A data profile of the people who buy, follow and care about Laborer in Italy — modelled from more than twelve digital signal sources. Laborer has an estimated audience of 3,902,422 people in Italy.
Laborer has an estimated audience of 3,902,422 people in Italy. 50.7% are female, 49.3% are male, average age 44.2. Top brand affinities: Plug-in hybrid, Air conditioning, Genetics, Car wash, EBay.
Top brand affinities include Plug-in hybrid, Air conditioning, Genetics, with strongest over-indexing on Plug-in hybrid (4.33× the country average).
Demographically, the Laborer audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical Laborer fan in Italy is balanced, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Laborer profile in Italy.
50.7% are female, 49.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.2 |
| Estimated audience size | 3,902,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Laborer audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 38.6% |
| United States | 13.5% |
| Brazil | 8.0% |
The strongest cross-interests of the Laborer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 4.75× | ||
| 02 | Travel insurance | Travel & Leisure | 4.71× | ||
| 03 | Sugar substitute | Food & Beverages | 4.64× | ||
| 04 | Air conditioning | Technology & Electronics | 4.34× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 4.33× | ||
| 06 | Mineral water | Food & Beverages | 4.15× | ||
| 07 | Consumer protection | Politics & Society | 4.15× | ||
| 08 | Microwave oven | Home & Garden | 4.05× | ||
| 09 | Globalization | Politics & Society | 4.03× | ||
| 10 | Direct selling | Fashion & Accessoires | 3.16× | ||
| 11 | HVAC | Home & Garden | 2.48× | ||
| 12 | Genetics | Kids & Family | 2.44× | ||
| 13 | Stand-up comedy | Movies & TV | 2.43× | ||
| 14 | Modern architecture | Arts & Culture | 2.11× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.93× | ||
| 16 | EBay | Shopping | 1.67× | ||
| 17 | Lidl | Shopping | 1.63× | ||
| 18 | Singer-songwriter | Music & Radio | 1.62× | ||
| 19 | Home Appliances | Home & Garden | 1.53× | ||
| 20 | South Tyrol | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.82× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.48× | |
| Mindfulness | BALANCE | 0.69× | |
| DIY Mentality | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Laborer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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