Oysho Audience in United States

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Oysho has an estimated audience of 950,936 people in United States. 71.1% are female, 28.9% are male, average age 33.2. Top regions: California, New York, Texas. Top brand affinities: Hailee Steinfeld, Hayley Kiyoko, Missha, Cole Sprouse, Stradivarius.

The average Oysho fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hailee Steinfeld, Hayley Kiyoko, Missha, with strongest over-indexing on Hailee Steinfeld (40.7× the country average). Demographically, the Oysho audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Oysho fans

Demographic split for Oysho audience in United States
MetricValue
Female71.1%
Male28.9%
Average age33.2
Estimated audience size950,936

Audience persona

The typical Oysho fan in United States is more female, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for Hailee Steinfeld.

Top regions in United States

Top regions ranked by reach for Oysho in United States
RegionReachAffinity
California230,3992.2×
New York142,4092.68×
Texas134,3641.64×
Florida130,4802.03×
Illinois51,4501.62×
New Jersey41,2661.71×
Massachusetts35,7371.91×
Virginia33,5691.45×
Georgia29,2191×
Arizona28,4521.47×
Washington27,7211.45×
Pennsylvania27,3320.85×
North Carolina22,7940.8×
Colorado20,6691.38×
Michigan19,4700.78×
Ohio17,2140.59×
Maryland14,5730.89×
Washington, District of Columbia12,5704.4×
Nevada12,4561.35×
Tennessee12,1970.64×
Oregon11,1921.03×
Minnesota10,9470.8×
Connecticut10,8051.13×
Indiana9,7520.56×
South Carolina9,3450.65×
Wisconsin8,8430.62×
Utah8,1950.96×
Missouri7,8790.51×
Louisiana7,2850.59×
Oklahoma6,3210.6×
Alabama5,8460.44×
Kentucky5,1940.44×
Kansas4,3630.58×
Hawaii4,3211.06×
Arkansas3,9530.5×
Iowa3,5790.46×
New Mexico3,1830.67×
Rhode Island2,8770.95×
New Hampshire2,8350.76×
Mississippi2,8250.36×
Idaho2,6930.56×
Maine2,6890.79×
Nebraska2,1170.44×
Delaware1,9110.73×
Vermont1,7341.04×
West Virginia1,6330.37×
Montana1,3700.52×
Alaska1,2800.63×
Wyoming8960.64×
North Dakota8290.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oysho audience
BrandAffinityCategory
Hailee Steinfeld40.7×Movies & TV
Hayley Kiyoko119.23×Movies & TV
Missha164.05×Beauty & Wellness
Cole Sprouse62.02×Movies & TV
Stradivarius72.56×Shopping
TikTok6.38×Internet & Social Media
Kevin Jonas48.98×Music & Radio
LongHorn Steakhouse13.14×Food & Beverages
Staples Inc.9.96×Business & Career
Louis Tomlinson43.07×Music & Radio
Jake Wesley Rogers103.28×Music & Radio
King Princess60.19×Music & Radio
Dua Lipa15.88×Music & Radio
Tate McRae11.84×Music & Radio
Bijou (jewellery)37.45×Fashion & Accessoires
Gay Love12.9×Politics & Society
Euphoria3.52×Movies & TV
Prefabricated home16.42×Home & Garden
Kill Bill20.22×Movies & TV
Jessie Murph10.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oysho audience
TraitClusterScore
Design AffinityPREMIUM3.29
SustainabilityBALANCE2.93
Luxury OrientationPREMIUM2.79
LGBTQ+ IdentityOPEN2.38
Sports ActivityPOWER2.18
Pet OwnershipJOY2.05

Worldwide distribution

Worldwide audience distribution share by country for Oysho
CountryShare
Spain20.3%
Italy9.9%
Germany7.4%

See Oysho audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Oysho have in United States?

Oysho has an estimated audience of 950,936 people in United States, concentrated in California and New York.

What is the gender split and age of Oysho fans?

71.1% of Oysho fans are female, 28.9% are male, with an average age of 33.2 years.

Which brands do Oysho fans like most?

Oysho fans show strongest brand affinity for Hailee Steinfeld (40.7×), Hayley Kiyoko (119.23×), and Missha (164.05×) over the country average.

Where do Oysho fans live in United States?

Oysho fans in United States are most concentrated in California (reach 230,399), New York (reach 142,409), and Texas (reach 134,364). These three regions account for the largest share of the active audience.

What other brands do Oysho fans also like?

Beyond Oysho itself, the audience over-indexes on Hayley Kiyoko (119.23×), Missha (164.05×), Cole Sprouse (62.02×), and Stradivarius (72.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.