India Audience in Germany
India has an estimated audience of 2,691,233 people in Germany. 49.5% are female, 50.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jaguar F-Pace, Stradivarius, Jeepney, Icon (magazine), Medieval fantasy.
The average India fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jaguar F-Pace, Stradivarius, Jeepney, with strongest over-indexing on Jaguar F-Pace (12.28× the country average). Demographically, the India audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of India fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 35.6 |
| Estimated audience size | 2,691,233 |
Audience persona
The typical India fan in Germany is balanced, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Jaguar F-Pace.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 669,805 | 1.14× |
| Bayern | 507,643 | 1.17× |
| Baden-Württemberg | 419,863 | 1.14× |
| Niedersachsen | 258,256 | 0.99× |
| Hessen | 232,291 | 1.13× |
| Sachsen | 134,463 | 1.02× |
| Rheinland-Pfalz | 129,311 | 0.96× |
| Berlin | 117,471 | 0.98× |
| Schleswig-Holstein | 100,903 | 1.04× |
| Brandenburg | 69,942 | 0.84× |
| Hamburg | 66,956 | 1.1× |
| Thüringen | 61,469 | 0.9× |
| Sachsen-Anhalt | 60,086 | 0.86× |
| Mecklenburg-Vorpommern | 41,595 | 0.81× |
| Saarland | 27,295 | 0.83× |
| Bremen | 25,189 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaguar F-Pace | 12.28× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Jeepney | 17.82× | Cars & Mobility |
| Icon (magazine) | 2.3× | Arts & Culture |
| Medieval fantasy | 9.96× | Literature |
| Home Delivery | 2.13× | Food & Beverages |
| Este, Veneto | 1.85× | Travel & Leisure |
| Snow White (Fables) | 1.69× | Literature |
| Pantsuit | 4.42× | Fashion & Accessoires |
| KLIX (AM) | 1.67× | Music & Radio |
| Gudrun Sjödén | 1.84× | Fashion & Accessoires |
| Brian from Family Guy | 12.11× | Movies & TV |
| Bank account | 1.66× | Business & Career |
| Kodi (software) | 1.6× | Technology & Electronics |
| Kieser Training | 2.13× | Sports |
| Cachorro | 1.85× | Pets & Animals |
| Call option | 4.98× | Business & Career |
| Newborn screening | 4.43× | Health |
| Samanyolu Haber | 2.15× | Movies & TV |
| Lindy Hop | 4.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Travelling | THRILL | 1.36 |
| Extroversion | THRILL | 1.3 |
| Mindfulness | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
See India audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does India have in Germany?
India has an estimated audience of 2,691,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of India fans?
49.5% of India fans are female, 50.5% are male, with an average age of 35.6 years.
Which brands do India fans like most?
India fans show strongest brand affinity for Jaguar F-Pace (12.28×), Stradivarius (1.97×), and Jeepney (17.82×) over the country average.
Where do India fans live in Germany?
India fans in Germany are most concentrated in Nordrhein-Westfalen (reach 669,805), Bayern (reach 507,643), and Baden-Württemberg (reach 419,863). These three regions account for the largest share of the active audience.
What other brands do India fans also like?
Beyond India itself, the audience over-indexes on Stradivarius (1.97×), Jeepney (17.82×), Icon (magazine) (2.3×), and Medieval fantasy (9.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.