Rascasse Audience Intelligence

Planned maintenance Audience in United States

A data profile of the people who buy, follow and care about Planned maintenance in United States — modelled from more than twelve digital signal sources. Planned maintenance has an estimated audience of 19,951,284 people in United States.

#1141among Topic in United States#187in Business & Career

The average Planned maintenance fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Sustainable energy, Mortgage loans, with strongest over-indexing on FedEx (6.37× the country average).

Demographically, the Planned maintenance audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planned maintenance fan in United States is more male, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planned maintenance profile in United States.

Audience size
20M
in United States
Gender
38.2%♀
61.8% male
Age
45.6
average years
Country rank
#1660
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planned maintenance fans

38.2% are female, 61.8% are male, average age 45.6.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Planned maintenance audience in United States
MetricValue
Female38.2%
Male61.8%
Average age45.6
Estimated audience size19,951,284
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Planned maintenance audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4924%
50+35%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Planned maintenance audience comes from United States.

Worldwide audience distribution share by country for Planned maintenance
CountryShare
United States42.2%
United Kingdom8.4%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planned maintenance audience in United States is strongest.

Fig. 05

Top regions by affinity

Planned maintenance fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K1.38×
02Alaska~60K1.33×
03South Dakota~60K1.29×
04North Dakota~50K1.29×
05Rhode Island~80K1.21×
06Delaware~60K1.17×
07Montana~60K1.16×
08New Hampshire~90K1.11×
09Idaho~100K1.10×
10West Virginia~100K1.09×
11Washington, District of Columbia~70K1.09×
12Maine~80K1.08×
13New Mexico~100K1.07×
14Hawaii~90K1.07×
15Mississippi~200K1.05×
16Nebraska~100K1.04×
17Arkansas~200K1.03×
18Kansas~200K1.01×
19Iowa~200K0.98×
20Oklahoma~200K0.97×
21Utah~200K0.97×
22Kentucky~200K0.96×
23Nevada~200K0.96×
24Louisiana~200K0.95×
25Connecticut~200K0.95×
26Alabama~300K0.93×
27Oregon~200K0.93×
28South Carolina~300K0.92×
29Missouri~300K0.91×
30Colorado~300K0.91×
31Wisconsin~300K0.91×
32Tennessee~400K0.90×
33Indiana~300K0.90×
34Minnesota~300K0.90×
35Maryland~300K0.89×
36Arizona~400K0.88×
37Washington~300K0.87×
38Massachusetts~300K0.87×
39Michigan~500K0.86×
40Virginia~400K0.86×
41Ohio~500K0.85×
42New Jersey~400K0.85×
43Georgia~500K0.84×
44North Carolina~500K0.84×
45Pennsylvania~600K0.83×
46Illinois~500K0.82×
47New York~900K0.81×
48Florida~1M0.74×
49Texas~1M0.68×
50California~1.5M0.63×
Fig. 06

Affinity by region

Affinity by region — Planned maintenance, United States
0.63×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planned maintenance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planned maintenance audience
#·InterestCategoryAffinity×
01Elderly careHealth11.09×
02ExxonMobilCars & Mobility10.58×
03Hybrid electric vehicleCars & Mobility9.78×
04Sustainable energyHome & Garden7.79×
05Kia MotorsCars & Mobility7.31×
06Retail bankingBusiness & Career7.04×
07Online bankingBusiness & Career6.73×
08BuickCars & Mobility6.50×
09FedExBusiness & Career6.37×
10Renewable energyBusiness & Career6.07×
11LotteryGames5.70×
12Home automationTechnology & Electronics5.40×
13Vehicle insuranceCars & Mobility5.05×
14First class travelTravel & Leisure4.71×
15Solar energyHome & Garden4.65×
16Mortgage loansBusiness & Career4.46×
17Discount TireShopping3.47×
18Discount storesShopping2.72×
19McDonald'sFood & Beverages2.34×
20PinterestInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planned maintenance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planned maintenance audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.56×
SustainabilityBALANCE2.39×
Convenience OrientationPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planned maintenance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
MindfulnessBALANCE0.72×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planned maintenance have in United States?

Planned maintenance has an estimated audience of 19,951,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Planned maintenance fans?

38.2% of Planned maintenance fans are female, 61.8% are male, with an average age of 45.6 years.

03

Which brands do Planned maintenance fans like most?

Planned maintenance fans show strongest brand affinity for FedEx (6.37×), Sustainable energy (7.79×), and Mortgage loans (4.46×) over the country average.

04

Where do Planned maintenance fans live in United States?

Planned maintenance fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Planned maintenance fans also like?

Beyond Planned maintenance itself, the audience over-indexes on Sustainable energy (7.79×), Mortgage loans (4.46×), Renewable energy (6.07×), and Vehicle insurance (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Planned maintenance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planned maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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