Immobiliare.it Audience in Italy
Immobiliare.it has an estimated audience of 9,971,029 people in Italy. 61.6% are female, 38.4% are male, average age 39.7. Top regions: Lombardy, Lazio, Piedmont. Top brand affinities: Casa.it, idealista.it, Subito.it, AutoScout24, Real property.
The average Immobiliare.it fan in Italy is 39.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Piedmont. Top brand affinities include Casa.it, idealista.it, Subito.it, with strongest over-indexing on Casa.it (3.46× the country average). Demographically, the Immobiliare.it audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Audience demographics of Immobiliare.it
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.7 |
| Estimated audience size | 9,971,029 |
Audience persona
The typical Immobiliare.it fan in Italy is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Casa.it.
Immobiliare.it fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3.5M | 1.88× |
| Lazio | ~1.5M | 1.32× |
| Piedmont | ~1.5M | 1.91× |
| Veneto | ~1M | 1.44× |
| Emilia-Romagna | ~1M | 1.39× |
| Campania | ~1M | 0.93× |
| Tuscany | ~800K | 1.25× |
| Sicilia | ~600K | 0.66× |
| Puglia | ~500K | 0.74× |
| Liguria | ~400K | 1.4× |
| Friuli-Venezia Giulia | ~200K | 1.27× |
| Marche | ~200K | 0.9× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.95× |
| Abruzzo | ~200K | 0.77× |
| Sardinia | ~100K | 0.49× |
| Umbria | ~100K | 0.82× |
| Calabria | ~100K | 0.43× |
| Basilicata | ~40K | 0.44× |
| Molise | ~20K | 0.48× |
| Aosta Valley | ~20K | 0.77× |
Top brand affinities of Immobiliare.it fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casa.it | 3.46× | Home & Garden |
| idealista.it | 3.69× | News |
| Subito.it | 2.12× | Shopping |
| AutoScout24 | 1.76× | Cars & Mobility |
| Real property | 1.68× | Home & Garden |
| Slovenia | 1.84× | Travel & Leisure |
| Internal Revenue Service | 1.56× | Business & Career |
| Austria | 1.55× | Travel & Leisure |
| For sale by owner | 3.63× | Home & Garden |
| Laborer | 2.22× | Business & Career |
| Real estate broker | 2.02× | Home & Garden |
| Tecnocasa | 2.22× | Home & Garden |
| Commercial vehicle | 1.68× | Cars & Mobility |
| Common law | 1.64× | Politics & Society |
| Mortgage loans | 1.58× | Business & Career |
| Wood flooring | 1.72× | Home & Garden |
| Property finder | 2.03× | Home & Garden |
| Holiday cottage | 1.74× | Travel & Leisure |
| Property law | 1.77× | Home & Garden |
| Real estate appraisal | 5.1× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.51 |
| Quality Awareness | PREMIUM | 1.45 |
| Design Affinity | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Individualism | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 92.1% |
| Switzerland | 3.2% |
| Spain | 0.6% |
See Immobiliare.it audiences in other countries
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Frequently asked questions
How many fans does Immobiliare.it have in Italy?
Immobiliare.it has an estimated audience of 9,971,029 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Immobiliare.it fans?
61.6% of Immobiliare.it fans are female, 38.4% are male, with an average age of 39.7 years.
Which brands do Immobiliare.it fans like most?
Immobiliare.it fans show strongest brand affinity for Casa.it (3.46×), idealista.it (3.69×), and Subito.it (2.12×) over the country average.
Where do Immobiliare.it fans live in Italy?
Immobiliare.it fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~1.5M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Immobiliare.it fans also like?
Beyond Immobiliare.it itself, the audience over-indexes on idealista.it (3.69×), Subito.it (2.12×), AutoScout24 (1.76×), and Real property (1.68×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Immobiliare.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.