Max Mara Audience in Germany
Max Mara has an estimated audience of 2,118,038 people in Germany. 70.6% are female, 29.4% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, Stradivarius, COS, WE Fashion, Oysho.
The average Max Mara fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, Stradivarius, COS, with strongest over-indexing on Gina Tricot (23.64× the country average). Demographically, the Max Mara audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Max Mara fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 35.0 |
| Estimated audience size | 2,118,038 |
Audience persona
The typical Max Mara fan in Germany is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 543,945 | 1.17× |
| Bayern | 530,319 | 1.56× |
| Baden-Württemberg | 323,545 | 1.12× |
| Hessen | 274,960 | 1.7× |
| Berlin | 190,079 | 2.01× |
| Niedersachsen | 141,235 | 0.69× |
| Rheinland-Pfalz | 90,899 | 0.86× |
| Hamburg | 85,216 | 1.78× |
| Schleswig-Holstein | 61,374 | 0.81× |
| Sachsen | 61,279 | 0.59× |
| Brandenburg | 51,411 | 0.78× |
| Thüringen | 28,684 | 0.53× |
| Sachsen-Anhalt | 25,029 | 0.46× |
| Mecklenburg-Vorpommern | 23,338 | 0.58× |
| Saarland | 16,103 | 0.62× |
| Bremen | 13,613 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 23.64× | Fashion & Accessoires |
| Stradivarius | 16.41× | Shopping |
| COS | 13.63× | Shopping |
| WE Fashion | 23.39× | Fashion & Accessoires |
| Oysho | 15.54× | Fashion & Accessoires |
| MARC CAIN | 23.35× | Fashion & Accessoires |
| S.Oliver | 10.66× | Fashion & Accessoires |
| Massimo Dutti | 13.92× | Shopping |
| Bershka | 9.82× | Shopping |
| Tom Tailor | 11.47× | Fashion & Accessoires |
| C&A | 5.95× | Shopping |
| Escada | 22.66× | Fashion & Accessoires |
| Ted Baker | 16.14× | Fashion & Accessoires |
| Lacoste | 9.43× | Fashion & Accessoires |
| Primark | 4.98× | Shopping |
| Steve Madden | 16.62× | Fashion & Accessoires |
| G-Star | 20.75× | Fashion & Accessoires |
| Hermès | 4.34× | Fashion & Accessoires |
| Street One | 6.74× | Fashion & Accessoires |
| Tory Burch | 13.07× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.31 |
| Creativity | OPEN | 2.17 |
| Quality Awareness | PREMIUM | 1.87 |
| Luxury Orientation | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.66 |
| Individualism | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.5% |
| Japan | 12.6% |
| United States | 11.3% |
See Max Mara audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Max Mara have in Germany?
Max Mara has an estimated audience of 2,118,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Max Mara fans?
70.6% of Max Mara fans are female, 29.4% are male, with an average age of 35.0 years.
Which brands do Max Mara fans like most?
Max Mara fans show strongest brand affinity for Gina Tricot (23.64×), Stradivarius (16.41×), and COS (13.63×) over the country average.
Where do Max Mara fans live in Germany?
Max Mara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 543,945), Bayern (reach 530,319), and Baden-Württemberg (reach 323,545). These three regions account for the largest share of the active audience.
What other brands do Max Mara fans also like?
Beyond Max Mara itself, the audience over-indexes on Stradivarius (16.41×), COS (13.63×), WE Fashion (23.39×), and Oysho (15.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Max Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.