Laborer Audience in United States

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Laborer has an estimated audience of 1,366,085 people in United States. 27.3% are female, 72.7% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Life of Pi, Urban Outfitters, Alaska, Product design, Minnesota.

The average Laborer fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Life of Pi, Urban Outfitters, Alaska, with strongest over-indexing on Life of Pi (11.8× the country average). Demographically, the Laborer audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Laborer fans

Demographic split for Laborer audience in United States
MetricValue
Female27.3%
Male72.7%
Average age38.6
Estimated audience size1,366,085

Audience persona

The typical Laborer fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Laborer in United States
RegionReachAffinity
California163,1531.09×
Texas104,7430.89×
New York78,0091.02×
Florida72,2380.78×
Illinois54,8841.21×
Pennsylvania52,6641.14×
Ohio46,0451.09×
Michigan37,4161.05×
New Jersey35,7051.03×
Georgia34,3630.82×
North Carolina32,3380.79×
Washington30,3181.11×
Indiana29,8841.2×
Virginia27,9850.84×
Massachusetts26,8781×
Arizona26,2750.94×
Tennessee24,8220.91×
Missouri24,4551.11×
Wisconsin22,0191.07×
Maryland20,4990.87×
Minnesota19,2990.99×
Louisiana18,3311.04×
Oregon17,8491.14×
Alabama17,4880.92×
Colorado17,1000.79×
Kentucky16,8240.98×
Oklahoma15,0130.99×
Nevada13,1080.99×
South Carolina12,9920.63×
Connecticut12,6880.93×
Iowa12,0141.07×
Kansas11,2201.04×
Utah10,6460.87×
Mississippi9,9240.88×
Arkansas9,2720.82×
West Virginia7,7691.22×
New Mexico7,7091.13×
Idaho7,0431.03×
Hawaii6,9781.19×
Nebraska6,8381×
Maine5,3911.1×
Montana5,2221.38×
Alaska4,9331.69×
New Hampshire4,7720.89×
Rhode Island4,3831.01×
North Dakota3,0701.09×
Delaware3,0190.8×
Washington, District of Columbia2,9790.73×
Wyoming2,5711.27×
South Dakota2,5470.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laborer audience
BrandAffinityCategory
Life of Pi11.8×Movies & TV
Urban Outfitters2.19×Shopping
Alaska1.8×Travel & Leisure
Product design1.97×Business & Career
Minnesota1.67×Travel & Leisure
Arrietty13.86×Movies & TV
WESH4.32×Movies & TV
Eagan, Minnesota12.92×Shopping
Indigenous Australian art10.56×Arts & Culture
Omaha Storm Chasers13.86×Sports
ABC 7 Chicago2.95×Movies & TV
Racing1.76×Cars & Mobility
JDSU1.83×Business & Career
N1 road (South Africa)2.21×Travel & Leisure
Jaws2.87×Movies & TV
Historic site2.19×Arts & Culture
Fairy godmother3.76×Literature
Hipster4.67×Politics & Society
Wikia1.63×Internet & Social Media
Jesse Plemons1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laborer audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Career OrientationPOWER1.71
Need for SecurityCONSERVATISM1.69
Family OrientationCONSERVATISM1.67
DIY MentalityTHRILL1.53
Quality AwarenessPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Laborer
CountryShare
Italy38.6%
United States13.5%
Brazil8.0%

See Laborer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Laborer have in United States?

Laborer has an estimated audience of 1,366,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Laborer fans?

27.3% of Laborer fans are female, 72.7% are male, with an average age of 38.6 years.

Which brands do Laborer fans like most?

Laborer fans show strongest brand affinity for Life of Pi (11.8×), Urban Outfitters (2.19×), and Alaska (1.8×) over the country average.

Where do Laborer fans live in United States?

Laborer fans in United States are most concentrated in California (reach 163,153), Texas (reach 104,743), and New York (reach 78,009). These three regions account for the largest share of the active audience.

What other brands do Laborer fans also like?

Beyond Laborer itself, the audience over-indexes on Urban Outfitters (2.19×), Alaska (1.8×), Product design (1.97×), and Minnesota (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laborer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.