Rascasse Audience Intelligence

Max Mara Target Market in Germany

A data profile of the people who buy, follow and care about Max Mara in Germany — modelled from more than twelve digital signal sources. Max Mara has an estimated audience of 2,112,967 people in Germany.

#6among Mainstream fashion in Germany#386among Brand in Germany#175in Fashion & Accessoires

The average Max Mara fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Stradivarius, COS, with strongest over-indexing on Gina Tricot (23.64× the country average).

Demographically, the Max Mara audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Max Mara fan in Germany is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Mara profile in Germany.

Audience size
2.1M
in Germany
Gender
70.6%♀
29.4% male
Age
35.0
average years
Country rank
#3168
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Max Mara

70.6% are female, 29.4% are male, average age 35.0.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Max Mara audience in Germany
MetricValue
Female70.6%
Male29.4%
Average age35.0
Estimated audience size2,112,967
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Max Mara audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Max Mara audience comes from Germany.

Worldwide audience distribution share by country for Max Mara
CountryShare
Italy21.5%
Japan12.6%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Mara audience in Germany is strongest.

Fig. 05

Top regions by affinity

Max Mara customers by region in Germany
#RegionReachAffinity×
01Berlin~200K1.94×
02Hamburg~90K1.83×
03Hessen~300K1.70×
04Bayern~500K1.51×
05Nordrhein-Westfalen~500K1.17×
06Baden-Württemberg~300K1.09×
07Rheinland-Pfalz~90K0.85×
08Schleswig-Holstein~60K0.82×
09Bremen~10K0.80×
10Brandenburg~50K0.79×
11Niedersachsen~100K0.68×
12Saarland~20K0.68×
13Mecklenburg-Vorpommern~30K0.63×
14Sachsen~60K0.61×
15Thüringen~30K0.58×
16Sachsen-Anhalt~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Max Mara, Germany
0.50×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Mara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Mara audience
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires23.64×
02WE FashionFashion & Accessoires23.39×
03MARC CAINFashion & Accessoires23.35×
04EscadaFashion & Accessoires22.66×
05G-StarFashion & Accessoires20.75×
06Steve MaddenFashion & Accessoires16.62×
07StradivariusShopping16.41×
08Ted BakerFashion & Accessoires16.14×
09OyshoFashion & Accessoires15.54×
10Massimo DuttiShopping13.92×
11COSShopping13.63×
12Tom TailorFashion & Accessoires11.47×
13S.OliverFashion & Accessoires10.66×
14BershkaShopping9.82×
15LacosteFashion & Accessoires9.43×
16Robert RedfordMovies & TV6.84×
17Street OneFashion & Accessoires6.74×
18C&AShopping5.95×
19PrimarkShopping4.98×
20HermèsFashion & Accessoires4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Mara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Mara audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.21×
CreativityOPEN1.99×
Quality AwarenessPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Mara audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Risk AppetiteTHRILL0.51×
Need for SecurityCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Max Mara's target market in Germany?

Max Mara's target market in Germany covers an estimated 2,112,967 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Max Mara customers?

70.6% of the Max Mara audience are female, 29.4% are male, with an average age of 35.0 years.

03

Which brands do Max Mara fans like most?

Max Mara fans show strongest brand affinity for Gina Tricot (23.64×), Stradivarius (16.41×), and COS (13.63×) over the country average.

04

Where do Max Mara fans live in Germany?

Max Mara fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Max Mara fans also like?

Beyond Max Mara itself, the audience over-indexes on Stradivarius (16.41×), COS (13.63×), WE Fashion (23.39×), and Oysho (15.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Max Mara audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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