Rascasse Audience Intelligence

Philanthropy Audience in Germany

A data profile of the people who buy, follow and care about Philanthropy in Germany — modelled from more than twelve digital signal sources. Philanthropy has an estimated audience of 2,196,928 people in Germany.

#1777among Topic in Germany#39in Arts & Culture

The average Philanthropy fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include International student, Job hunting, Social work, with strongest over-indexing on International student (14.59× the country average).

Demographically, the Philanthropy audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Philanthropy fan in Germany is more female, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for International student.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philanthropy profile in Germany.

Audience size
2.2M
in Germany
Gender
55.8%♀
44.2% male
Age
39.5
average years
Country rank
#3037
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philanthropy fans

55.8% are female, 44.2% are male, average age 39.5.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Philanthropy audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age39.5
Estimated audience size2,196,928
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Philanthropy audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Philanthropy audience comes from Germany.

Worldwide audience distribution share by country for Philanthropy
CountryShare
United States29.0%
United Kingdom8.9%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philanthropy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Philanthropy fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.36×
02Berlin~100K1.29×
03Sachsen-Anhalt~70K1.15×
04Hessen~200K1.12×
05Baden-Württemberg~300K1.09×
06Bayern~400K1.04×
07Schleswig-Holstein~80K1.01×
08Sachsen~100K0.99×
09Rheinland-Pfalz~100K0.98×
10Niedersachsen~200K0.97×
11Bremen~20K0.97×
12Nordrhein-Westfalen~500K0.95×
13Thüringen~50K0.87×
14Mecklenburg-Vorpommern~40K0.87×
15Saarland~20K0.87×
16Brandenburg~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Philanthropy, Germany
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philanthropy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philanthropy audience
#·InterestCategoryAffinity×
01International studentBusiness & Career14.59×
02Social workBusiness & Career14.24×
03Stock marketBusiness & Career8.25×
04Emotional intelligenceHealth8.19×
05English languagePolitics & Society6.94×
06PridePolitics & Society6.63×
07Job huntingBusiness & Career6.40×
08Self-helpHealth6.13×
09Charity and causesBusiness & Career6.10×
10Employment websiteBusiness & Career5.75×
11Dog healthPets & Animals5.50×
12SnapchatInternet & Social Media5.40×
13Unique GiftsShopping5.30×
14Ski resortTravel & Leisure5.01×
15Dog collarPets & Animals4.34×
16Dog walkingPets & Animals4.13×
17TikTokInternet & Social Media3.17×
18ReadingLiterature2.09×
19MusicBusiness & Career1.89×
20dB’sMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philanthropy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philanthropy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.01×
IndividualismJOY2.84×
MindfulnessBALANCE2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philanthropy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Quality AwarenessPREMIUM0.55×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philanthropy have in Germany?

Philanthropy has an estimated audience of 2,196,928 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Philanthropy fans?

55.8% of Philanthropy fans are female, 44.2% are male, with an average age of 39.5 years.

03

Which brands do Philanthropy fans like most?

Philanthropy fans show strongest brand affinity for International student (14.59×), Job hunting (6.4×), and Social work (14.24×) over the country average.

04

Where do Philanthropy fans live in Germany?

Philanthropy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Philanthropy fans also like?

Beyond Philanthropy itself, the audience over-indexes on Job hunting (6.4×), Social work (14.24×), Employment website (5.75×), and TikTok (3.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Philanthropy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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