A data profile of the people who buy, follow and care about Immobiliare.it in Italy — modelled from more than twelve digital signal sources. Immobiliare.it has an estimated audience of 10,138,389 people in Italy.
The average Immobiliare.it fan in Italy is 39.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Piedmont.
Top brand affinities include Casa.it, idealista.it, Subito.it, with strongest over-indexing on Casa.it (3.46× the country average).
Demographically, the Immobiliare.it audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Immobiliare.it fan in Italy is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Casa.it.
The key figures that characterise the Immobiliare.it profile in Italy.
61.6% are female, 38.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.7 |
| Estimated audience size | 10,138,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Immobiliare.it audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 92.3% |
| Switzerland | 3.2% |
| Spain | 0.6% |
Where the Immobiliare.it audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~1.5M | 1.91× | |
| 02 | Lombardy | ~3.5M | 1.88× | |
| 03 | Veneto | ~1M | 1.44× | |
| 04 | Liguria | ~400K | 1.40× | |
| 05 | Emilia-Romagna | ~1M | 1.39× | |
| 06 | Lazio | ~1.5M | 1.32× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.27× | |
| 08 | Tuscany | ~800K | 1.25× | |
| 09 | Trentino-Alto Adige/Südtirol | ~200K | 0.95× | |
| 10 | Campania | ~1M | 0.93× | |
| 11 | Marche | ~200K | 0.90× | |
| 12 | Umbria | ~100K | 0.82× | |
| 13 | Abruzzo | ~200K | 0.77× | |
| 14 | Aosta Valley | ~20K | 0.77× | |
| 15 | Puglia | ~500K | 0.74× | |
| 16 | Sicilia | ~600K | 0.66× | |
| 17 | Sardinia | ~100K | 0.49× | |
| 18 | Molise | ~20K | 0.48× | |
| 19 | Basilicata | ~40K | 0.44× | |
| 20 | Calabria | ~100K | 0.43× |
The strongest cross-interests of the Immobiliare.it audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate appraisal | Business & Career | 5.10× | ||
| 02 | idealista.it | News | 3.69× | ||
| 03 | For sale by owner | Home & Garden | 3.63× | ||
| 04 | Casa.it | Home & Garden | 3.46× | ||
| 05 | Laborer | Business & Career | 2.22× | ||
| 06 | Tecnocasa | Home & Garden | 2.22× | ||
| 07 | Subito.it | Shopping | 2.12× | ||
| 08 | Property finder | Home & Garden | 2.03× | ||
| 09 | Real estate broker | Home & Garden | 2.02× | ||
| 10 | Slovenia | Travel & Leisure | 1.84× | ||
| 11 | Property law | Home & Garden | 1.77× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.76× | ||
| 13 | Holiday cottage | Travel & Leisure | 1.74× | ||
| 14 | Wood flooring | Home & Garden | 1.72× | ||
| 15 | Real property | Home & Garden | 1.68× | ||
| 16 | Commercial vehicle | Cars & Mobility | 1.68× | ||
| 17 | Common law | Politics & Society | 1.64× | ||
| 18 | Mortgage loans | Business & Career | 1.58× | ||
| 19 | Internal Revenue Service | Business & Career | 1.56× | ||
| 20 | Austria | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.51× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.77× | |
| Social Media Usage | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Immobiliare.it has an estimated audience of 10,138,389 people in Italy, concentrated in Lombardy and Lazio.
61.6% of Immobiliare.it fans are female, 38.4% are male, with an average age of 39.7 years.
Immobiliare.it fans show strongest brand affinity for Casa.it (3.46×), idealista.it (3.69×), and Subito.it (2.12×) over the country average.
Immobiliare.it fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~1.5M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Immobiliare.it itself, the audience over-indexes on idealista.it (3.69×), Subito.it (2.12×), AutoScout24 (1.76×), and Real property (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Immobiliare.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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