Bride and Groom Audience in Germany
Bride and Groom has an estimated audience of 3,482,024 people in Germany. 72.5% are female, 27.5% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cachorro, Progressive rock, Gil Ofarim, Artistic inspiration, Natural rubber.
The average Bride and Groom fan in Germany is 35.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cachorro, Progressive rock, Gil Ofarim, with strongest over-indexing on Cachorro (9.19× the country average). Demographically, the Bride and Groom audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bride and Groom fans
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 35.6 |
| Estimated audience size | 3,482,024 |
Audience persona
The typical Bride and Groom fan in Germany is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Cachorro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 746,535 | 1.33× |
| Nordrhein-Westfalen | 673,219 | 0.88× |
| Baden-Württemberg | 453,434 | 0.95× |
| Hessen | 369,558 | 1.39× |
| Niedersachsen | 249,322 | 0.74× |
| Berlin | 187,435 | 1.2× |
| Rheinland-Pfalz | 155,929 | 0.89× |
| Sachsen | 95,774 | 0.56× |
| Schleswig-Holstein | 86,413 | 0.69× |
| Hamburg | 82,710 | 1.05× |
| Thüringen | 69,101 | 0.78× |
| Brandenburg | 68,125 | 0.63× |
| Sachsen-Anhalt | 67,111 | 0.74× |
| Mecklenburg-Vorpommern | 61,835 | 0.93× |
| Saarland | 58,676 | 1.37× |
| Bremen | 54,839 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorro | 9.19× | Pets & Animals |
| Progressive rock | 2.64× | Music & Radio |
| Gil Ofarim | 2.07× | Music & Radio |
| Artistic inspiration | 1.74× | Arts & Culture |
| Natural rubber | 2.93× | Cars & Mobility |
| Product design | 1.71× | Business & Career |
| Information sensitivity | 4.24× | Technology & Electronics |
| Commercial mortgage | 1.62× | Business & Career |
| Jaguar F-Pace | 4.69× | Cars & Mobility |
| Ipekyol | 2.89× | Shopping |
| MS Mode | 4.55× | Fashion & Accessoires |
| Ireen Sheer | 1.73× | Music & Radio |
| Bank account | 1.71× | Business & Career |
| Homesteading | 3.51× | Home & Garden |
| Anton Hofreiter | 2.75× | Politics & Society |
| McGregor, Iowa | 4.06× | Shopping |
| Janitor | 2.93× | Home & Garden |
| Japanese domestic market | 2.1× | Politics & Society |
| Paul Dano | 2.1× | Movies & TV |
| Huck (magazine) | 4.16× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.72 |
| Design Affinity | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.6 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.1% |
| United States | 12.6% |
| India | 11.2% |
See Bride and Groom audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bride and Groom have in Germany?
Bride and Groom has an estimated audience of 3,482,024 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bride and Groom fans?
72.5% of Bride and Groom fans are female, 27.5% are male, with an average age of 35.6 years.
Which brands do Bride and Groom fans like most?
Bride and Groom fans show strongest brand affinity for Cachorro (9.19×), Progressive rock (2.64×), and Gil Ofarim (2.07×) over the country average.
Where do Bride and Groom fans live in Germany?
Bride and Groom fans in Germany are most concentrated in Bayern (reach 746,535), Nordrhein-Westfalen (reach 673,219), and Baden-Württemberg (reach 453,434). These three regions account for the largest share of the active audience.
What other brands do Bride and Groom fans also like?
Beyond Bride and Groom itself, the audience over-indexes on Progressive rock (2.64×), Gil Ofarim (2.07×), Artistic inspiration (1.74×), and Natural rubber (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bride and Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.