Designer clothing Audience in Germany
Designer clothing has an estimated audience of 5,000,515 people in Germany. 67.9% are female, 32.1% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: COS, WE Fashion, Hermès, Arts and music, Gina Tricot.
The average Designer clothing fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include COS, WE Fashion, Hermès, with strongest over-indexing on COS (6.16× the country average). Demographically, the Designer clothing audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Designer clothing fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 35.9 |
| Estimated audience size | 5,000,515 |
Audience persona
The typical Designer clothing fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for COS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 975,103 | 0.89× |
| Bayern | 794,982 | 0.99× |
| Baden-Württemberg | 496,233 | 0.73× |
| Hessen | 435,086 | 1.14× |
| Niedersachsen | 363,283 | 0.75× |
| Berlin | 356,675 | 1.6× |
| Rheinland-Pfalz | 198,245 | 0.79× |
| Hamburg | 150,590 | 1.33× |
| Schleswig-Holstein | 147,643 | 0.82× |
| Sachsen | 135,001 | 0.55× |
| Thüringen | 97,403 | 0.76× |
| Brandenburg | 96,027 | 0.62× |
| Sachsen-Anhalt | 94,597 | 0.73× |
| Bremen | 88,895 | 2.08× |
| Mecklenburg-Vorpommern | 83,199 | 0.87× |
| Saarland | 82,708 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| COS | 6.16× | Shopping |
| WE Fashion | 10.3× | Fashion & Accessoires |
| Hermès | 3.21× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Gina Tricot | 6.76× | Fashion & Accessoires |
| C&A | 3.33× | Shopping |
| Oysho | 6.71× | Fashion & Accessoires |
| Bershka | 4.89× | Shopping |
| Breuninger | 3.16× | Fashion & Accessoires |
| Max Mara | 6.25× | Fashion & Accessoires |
| Party dress | 4.68× | Fashion & Accessoires |
| Danish design | 3.77× | Home & Garden |
| Mytheresa.com | 8.17× | Shopping |
| Stradivarius | 4.84× | Shopping |
| H&M | 2.09× | Shopping |
| Undergarment | 2.81× | Fashion & Accessoires |
| Toddler | 2.77× | Kids & Family |
| Zara | 2.94× | Shopping |
| Wedding invitation | 5.15× | Home & Garden |
| Louis Vuitton | 3.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.39 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.48 |
| Quality Awareness | PREMIUM | 1.44 |
| Individualism | JOY | 1.37 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 10.0% |
| China | 7.4% |
See Designer clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Designer clothing have in Germany?
Designer clothing has an estimated audience of 5,000,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Designer clothing fans?
67.9% of Designer clothing fans are female, 32.1% are male, with an average age of 35.9 years.
Which brands do Designer clothing fans like most?
Designer clothing fans show strongest brand affinity for COS (6.16×), WE Fashion (10.3×), and Hermès (3.21×) over the country average.
Where do Designer clothing fans live in Germany?
Designer clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 975,103), Bayern (reach 794,982), and Baden-Württemberg (reach 496,233). These three regions account for the largest share of the active audience.
What other brands do Designer clothing fans also like?
Beyond Designer clothing itself, the audience over-indexes on WE Fashion (10.3×), Hermès (3.21×), Arts and music (1.74×), and Gina Tricot (6.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Designer clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.