Rascasse Audience Intelligence

Oysho Target Market in United States

A data profile of the people who buy, follow and care about Oysho in United States — modelled from more than twelve digital signal sources. Oysho has an estimated audience of 949,958 people in United States.

#9among Lingerie in United States#2512among Brand in United States#993in Fashion & Accessoires

The average Oysho fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Hailee Steinfeld, Hayley Kiyoko, Missha, with strongest over-indexing on Hailee Steinfeld (40.7× the country average).

Demographically, the Oysho audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oysho fan in United States is more female, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for Hailee Steinfeld.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oysho profile in United States.

Audience size
950K
in United States
Gender
71.1%♀
28.9% male
Age
33.2
average years
Country rank
#24497
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oysho

71.1% are female, 28.9% are male, average age 33.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Oysho audience in United States
MetricValue
Female71.1%
Male28.9%
Average age33.2
Estimated audience size949,958
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Oysho audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Oysho audience comes from United States.

Worldwide audience distribution share by country for Oysho
CountryShare
Spain19.7%
Italy9.7%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oysho audience in United States is strongest.

Fig. 05

Top regions by affinity

Oysho customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.44×
02New York~100K2.55×
03California~200K2.06×
04Florida~100K2.00×
05Massachusetts~30K1.75×
06New Jersey~40K1.72×
07Texas~100K1.55×
08Illinois~50K1.55×
09Arizona~30K1.47×
10Virginia~30K1.33×
11Washington~20K1.30×
12Colorado~20K1.29×
13Nevada~10K1.24×
14Connecticut~10K1.13×
15Hawaii~4K1.04×
16Oregon~10K1.00×
17Georgia~30K0.99×
18Rhode Island~3K0.99×
19Utah~8K0.98×
20Vermont~2K0.98×
21Maryland~20K0.94×
22Maine~3K0.91×
23Alaska~2K0.91×
24Delaware~2K0.89×
25New Hampshire~3K0.87×
26Pennsylvania~30K0.86×
27New Mexico~4K0.86×
28North Dakota~2K0.85×
29South Dakota~2K0.84×
30Michigan~20K0.83×
31Montana~2K0.83×
32North Carolina~20K0.82×
33Idaho~4K0.82×
34Minnesota~10K0.80×
35Louisiana~9K0.77×
36Kansas~6K0.77×
37West Virginia~3K0.77×
38Tennessee~10K0.76×
39South Carolina~10K0.75×
40Nebraska~4K0.74×
41Arkansas~6K0.73×
42Wisconsin~10K0.72×
43Oklahoma~8K0.72×
44Iowa~6K0.71×
45Mississippi~6K0.71×
46Indiana~10K0.68×
47Ohio~20K0.67×
48Missouri~10K0.65×
49Alabama~9K0.65×
50Kentucky~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Oysho, United States
0.65×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oysho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oysho audience
#·InterestCategoryAffinity×
01MisshaBeauty & Wellness164.05×
02Hayley KiyokoMovies & TV119.23×
03Jake Wesley RogersMusic & Radio103.28×
04StradivariusShopping72.56×
05Cole SprouseMovies & TV62.02×
06King PrincessMusic & Radio60.19×
07Kevin JonasMusic & Radio48.98×
08Louis TomlinsonMusic & Radio43.07×
09Hailee SteinfeldMovies & TV40.70×
10Bijou (jewellery)Fashion & Accessoires37.45×
11Kill BillMovies & TV20.22×
12Prefabricated homeHome & Garden16.42×
13Adriana LimaFashion & Accessoires15.89×
14Dua LipaMusic & Radio15.88×
15LongHorn SteakhouseFood & Beverages13.14×
16Gay LovePolitics & Society12.90×
17Tate McRaeMusic & Radio11.84×
18Staples Inc.Business & Career9.96×
19TikTokInternet & Social Media6.38×
20SupermanMovies & TV3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oysho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oysho audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.64×
Luxury OrientationPREMIUM2.43×
MindfulnessBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oysho audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
PatriotismCONSERVATISM0.49×
Convenience OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oysho's target market in United States?

Oysho's target market in United States covers an estimated 949,958 people, concentrated in California and New York.

02

What is the gender split and age of Oysho customers?

71.1% of the Oysho audience are female, 28.9% are male, with an average age of 33.2 years.

03

Which brands do Oysho fans like most?

Oysho fans show strongest brand affinity for Hailee Steinfeld (40.7×), Hayley Kiyoko (119.23×), and Missha (164.05×) over the country average.

04

Where do Oysho fans live in United States?

Oysho fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oysho fans also like?

Beyond Oysho itself, the audience over-indexes on Hayley Kiyoko (119.23×), Missha (164.05×), Cole Sprouse (62.02×), and Stradivarius (72.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oysho audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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