Buick Audience in United States

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Buick has an estimated audience of 7,852,764 people in United States. 33.9% are female, 66.1% are male, average age 43.9. Top regions: Texas, Florida, California. Top brand affinities: Menards, Buick Envision, Hand tool, Kristi Noem, Planned maintenance.

The average Buick fan in United States is 43.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Menards, Buick Envision, Hand tool, with strongest over-indexing on Menards (7.51× the country average). Demographically, the Buick audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Buick fans

Demographic split for Buick audience in United States
MetricValue
Female33.9%
Male66.1%
Average age43.9
Estimated audience size7,852,764

Audience persona

The typical Buick fan in United States is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Buick in United States
RegionReachAffinity
Texas875,1471.3×
Florida673,9831.27×
California629,4830.73×
New York437,8321×
Michigan397,3891.94×
Illinois367,5641.41×
Ohio332,0291.37×
Pennsylvania299,4661.13×
Georgia239,7420.99×
North Carolina226,5480.96×
New Jersey223,2881.12×
Indiana192,3051.34×
Missouri173,6141.37×
Tennessee162,2921.03×
Louisiana160,2131.58×
Virginia159,6040.83×
Arizona158,3080.99×
Wisconsin141,4711.2×
South Carolina134,3681.14×
Massachusetts125,1020.81×
Minnesota120,1681.07×
Maryland114,9950.85×
Washington108,7910.69×
Alabama105,2180.96×
Kentucky105,0481.07×
Oklahoma103,0271.18×
Colorado99,4820.8×
Iowa87,1331.35×
Arkansas78,4581.21×
Connecticut76,9720.98×
Mississippi70,5101.09×
Kansas65,9851.07×
Nevada61,8570.81×
Oregon61,0670.68×
Utah51,2390.73×
Nebraska44,1191.12×
New Mexico36,1020.92×
West Virginia33,1620.91×
Idaho27,2570.69×
New Hampshire25,4830.82×
Rhode Island22,7350.91×
Delaware22,6231.04×
Maine21,7630.77×
Washington, District of Columbia18,8450.8×
Hawaii17,0390.5×
South Dakota16,9130.93×
North Dakota15,2390.94×
Montana14,6030.67×
Vermont9,2710.67×
Alaska9,2410.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buick audience
BrandAffinityCategory
Menards7.51×Home & Garden
Buick Envision35.79×Cars & Mobility
Hand tool5.52×Home & Garden
Kristi Noem5.95×Politics & Society
Planned maintenance6.5×Business & Career
Concurrent Versions System3.6×Technology & Electronics
AutoZone3.24×Cars & Mobility
Opel23×Cars & Mobility
Mortgage calculator4.99×Home & Garden
Televisions2.2×Technology & Electronics
U.S. state2.3×Travel & Leisure
Freight transport3.48×Cars & Mobility
Michigan Lottery6.47×Games
Friendship2.62×Kids & Family
Family car7.59×Cars & Mobility
Fox hunting4.68×Sports
Used car3.5×Cars & Mobility
Gateway Pundit6.11×News
Texas2.64×Travel & Leisure
Money2.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buick audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.29
Need for SecurityCONSERVATISM1.27
Family OrientationCONSERVATISM1.21
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Buick
CountryShare
United States64.8%
Canada8.8%
Mexico4.5%

See Buick audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Buick have in United States?

Buick has an estimated audience of 7,852,764 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Buick fans?

33.9% of Buick fans are female, 66.1% are male, with an average age of 43.9 years.

Which brands do Buick fans like most?

Buick fans show strongest brand affinity for Menards (7.51×), Buick Envision (35.79×), and Hand tool (5.52×) over the country average.

Where do Buick fans live in United States?

Buick fans in United States are most concentrated in Texas (reach 875,147), Florida (reach 673,983), and California (reach 629,483). These three regions account for the largest share of the active audience.

What other brands do Buick fans also like?

Beyond Buick itself, the audience over-indexes on Buick Envision (35.79×), Hand tool (5.52×), Kristi Noem (5.95×), and Planned maintenance (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.