~30K | 1.25× | |
| 04 | Baden-Württemberg | ~70K | 1.14× | |
| 05 | Niedersachsen | ~50K | 1.08× | |
| 06 | Hessen | ~40K | 1.07× | |
| 07 | Schleswig-Holstein | ~20K | 1.05× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 09 | Bayern | ~70K | 0.97× | |
| 10 | Brandenburg | ~10K | 0.94× | |
| 11 | Hamburg | ~9K | 0.92× | |
| 12 | Bremen | ~4K | 0.92× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.83× | |
| 14 | Sachsen-Anhalt | ~9K | 0.78× | |
| 15 | Thüringen | ~8K | 0.74× | |
| 16 | Sachsen | ~20K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bonanza audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fatbike | Cars & Mobility | 66.99× | ||
| 02 | OUTFITTERS | Shopping | 51.51× | ||
| 03 | Hush Puppies | Fashion & Accessoires | 44.68× | ||
| 04 | Shopping Queen | Movies & TV | 35.76× | ||
| 05 | Patriotism | Politics & Society | 26.59× | ||
| 06 | Sri Lanka | Travel & Leisure | 24.66× | ||
| 07 | Ranveer Singh | Movies & TV | 20.61× | ||
| 08 | Mary Elizabeth Winstead | Movies & TV | 18.40× | ||
| 09 | BMX | Sports | 17.82× | ||
| 10 | LC Waikiki | Fashion & Accessoires | 13.45× | ||
| 11 | Jutarnji list | News | 13.21× | ||
| 12 | Cross-stitch | Home & Garden | 12.82× | ||
| 13 | Reiss (brand) | Fashion & Accessoires | 10.71× | ||
| 14 | Shah Rukh Khan | Movies & TV | 10.04× | ||
| 15 | TRT 1 | Movies & TV | 8.01× | ||
| 16 | Pakistan | Travel & Leisure | 6.66× | ||
| 17 | Embroidery | Home & Garden | 3.78× | ||
| 18 | Junge Freiheit | News | 3.62× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.97× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Personality of the Bonanza audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.87× | |
| Tradition | CONSERVATISM | 2.71× | |
| Community Orientation | OPEN | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.84× | |
| Creativity | OPEN | 0.92× |
Frequently asked questions
How many fans does Bonanza have in Germany?
Bonanza has an estimated audience of 448,444 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bonanza viewers?
41.3% of Bonanza fans are female, 58.7% are male, with an average age of 44.0 years.
Which brands do Bonanza fans like most?
Bonanza fans show strongest brand affinity for Shopping Queen (35.76×), OUTFITTERS (51.51×), and Sri Lanka (24.66×) over the country average.
Where do Bonanza fans live in Germany?
Bonanza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Bonanza fans also like?
Beyond Bonanza itself, the audience over-indexes on OUTFITTERS (51.51×), Sri Lanka (24.66×), Cross-stitch (12.82×), and BMX (17.82×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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