Hybrid electric vehicle Audience in United States

Hybrid electric vehicle logo

Hybrid electric vehicle has an estimated audience of 5,158,194 people in United States. 30.5% are female, 69.5% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Battery electric vehicle, Mitsubishi Outlander, Electric generator, Plug-in hybrid, Planned maintenance.

The average Hybrid electric vehicle fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Battery electric vehicle, Mitsubishi Outlander, Electric generator, with strongest over-indexing on Battery electric vehicle (40.49× the country average). Demographically, the Hybrid electric vehicle audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Hybrid electric vehicle fans

Demographic split for Hybrid electric vehicle audience in United States
MetricValue
Female30.5%
Male69.5%
Average age38.2
Estimated audience size5,158,194

Audience persona

The typical Hybrid electric vehicle fan in United States is more male, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Battery electric vehicle.

Top regions in United States

Top regions ranked by reach for Hybrid electric vehicle in United States
RegionReachAffinity
California593,9671.05×
Texas283,3890.64×
New York271,2260.94×
Florida232,4530.67×
Pennsylvania163,9880.94×
Washington157,0311.52×
Illinois146,7460.85×
Georgia134,3390.85×
Michigan126,3800.94×
North Carolina116,4390.75×
Tennessee114,4611.11×
Virginia109,6170.87×
Ohio108,6420.68×
New Jersey98,3090.75×
Arizona97,7790.93×
Kentucky87,1821.35×
Oregon86,2031.46×
Massachusetts82,3030.81×
Missouri81,7010.98×
Colorado78,5570.97×
Maryland76,9550.87×
Indiana76,4520.81×
Oklahoma67,5661.18×
Minnesota63,7170.86×
Wisconsin59,8320.77×
South Carolina59,5260.77×
Alabama51,4910.71×
Louisiana49,1700.74×
Mississippi44,0691.04×
Connecticut42,5270.82×
Nevada42,2320.85×
Arkansas39,1500.92×
Utah36,9630.8×
Kansas36,8980.91×
Iowa34,4040.81×
Nebraska30,5051.18×
Idaho27,6671.07×
New Mexico26,3371.02×
Vermont25,6792.84×
Hawaii23,9131.08×
New Hampshire23,5111.16×
North Dakota22,6632.14×
Rhode Island21,5671.31×
Maine21,5541.17×
West Virginia21,4010.89×
Montana17,9961.26×
Washington, District of Columbia12,8450.83×
Alaska9,3190.84×
South Dakota9,1880.77×
Delaware9,1490.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hybrid electric vehicle audience
BrandAffinityCategory
Battery electric vehicle40.49×Cars & Mobility
Mitsubishi Outlander43.72×Cars & Mobility
Electric generator16.57×Home & Garden
Plug-in hybrid17.89×Cars & Mobility
Planned maintenance9.78×Business & Career
Tesla Supercharger9.52×Cars & Mobility
Cars (film)7.48×Movies & TV
Used Cars8.3×Cars & Mobility
Honda City42.08×Cars & Mobility
Performance car15.77×Cars & Mobility
Tesla Model X22.87×Cars & Mobility
Alternative fuel vehicle21.48×Cars & Mobility
Google Docs4.68×Internet & Social Media
Manual transmission14.92×Cars & Mobility
Tesla Roadster29.03×Cars & Mobility
Family car10.51×Cars & Mobility
Drill bit8×Home & Garden
Personal luxury car11.43×Cars & Mobility
Carvana6.34×Cars & Mobility
Hand tool5.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hybrid electric vehicle audience
TraitClusterScore
Family OrientationCONSERVATISM2.35
LGBTQ+ IdentityOPEN2.07
Early Adopter MentalityPOWER1.73
Quality AwarenessPREMIUM1.64
Luxury OrientationPREMIUM1.63
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Hybrid electric vehicle
CountryShare
United States11.9%
Germany10.8%
Italy6.3%

See Hybrid electric vehicle audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hybrid electric vehicle have in United States?

Hybrid electric vehicle has an estimated audience of 5,158,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Hybrid electric vehicle fans?

30.5% of Hybrid electric vehicle fans are female, 69.5% are male, with an average age of 38.2 years.

Which brands do Hybrid electric vehicle fans like most?

Hybrid electric vehicle fans show strongest brand affinity for Battery electric vehicle (40.49×), Mitsubishi Outlander (43.72×), and Electric generator (16.57×) over the country average.

Where do Hybrid electric vehicle fans live in United States?

Hybrid electric vehicle fans in United States are most concentrated in California (reach 593,967), Texas (reach 283,389), and New York (reach 271,226). These three regions account for the largest share of the active audience.

What other brands do Hybrid electric vehicle fans also like?

Beyond Hybrid electric vehicle itself, the audience over-indexes on Mitsubishi Outlander (43.72×), Electric generator (16.57×), Plug-in hybrid (17.89×), and Planned maintenance (9.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hybrid electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.