Personalised Gifts Audience in Germany
Personalised Gifts has an estimated audience of 2,421,810 people in Germany. 62.9% are female, 37.1% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Birthday Gifts, Wedding planning, Gift wrapping, Stay at Home, Marriage proposal.
The average Personalised Gifts fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Birthday Gifts, Wedding planning, Gift wrapping, with strongest over-indexing on Birthday Gifts (26.49× the country average). Demographically, the Personalised Gifts audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Personalised Gifts fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 31.9 |
| Estimated audience size | 2,421,810 |
Audience persona
The typical Personalised Gifts fan in Germany is more female, around 31.9 years old, with strong Individualism tendencies and a notable affinity for Birthday Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 399,654 | 0.75× |
| Bayern | 339,587 | 0.87× |
| Baden-Württemberg | 233,200 | 0.71× |
| Hessen | 199,486 | 1.08× |
| Berlin | 137,229 | 1.27× |
| Niedersachsen | 114,758 | 0.49× |
| Rheinland-Pfalz | 77,281 | 0.64× |
| Sachsen | 67,245 | 0.57× |
| Thüringen | 60,228 | 0.98× |
| Sachsen-Anhalt | 58,493 | 0.93× |
| Saarland | 55,791 | 1.88× |
| Schleswig-Holstein | 54,776 | 0.63× |
| Brandenburg | 54,214 | 0.72× |
| Hamburg | 51,064 | 0.93× |
| Bremen | 50,984 | 2.46× |
| Mecklenburg-Vorpommern | 50,777 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 26.49× | Kids & Family |
| Wedding planning | 14.79× | Kids & Family |
| Gift wrapping | 13.81× | Home & Garden |
| Stay at Home | 15.44× | Health |
| Marriage proposal | 6.64× | Kids & Family |
| Zara Kids | 11.3× | Fashion & Accessoires |
| Unique Gifts | 5.44× | Shopping |
| Cleanser | 10.6× | Beauty & Wellness |
| Food | 1.89× | Food & Beverages |
| Wedding Planners | 6.82× | Kids & Family |
| Arts and music | 1.73× | Arts & Culture |
| Child development | 3.72× | Business & Career |
| Bride and Groom | 5.27× | Home & Garden |
| Joanna Lumley | 27.15× | Movies & TV |
| Gina Tricot | 5.73× | Fashion & Accessoires |
| Handmade Crafts | 4.32× | Kids & Family |
| DIY & Craft Ideas | 4.71× | Home & Garden |
| Outdoor recreation | 1.51× | Sports |
| Allkpop | 10.56× | Music & Radio |
| Makeup Tutorials | 4.09× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.36 |
| DIY Mentality | THRILL | 1.79 |
| Design Affinity | PREMIUM | 1.74 |
| Urban Lifestyle | OPEN | 1.64 |
| Sports Activity | POWER | 1.61 |
| Creativity | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Germany | 13.5% |
| United Kingdom | 6.9% |
See Personalised Gifts audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personalised Gifts have in Germany?
Personalised Gifts has an estimated audience of 2,421,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personalised Gifts fans?
62.9% of Personalised Gifts fans are female, 37.1% are male, with an average age of 31.9 years.
Which brands do Personalised Gifts fans like most?
Personalised Gifts fans show strongest brand affinity for Birthday Gifts (26.49×), Wedding planning (14.79×), and Gift wrapping (13.81×) over the country average.
Where do Personalised Gifts fans live in Germany?
Personalised Gifts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 399,654), Bayern (reach 339,587), and Baden-Württemberg (reach 233,200). These three regions account for the largest share of the active audience.
What other brands do Personalised Gifts fans also like?
Beyond Personalised Gifts itself, the audience over-indexes on Wedding planning (14.79×), Gift wrapping (13.81×), Stay at Home (15.44×), and Marriage proposal (6.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personalised Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.