A data profile of the people who buy, follow and care about Max Mara in Italy — modelled from more than twelve digital signal sources. Max Mara has an estimated audience of 5,644,294 people in Italy.
The average Max Mara fan in Italy is 39.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include TEZENIS, Zadar, Pinko (fashion), with strongest over-indexing on TEZENIS (4.73× the country average).
Demographically, the Max Mara audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Max Mara fan in Italy is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for TEZENIS.
The key figures that characterise the Max Mara profile in Italy.
73.2% are female, 26.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 39.8 |
| Estimated audience size | 5,644,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Max Mara audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 21.5% |
| Japan | 12.6% |
| United States | 11.3% |
Where the Max Mara audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~800K | 1.68× | |
| 02 | Lombardy | ~1.5M | 1.34× | |
| 03 | Tuscany | ~500K | 1.25× | |
| 04 | Lazio | ~800K | 1.18× | |
| 05 | Sicilia | ~600K | 1.17× | |
| 06 | Veneto | ~500K | 1.17× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 1.10× | |
| 08 | Puglia | ~400K | 1.09× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.08× | |
| 10 | Campania | ~700K | 1.03× | |
| 11 | Liguria | ~200K | 1.00× | |
| 12 | Abruzzo | ~100K | 0.98× | |
| 13 | Marche | ~100K | 0.95× | |
| 14 | Basilicata | ~50K | 0.94× | |
| 15 | Umbria | ~80K | 0.85× | |
| 16 | Piedmont | ~300K | 0.81× | |
| 17 | Sardinia | ~100K | 0.78× | |
| 18 | Calabria | ~100K | 0.76× | |
| 19 | Molise | ~20K | 0.61× | |
| 20 | Aosta Valley | ~9K | 0.60× |
The strongest cross-interests of the Max Mara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinko (fashion) | Fashion & Accessoires | 7.57× | ||
| 02 | Supper | Food & Beverages | 6.83× | ||
| 03 | Luisa Via Roma | Fashion & Accessoires | 6.38× | ||
| 04 | ELISABETTA FRANCHI | Fashion & Accessoires | 6.32× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 5.87× | ||
| 06 | Bridal registry | Kids & Family | 5.41× | ||
| 07 | Beach Party | Travel & Leisure | 5.31× | ||
| 08 | Maisons du Monde | Home & Garden | 5.29× | ||
| 09 | Yamamay | Fashion & Accessoires | 5.20× | ||
| 10 | COS | Shopping | 5.09× | ||
| 11 | Pattern (sewing) | Home & Garden | 4.97× | ||
| 12 | Holiday village | Travel & Leisure | 4.87× | ||
| 13 | Padre Pío | Politics & Society | 4.81× | ||
| 14 | TEZENIS | Fashion & Accessoires | 4.73× | ||
| 15 | Calzedonia | Fashion & Accessoires | 4.41× | ||
| 16 | idealista.it | News | 3.87× | ||
| 17 | Zadar | Travel & Leisure | 3.65× | ||
| 18 | Immobiliare.it | Home & Garden | 2.66× | ||
| 19 | Lidl | Shopping | 1.96× | ||
| 20 | Made in Italy | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 0.96× | |
| Creativity | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Need for Security | CONSERVATISM | 0.37× | |
| Risk Appetite | THRILL | 0.41× |
Max Mara's target market in Italy covers an estimated 5,644,294 people, concentrated in Lombardy and Lazio.
73.2% of the Max Mara audience are female, 26.8% are male, with an average age of 39.8 years.
Max Mara fans show strongest brand affinity for TEZENIS (4.73×), Zadar (3.65×), and Pinko (fashion) (7.57×) over the country average.
Max Mara fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Emilia-Romagna (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Max Mara itself, the audience over-indexes on Zadar (3.65×), Pinko (fashion) (7.57×), Beach Party (5.31×), and Maisons du Monde (5.29×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Max Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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