Planned maintenance Audience in United States

Planned maintenance logo

Planned maintenance has an estimated audience of 19,951,284 people in United States. 38.2% are female, 61.8% are male, average age 45.6. Top regions: New York, California, Texas. Top brand affinities: Israel, Wow! Wow! Wubbzy!, Tipsy Elves, Arrietty, MK.

The average Planned maintenance fan in United States is 45.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Israel, Wow! Wow! Wubbzy!, Tipsy Elves, with strongest over-indexing on Israel (4.04× the country average). Demographically, the Planned maintenance audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Planned maintenance fans

Demographic split for Planned maintenance audience in United States
MetricValue
Female38.2%
Male61.8%
Average age45.6
Estimated audience size19,951,284

Audience persona

The typical Planned maintenance fan in United States is more male, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Planned maintenance in United States
RegionReachAffinity
New York908,6030.81×
California611,5650.28×
Texas603,3640.35×
Florida338,4330.25×
North Carolina191,9550.32×
Mississippi191,0511.16×
Illinois180,2520.27×
Georgia179,1980.29×
Louisiana169,8680.66×
Arkansas169,7261.03×
Oklahoma165,9850.75×
Kentucky163,3550.65×
Alabama158,1200.57×
West Virginia157,7211.7×
Alaska157,3933.69×
Missouri152,8860.48×
Tennessee150,6380.38×
South Carolina149,5590.5×
Pennsylvania149,4720.22×
Indiana145,7200.4×
Kansas145,6810.93×
Idaho145,6471.46×
New Jersey142,4650.28×
Hawaii139,1331.62×
Iowa138,3020.84×
Montana137,2062.48×
South Dakota135,4272.94×
Ohio134,9480.22×
Michigan134,3390.26×
Utah134,1460.75×
Wisconsin133,6240.45×
Virginia133,2790.27×
North Dakota131,8613.22×
New Hampshire129,9561.65×
Arizona128,6840.32×
Wyoming127,5874.31×
Nebraska127,2551.27×
Connecticut127,0620.63×
New Mexico126,5911.27×
Nevada126,1810.65×
Rhode Island125,4881.98×
Maine125,4121.75×
Washington124,9590.31×
Oregon124,5710.54×
Maryland122,4080.36×
Minnesota119,3870.42×
Massachusetts118,1630.3×
Colorado115,0250.37×
Delaware112,3782.04×
Washington, District of Columbia81,1411.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planned maintenance audience
BrandAffinityCategory
Israel4.04×Travel & Leisure
Wow! Wow! Wubbzy!12.82×Movies & TV
Tipsy Elves11.67×Shopping
Arrietty14.63×Movies & TV
MK3.89×Music & Radio
Life of Pi7.37×Movies & TV
Jeep Wagoneer3.49×Cars & Mobility
ABC 7 Chicago2.39×Movies & TV
Northrop Grumman3.56×Business & Career
Eden Lake4.52×Movies & TV
Leverage (TV series)3.5×Movies & TV
Wikia1.78×Internet & Social Media
WESH2.5×Movies & TV
Jesse Plemons1.74×Movies & TV
Jeep Grand Cherokee (WJ)3.11×Cars & Mobility
N1 road (South Africa)2.05×Travel & Leisure
Academy Award for Best Original Score8.47×Movies & TV
Barclays Center6.02×Sports
Nebraska Cornhuskers football1.66×Sports
Iztacalco15.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planned maintenance audience
TraitClusterScore
Family OrientationCONSERVATISM1.98
Need for SecurityCONSERVATISM1.87
Quality AwarenessPREMIUM1.6
Career OrientationPOWER1.51
SustainabilityBALANCE1.47
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Planned maintenance
CountryShare
United States42.2%
United Kingdom8.4%
Mexico5.5%

See Planned maintenance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Planned maintenance have in United States?

Planned maintenance has an estimated audience of 19,951,284 people in United States, concentrated in New York and California.

What is the gender split and age of Planned maintenance fans?

38.2% of Planned maintenance fans are female, 61.8% are male, with an average age of 45.6 years.

Which brands do Planned maintenance fans like most?

Planned maintenance fans show strongest brand affinity for Israel (4.04×), Wow! Wow! Wubbzy! (12.82×), and Tipsy Elves (11.67×) over the country average.

Where do Planned maintenance fans live in United States?

Planned maintenance fans in United States are most concentrated in New York (reach 908,603), California (reach 611,565), and Texas (reach 603,364). These three regions account for the largest share of the active audience.

What other brands do Planned maintenance fans also like?

Beyond Planned maintenance itself, the audience over-indexes on Wow! Wow! Wubbzy! (12.82×), Tipsy Elves (11.67×), Arrietty (14.63×), and MK (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planned maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.