Rascasse Audience Intelligence

Personalised Gifts Audience in Germany

A data profile of the people who buy, follow and care about Personalised Gifts in Germany — modelled from more than twelve digital signal sources. Personalised Gifts has an estimated audience of 2,421,810 people in Germany.

#1630among Topic in Germany#223in Home & Garden

The average Personalised Gifts fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Birthday Gifts, Wedding planning, Gift wrapping, with strongest over-indexing on Birthday Gifts (26.49× the country average).

Demographically, the Personalised Gifts audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personalised Gifts fan in Germany is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Birthday Gifts.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personalised Gifts profile in Germany.

Audience size
2.4M
in Germany
Gender
62.9%♀
37.1% male
Age
31.9
average years
Country rank
#2738
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personalised Gifts fans

62.9% are female, 37.1% are male, average age 31.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Personalised Gifts audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age31.9
Estimated audience size2,421,810
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Personalised Gifts audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4914%
50+7%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Personalised Gifts audience comes from Germany.

Worldwide audience distribution share by country for Personalised Gifts
CountryShare
United States22.2%
Germany13.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personalised Gifts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personalised Gifts fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.37×
02Saarland~40K1.23×
03Berlin~100K1.07×
04Mecklenburg-Vorpommern~50K1.04×
05Thüringen~60K1.02×
06Hessen~200K1.01×
07Sachsen-Anhalt~60K0.98×
08Hamburg~50K0.97×
09Brandenburg~70K0.94×
10Schleswig-Holstein~80K0.92×
11Rheinland-Pfalz~100K0.90×
12Bayern~300K0.88×
13Sachsen~100K0.87×
14Baden-Württemberg~300K0.82×
15Niedersachsen~200K0.79×
16Nordrhein-Westfalen~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Personalised Gifts, Germany
0.78×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personalised Gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personalised Gifts audience
#·InterestCategoryAffinity×
01Joanna LumleyMovies & TV27.15×
02Birthday GiftsKids & Family26.49×
03Stay at HomeHealth15.44×
04Wedding planningKids & Family14.79×
05Gift wrappingHome & Garden13.81×
06Zara KidsFashion & Accessoires11.30×
07CleanserBeauty & Wellness10.60×
08AllkpopMusic & Radio10.56×
09Wedding PlannersKids & Family6.82×
10Marriage proposalKids & Family6.64×
11Gina TricotFashion & Accessoires5.73×
12Unique GiftsShopping5.44×
13Bride and GroomHome & Garden5.27×
14DIY & Craft IdeasHome & Garden4.71×
15Handmade CraftsKids & Family4.32×
16Makeup TutorialsBeauty & Wellness4.09×
17Child developmentBusiness & Career3.72×
18FoodFood & Beverages1.89×
19Arts and musicArts & Culture1.73×
20Outdoor recreationSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personalised Gifts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personalised Gifts audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.51×
IndividualismJOY1.40×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personalised Gifts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
SpiritualityBALANCE0.60×
Risk AppetiteTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personalised Gifts have in Germany?

Personalised Gifts has an estimated audience of 2,421,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personalised Gifts fans?

62.9% of Personalised Gifts fans are female, 37.1% are male, with an average age of 31.9 years.

03

Which brands do Personalised Gifts fans like most?

Personalised Gifts fans show strongest brand affinity for Birthday Gifts (26.49×), Wedding planning (14.79×), and Gift wrapping (13.81×) over the country average.

04

Where do Personalised Gifts fans live in Germany?

Personalised Gifts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Personalised Gifts fans also like?

Beyond Personalised Gifts itself, the audience over-indexes on Wedding planning (14.79×), Gift wrapping (13.81×), Stay at Home (15.44×), and Marriage proposal (6.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Personalised Gifts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personalised Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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