Oysho Audience in Germany
Oysho has an estimated audience of 2,135,322 people in Germany. 75.7% are female, 24.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, WE Fashion, COS, Stradivarius, Max Mara.
The average Oysho fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, WE Fashion, COS, with strongest over-indexing on Gina Tricot (20.77× the country average). Demographically, the Oysho audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Oysho fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 36.9 |
| Estimated audience size | 2,135,322 |
Audience persona
The typical Oysho fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 531,322 | 1.14× |
| Bayern | 517,457 | 1.51× |
| Baden-Württemberg | 349,808 | 1.2× |
| Hessen | 258,660 | 1.59× |
| Berlin | 210,815 | 2.21× |
| Niedersachsen | 141,703 | 0.68× |
| Hamburg | 90,824 | 1.88× |
| Rheinland-Pfalz | 85,775 | 0.8× |
| Sachsen | 72,601 | 0.69× |
| Schleswig-Holstein | 55,565 | 0.72× |
| Brandenburg | 44,419 | 0.67× |
| Thüringen | 25,512 | 0.47× |
| Sachsen-Anhalt | 24,180 | 0.44× |
| Mecklenburg-Vorpommern | 19,355 | 0.47× |
| Bremen | 17,226 | 0.94× |
| Saarland | 15,131 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 20.77× | Fashion & Accessoires |
| WE Fashion | 21.45× | Fashion & Accessoires |
| COS | 11.35× | Shopping |
| Stradivarius | 12.36× | Shopping |
| Max Mara | 14.58× | Fashion & Accessoires |
| Bershka | 10.57× | Shopping |
| Undergarment | 6.84× | Fashion & Accessoires |
| Massimo Dutti | 13.2× | Shopping |
| C&A | 6.15× | Shopping |
| MARC CAIN | 18.67× | Fashion & Accessoires |
| Lindex | 19.29× | Fashion & Accessoires |
| Zara | 5.47× | Shopping |
| Mango | 7.59× | Shopping |
| Designer clothing | 6.69× | Fashion & Accessoires |
| Calvin Klein | 7.63× | Fashion & Accessoires |
| Panties | 7.39× | Fashion & Accessoires |
| Lala Berlin | 20.42× | Fashion & Accessoires |
| S.Oliver | 6.93× | Fashion & Accessoires |
| Intimissimi | 7.06× | Fashion & Accessoires |
| Tommy Hilfiger | 5.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.22 |
| Creativity | OPEN | 2.22 |
| Design Affinity | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.63 |
| Quality Awareness | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 20.3% |
| Italy | 9.9% |
| Germany | 7.4% |
See Oysho audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- triumph (928,268)
- Schiesser (869,819)
- Victoria's Secret (789,054)
Frequently asked questions
How many fans does Oysho have in Germany?
Oysho has an estimated audience of 2,135,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oysho fans?
75.7% of Oysho fans are female, 24.3% are male, with an average age of 36.9 years.
Which brands do Oysho fans like most?
Oysho fans show strongest brand affinity for Gina Tricot (20.77×), WE Fashion (21.45×), and COS (11.35×) over the country average.
Where do Oysho fans live in Germany?
Oysho fans in Germany are most concentrated in Nordrhein-Westfalen (reach 531,322), Bayern (reach 517,457), and Baden-Württemberg (reach 349,808). These three regions account for the largest share of the active audience.
What other brands do Oysho fans also like?
Beyond Oysho itself, the audience over-indexes on WE Fashion (21.45×), COS (11.35×), Stradivarius (12.36×), and Max Mara (14.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.