Unique Gifts Audience in Germany
Unique Gifts has an estimated audience of 4,636,892 people in Germany. 68.9% are female, 31.1% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Gil Ofarim, Natural rubber, Product design.
The average Unique Gifts fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Gil Ofarim, with strongest over-indexing on Progressive rock (3.83× the country average). Demographically, the Unique Gifts audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Unique Gifts fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 34.1 |
| Estimated audience size | 4,636,892 |
Audience persona
The typical Unique Gifts fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,506 | 0.38× |
| Bayern | 369,248 | 0.5× |
| Baden-Württemberg | 279,511 | 0.44× |
| Hessen | 221,765 | 0.63× |
| Thüringen | 213,726 | 1.81× |
| Sachsen-Anhalt | 213,424 | 1.78× |
| Niedersachsen | 213,127 | 0.47× |
| Rheinland-Pfalz | 209,354 | 0.9× |
| Mecklenburg-Vorpommern | 176,028 | 1.99× |
| Brandenburg | 175,125 | 1.22× |
| Berlin | 174,380 | 0.84× |
| Sachsen | 174,107 | 0.77× |
| Schleswig-Holstein | 160,487 | 0.96× |
| Saarland | 121,708 | 2.14× |
| Hamburg | 116,457 | 1.11× |
| Bremen | 39,813 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.83× | Music & Radio |
| Artistic inspiration | 2.92× | Arts & Culture |
| Gil Ofarim | 2.03× | Music & Radio |
| Natural rubber | 3.03× | Cars & Mobility |
| Product design | 2.13× | Business & Career |
| Collectable | 1.54× | Kids & Family |
| Ipekyol | 3.74× | Shopping |
| Commercial mortgage | 1.69× | Business & Career |
| Icon (magazine) | 2.02× | Arts & Culture |
| Nurse education | 1.94× | Kids & Family |
| Information sensitivity | 4.12× | Technology & Electronics |
| Cachorro | 2.74× | Pets & Animals |
| MS Mode | 4.98× | Fashion & Accessoires |
| Gloria | 3.28× | Music & Radio |
| Cynthia Erivo | 2.63× | Movies & TV |
| Cadbury World | 4.85× | Travel & Leisure |
| Rhodiola | 5.05× | Health |
| Ireen Sheer | 1.51× | Music & Radio |
| Ho, Ghana | 2.3× | Travel & Leisure |
| Kippah | 2.49× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.13 |
| DIY Mentality | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.73 |
| Sports Activity | POWER | 1.67 |
| Sustainability | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 12.4% |
| Germany | 7.9% |
See Unique Gifts audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Unique Gifts have in Germany?
Unique Gifts has an estimated audience of 4,636,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Unique Gifts fans?
68.9% of Unique Gifts fans are female, 31.1% are male, with an average age of 34.1 years.
Which brands do Unique Gifts fans like most?
Unique Gifts fans show strongest brand affinity for Progressive rock (3.83×), Artistic inspiration (2.92×), and Gil Ofarim (2.03×) over the country average.
Where do Unique Gifts fans live in Germany?
Unique Gifts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,506), Bayern (reach 369,248), and Baden-Württemberg (reach 279,511). These three regions account for the largest share of the active audience.
What other brands do Unique Gifts fans also like?
Beyond Unique Gifts itself, the audience over-indexes on Artistic inspiration (2.92×), Gil Ofarim (2.03×), Natural rubber (3.03×), and Product design (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unique Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.