Philanthropy Audience in Germany
Philanthropy has an estimated audience of 2,196,928 people in Germany. 55.8% are female, 44.2% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: International student, Job hunting, Social work, Employment website, TikTok.
The average Philanthropy fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include International student, Job hunting, Social work, with strongest over-indexing on International student (14.59× the country average). Demographically, the Philanthropy audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Philanthropy fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.5 |
| Estimated audience size | 2,196,928 |
Audience persona
The typical Philanthropy fan in Germany is more female, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for International student.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 499,362 | 1.04× |
| Bayern | 374,063 | 1.06× |
| Baden-Württemberg | 349,504 | 1.17× |
| Niedersachsen | 210,451 | 0.99× |
| Hessen | 188,319 | 1.12× |
| Berlin | 124,879 | 1.27× |
| Rheinland-Pfalz | 109,938 | 1× |
| Sachsen | 107,362 | 1× |
| Schleswig-Holstein | 79,061 | 1× |
| Hamburg | 74,249 | 1.5× |
| Brandenburg | 53,692 | 0.79× |
| Thüringen | 45,959 | 0.82× |
| Sachsen-Anhalt | 38,937 | 0.68× |
| Mecklenburg-Vorpommern | 34,579 | 0.82× |
| Saarland | 21,754 | 0.81× |
| Bremen | 17,600 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International student | 14.59× | Business & Career |
| Job hunting | 6.4× | Business & Career |
| Social work | 14.24× | Business & Career |
| Employment website | 5.75× | Business & Career |
| TikTok | 3.17× | Internet & Social Media |
| Charity and causes | 6.1× | Business & Career |
| Dog health | 5.5× | Pets & Animals |
| English language | 6.94× | Politics & Society |
| Stock market | 8.25× | Business & Career |
| Emotional intelligence | 8.19× | Health |
| Pride | 6.63× | Politics & Society |
| Dog walking | 4.13× | Pets & Animals |
| Euphoria | 2.95× | Movies & TV |
| Reading | 2.09× | Literature |
| Ski resort | 5.01× | Travel & Leisure |
| Dog collar | 4.34× | Pets & Animals |
| Self-help | 6.13× | Health |
| Harry Potter | 2.15× | Movies & TV |
| Unique Gifts | 5.3× | Shopping |
| Music | 1.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.52 |
| Early Adopter Mentality | POWER | 2.24 |
| Sustainability | BALANCE | 2.16 |
| Risk Appetite | THRILL | 1.62 |
| Sports Activity | POWER | 1.62 |
| Quality Awareness | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 8.9% |
| India | 5.3% |
See Philanthropy audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Philanthropy have in Germany?
Philanthropy has an estimated audience of 2,196,928 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Philanthropy fans?
55.8% of Philanthropy fans are female, 44.2% are male, with an average age of 39.5 years.
Which brands do Philanthropy fans like most?
Philanthropy fans show strongest brand affinity for International student (14.59×), Job hunting (6.4×), and Social work (14.24×) over the country average.
Where do Philanthropy fans live in Germany?
Philanthropy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 499,362), Bayern (reach 374,063), and Baden-Württemberg (reach 349,504). These three regions account for the largest share of the active audience.
What other brands do Philanthropy fans also like?
Beyond Philanthropy itself, the audience over-indexes on Job hunting (6.4×), Social work (14.24×), Employment website (5.75×), and TikTok (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.