Bonanza Audience in Germany
Bonanza has an estimated audience of 450,732 people in Germany. 41.3% are female, 58.7% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: OUTFITTERS, Patriotism, Jutarnji list, Hush Puppies, Folk costume.
The average Bonanza fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include OUTFITTERS, Patriotism, Jutarnji list, with strongest over-indexing on OUTFITTERS (42.55× the country average). Demographically, the Bonanza audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Bonanza fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 44.0 |
| Estimated audience size | 450,732 |
Audience persona
The typical Bonanza fan in Germany is more male, around 44.0 years old, with strong Tradition tendencies and a notable affinity for OUTFITTERS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,040 | 1.07× |
| Baden-Württemberg | 73,071 | 1.19× |
| Bayern | 70,689 | 0.98× |
| Niedersachsen | 46,259 | 1.06× |
| Hessen | 38,557 | 1.12× |
| Rheinland-Pfalz | 28,838 | 1.28× |
| Berlin | 28,326 | 1.41× |
| Schleswig-Holstein | 16,853 | 1.04× |
| Sachsen | 15,358 | 0.69× |
| Brandenburg | 13,038 | 0.93× |
| Hamburg | 9,579 | 0.94× |
| Sachsen-Anhalt | 8,519 | 0.73× |
| Thüringen | 7,668 | 0.67× |
| Mecklenburg-Vorpommern | 6,862 | 0.8× |
| Saarland | 6,777 | 1.22× |
| Bremen | 3,398 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OUTFITTERS | 42.55× | Shopping |
| Patriotism | 32.21× | Politics & Society |
| Jutarnji list | 13.09× | News |
| Hush Puppies | 49.71× | Fashion & Accessoires |
| Folk costume | 12.36× | Fashion & Accessoires |
| Fatbike | 57.47× | Cars & Mobility |
| Shah Rukh Khan | 15.43× | Movies & TV |
| Allgäu | 7.44× | Travel & Leisure |
| BMX | 12.08× | Sports |
| Pakistan | 8.2× | Travel & Leisure |
| Mary Elizabeth Winstead | 18.38× | Movies & TV |
| Priyanka Chopra | 13.9× | Movies & TV |
| Lake Constance | 8.74× | Travel & Leisure |
| Ranveer Singh | 29.61× | Movies & TV |
| Shopping Queen | 10.33× | Movies & TV |
| Thomas Gottschalk | 3.27× | Movies & TV |
| Vegetable Gardening | 5.06× | Food & Beverages |
| Alia Bhatt | 20× | Movies & TV |
| Pedelec | 4.11× | Cars & Mobility |
| Markus Lanz | 2.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 4.06 |
| Patriotism | CONSERVATISM | 2.86 |
| Family Orientation | CONSERVATISM | 1.39 |
| Travelling | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.19 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Pakistan | 9.9% |
| India | 7.4% |
See Bonanza audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Bonanza have in Germany?
Bonanza has an estimated audience of 450,732 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bonanza fans?
41.3% of Bonanza fans are female, 58.7% are male, with an average age of 44.0 years.
Which brands do Bonanza fans like most?
Bonanza fans show strongest brand affinity for OUTFITTERS (42.55×), Patriotism (32.21×), and Jutarnji list (13.09×) over the country average.
Where do Bonanza fans live in Germany?
Bonanza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,040), Baden-Württemberg (reach 73,071), and Bayern (reach 70,689). These three regions account for the largest share of the active audience.
What other brands do Bonanza fans also like?
Beyond Bonanza itself, the audience over-indexes on Patriotism (32.21×), Jutarnji list (13.09×), Hush Puppies (49.71×), and Folk costume (12.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.