Rascasse Audience Intelligence

Pakistan Audience in Germany

A data profile of the people who buy, follow and care about Pakistan in Germany — modelled from more than twelve digital signal sources. Pakistan has an estimated audience of 1,809,608 people in Germany.

#55among Country in Germany#234among POI in Germany#296in Travel & Leisure

The average Pakistan fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Karachi, OUTFITTERS, Lahore, with strongest over-indexing on Karachi (15.52× the country average).

Demographically, the Pakistan audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pakistan fan in Germany is balanced, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Karachi.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pakistan profile in Germany.

Audience size
1.8M
in Germany
Gender
46.6%♀
53.4% male
Age
34.5
average years
Country rank
#3729
POI in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistan fans

46.6% are female, 53.4% are male, average age 34.5.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Pakistan audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age34.5
Estimated audience size1,809,608
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Pakistan audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Pakistan audience comes from Germany.

Worldwide audience distribution share by country for Pakistan
CountryShare
India15.5%
United States10.1%
Saudi Arabia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pakistan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K2.46×
02Berlin~100K1.20×
03Bremen~20K1.11×
04Hamburg~40K1.09×
05Baden-Württemberg~300K1.08×
06Nordrhein-Westfalen~400K1.05×
07Bayern~300K1.01×
08Niedersachsen~200K0.90×
09Sachsen~80K0.86×
10Schleswig-Holstein~60K0.85×
11Rheinland-Pfalz~70K0.82×
12Brandenburg~40K0.78×
13Saarland~20K0.78×
14Thüringen~40K0.76×
15Sachsen-Anhalt~30K0.72×
16Mecklenburg-Vorpommern~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Pakistan, Germany
0.67×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistan audience
#·InterestCategoryAffinity×
01KayseriaShopping20.76×
02OUTFITTERSShopping19.36×
03Karachi KingsSports17.16×
04LahoreTravel & Leisure16.09×
05KarachiTravel & Leisure15.52×
06Urdu poetryLiterature12.38×
07UrduPolitics & Society11.62×
08Punjab, PakistanTravel & Leisure11.33×
09Asia CupSports11.27×
10Eclipse (software)Technology & Electronics10.88×
11NigerTravel & Leisure8.43×
12Modest FashionFashion & Accessoires8.14×
13IslamabadTravel & Leisure8.00×
14Pakistani clothingFashion & Accessoires7.73×
15Pakistan national cricket teamSports7.19×
16Zoom (TV channel)Technology & Electronics4.36×
17IraqTravel & Leisure3.55×
18IndiaTravel & Leisure3.36×
19Galatasaray S.K.Sports2.03×
20TurkeyTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.43×
Luxury OrientationPREMIUM1.16×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Sports ActivityPOWER0.86×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pakistan have in Germany?

Pakistan has an estimated audience of 1,809,608 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Pakistan fans?

46.6% of Pakistan fans are female, 53.4% are male, with an average age of 34.5 years.

03

Which brands do Pakistan fans like most?

Pakistan fans show strongest brand affinity for Karachi (15.52×), OUTFITTERS (19.36×), and Lahore (16.09×) over the country average.

04

Where do Pakistan fans live in Germany?

Pakistan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Hessen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistan fans also like?

Beyond Pakistan itself, the audience over-indexes on OUTFITTERS (19.36×), Lahore (16.09×), Urdu (11.62×), and Pakistani clothing (7.73×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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