Pakistan Audience in Germany
Pakistan has an estimated audience of 1,809,608 people in Germany. 46.6% are female, 53.4% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Karachi, OUTFITTERS, Lahore, Urdu, Pakistani clothing.
The average Pakistan fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Karachi, OUTFITTERS, Lahore, with strongest over-indexing on Karachi (15.52× the country average). Demographically, the Pakistan audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Pakistan fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 34.5 |
| Estimated audience size | 1,809,608 |
Audience persona
The typical Pakistan fan in Germany is balanced, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Karachi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 434,725 | 1.1× |
| Hessen | 374,734 | 2.72× |
| Bayern | 281,355 | 0.97× |
| Baden-Württemberg | 277,407 | 1.12× |
| Niedersachsen | 160,244 | 0.91× |
| Berlin | 102,476 | 1.27× |
| Sachsen | 75,573 | 0.85× |
| Rheinland-Pfalz | 57,702 | 0.64× |
| Schleswig-Holstein | 53,368 | 0.82× |
| Hamburg | 45,176 | 1.1× |
| Brandenburg | 41,493 | 0.74× |
| Thüringen | 30,603 | 0.66× |
| Sachsen-Anhalt | 30,219 | 0.64× |
| Mecklenburg-Vorpommern | 20,931 | 0.61× |
| Bremen | 17,152 | 1.11× |
| Saarland | 16,445 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karachi | 15.52× | Travel & Leisure |
| OUTFITTERS | 19.36× | Shopping |
| Lahore | 16.09× | Travel & Leisure |
| Urdu | 11.62× | Politics & Society |
| Pakistani clothing | 7.73× | Fashion & Accessoires |
| Urdu poetry | 12.38× | Literature |
| Asia Cup | 11.1× | Sports |
| Galatasaray S.K. | 2.03× | Sports |
| Punjab, Pakistan | 11.33× | Travel & Leisure |
| Asia Cup | 11.27× | Sports |
| Modest Fashion | 8.14× | Fashion & Accessoires |
| Iraq | 3.55× | Travel & Leisure |
| Zoom (TV channel) | 4.36× | Technology & Electronics |
| Indian Premier League | 3.37× | Sports |
| Islamabad | 8× | Travel & Leisure |
| Kayseria | 20.76× | Shopping |
| India | 3.36× | Travel & Leisure |
| Niger | 8.43× | Travel & Leisure |
| Turkey | 1.7× | Travel & Leisure |
| Karachi Kings | 17.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Spirituality | BALANCE | 1.31 |
| Travelling | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.29 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.6% |
| United States | 10.2% |
| Saudi Arabia | 6.7% |
See Pakistan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Pakistan have in Germany?
Pakistan has an estimated audience of 1,809,608 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Pakistan fans?
46.6% of Pakistan fans are female, 53.4% are male, with an average age of 34.5 years.
Which brands do Pakistan fans like most?
Pakistan fans show strongest brand affinity for Karachi (15.52×), OUTFITTERS (19.36×), and Lahore (16.09×) over the country average.
Where do Pakistan fans live in Germany?
Pakistan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 434,725), Hessen (reach 374,734), and Bayern (reach 281,355). These three regions account for the largest share of the active audience.
What other brands do Pakistan fans also like?
Beyond Pakistan itself, the audience over-indexes on OUTFITTERS (19.36×), Lahore (16.09×), Urdu (11.62×), and Pakistani clothing (7.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pakistan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.