Rascasse Audience Intelligence

Buick Target Market in United States

A data profile of the people who buy, follow and care about Buick in United States — modelled from more than twelve digital signal sources. Buick has an estimated audience of 7,807,598 people in United States.

#26among Car manufacturer in United States#472among Brand in United States#178in Cars & Mobility

The average Buick fan in United States is 43.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Menards, Buick Envision, Hand tool, with strongest over-indexing on Menards (7.51× the country average).

Demographically, the Buick audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buick fan in United States is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Menards.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buick profile in United States.

Audience size
7.8M
in United States
Gender
33.9%♀
66.1% male
Age
43.9
average years
Country rank
#4542
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buick

33.9% are female, 66.1% are male, average age 43.9.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Buick audience in United States
MetricValue
Female33.9%
Male66.1%
Average age43.9
Estimated audience size7,807,598
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Buick audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Buick audience comes from United States.

Worldwide audience distribution share by country for Buick
CountryShare
United States64.6%
Canada8.8%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buick audience in United States is strongest.

Fig. 05

Top regions by affinity

Buick customers by region in United States
#RegionReachAffinity×
01Michigan~400K1.85×
02Louisiana~200K1.75×
03Missouri~200K1.37×
04Ohio~300K1.35×
05Illinois~300K1.33×
06Arkansas~90K1.33×
07Indiana~200K1.32×
08Texas~900K1.28×
09Iowa~80K1.28×
10Mississippi~80K1.24×
11Oklahoma~100K1.22×
12Florida~600K1.21×
13Wisconsin~100K1.20×
14Nebraska~40K1.12×
15Kansas~70K1.09×
16Pennsylvania~300K1.08×
17Delaware~20K1.08×
18Kentucky~100K1.07×
19North Dakota~20K1.07×
20South Carolina~100K1.05×
21Minnesota~100K1.05×
22New Jersey~200K1.04×
23Tennessee~200K1.04×
24Alabama~100K1.03×
25South Dakota~20K1.02×
26Georgia~200K0.99×
27Arizona~200K0.99×
28West Virginia~30K0.95×
29North Carolina~200K0.94×
30Connecticut~70K0.94×
31New York~400K0.93×
32New Mexico~40K0.90×
33Rhode Island~20K0.90×
34Maryland~100K0.86×
35New Hampshire~30K0.83×
36Virginia~200K0.82×
37Nevada~60K0.81×
38Massachusetts~100K0.78×
39Maine~20K0.78×
40Colorado~90K0.77×
41Washington, District of Columbia~20K0.76×
42Idaho~30K0.72×
43Utah~50K0.71×
44Vermont~10K0.71×
45California~600K0.70×
46Montana~10K0.69×
47Alaska~10K0.67×
48Washington~100K0.66×
49Oregon~60K0.65×
50Hawaii~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Buick, United States
0.57×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buick audience
#·InterestCategoryAffinity×
01Buick EnvisionCars & Mobility35.79×
02Family carCars & Mobility7.59×
03MenardsHome & Garden7.51×
04Planned maintenanceBusiness & Career6.50×
05Michigan LotteryGames6.47×
06Gateway PunditNews6.11×
07Kristi NoemPolitics & Society5.95×
08Hand toolHome & Garden5.52×
09Mortgage calculatorHome & Garden4.99×
10Fox huntingSports4.68×
11Thomas MassiePolitics & Society4.56×
12Concurrent Versions SystemTechnology & Electronics3.60×
13Used carCars & Mobility3.50×
14Freight transportCars & Mobility3.48×
15AutoZoneCars & Mobility3.24×
16TexasTravel & Leisure2.64×
17FriendshipKids & Family2.62×
18MoneyBusiness & Career2.35×
19U.S. stateTravel & Leisure2.30×
20TelevisionsTechnology & Electronics2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buick audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.33×
Family OrientationCONSERVATISM2.31×
PatriotismCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buick audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
ExtroversionTHRILL0.63×
Early Adopter MentalityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buick's target market in United States?

Buick's target market in United States covers an estimated 7,807,598 people, concentrated in Texas and Florida.

02

What is the gender split and age of Buick customers?

33.9% of the Buick audience are female, 66.1% are male, with an average age of 43.9 years.

03

Which brands do Buick fans like most?

Buick fans show strongest brand affinity for Menards (7.51×), Buick Envision (35.79×), and Hand tool (5.52×) over the country average.

04

Where do Buick fans live in United States?

Buick fans in United States are most concentrated in Texas (reach ~900K), Florida (reach ~600K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Buick fans also like?

Beyond Buick itself, the audience over-indexes on Buick Envision (35.79×), Hand tool (5.52×), Planned maintenance (6.5×), and Kristi Noem (5.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Buick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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