Rascasse Audience Intelligence

Hybrid electric vehicle Audience in United States

A data profile of the people who buy, follow and care about Hybrid electric vehicle in United States — modelled from more than twelve digital signal sources. Hybrid electric vehicle has an estimated audience of 5,158,194 people in United States.

#39among Car type in United States#3703among Topic in United States#251in Cars & Mobility

The average Hybrid electric vehicle fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Battery electric vehicle, Mitsubishi Outlander, Electric generator, with strongest over-indexing on Battery electric vehicle (40.49× the country average).

Demographically, the Hybrid electric vehicle audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hybrid electric vehicle fan in United States is more male, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Battery electric vehicle.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hybrid electric vehicle profile in United States.

Audience size
5.2M
in United States
Gender
30.5%♀
69.5% male
Age
38.2
average years
Country rank
#6492
Topic in United States
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hybrid electric vehicle fans

30.5% are female, 69.5% are male, average age 38.2.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Hybrid electric vehicle audience in United States
MetricValue
Female30.5%
Male69.5%
Average age38.2
Estimated audience size5,158,194
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Hybrid electric vehicle audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Hybrid electric vehicle audience comes from United States.

Worldwide audience distribution share by country for Hybrid electric vehicle
CountryShare
United States11.9%
Germany10.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hybrid electric vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Hybrid electric vehicle fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.64×
02North Dakota~10K1.39×
03Washington~100K1.30×
04Oregon~70K1.25×
05Kentucky~70K1.14×
06Rhode Island~20K1.09×
07California~600K1.08×
08Montana~20K1.08×
09Nebraska~30K1.06×
10Alaska~10K1.06×
11Oklahoma~60K1.04×
12New Hampshire~20K1.04×
13Hawaii~20K1.03×
14Maine~20K1.03×
15Tennessee~100K1.01×
16Kansas~40K1.01×
17Idaho~30K1.01×
18Delaware~10K1.01×
19West Virginia~20K1.00×
20Mississippi~40K0.99×
21New Mexico~30K0.99×
22South Dakota~10K0.98×
23Arkansas~40K0.97×
24Michigan~100K0.96×
25Arizona~100K0.96×
26Nevada~50K0.96×
27Colorado~80K0.95×
28Missouri~80K0.94×
29Washington, District of Columbia~10K0.94×
30Pennsylvania~200K0.93×
31Maryland~80K0.92×
32Iowa~40K0.92×
33Virginia~100K0.91×
34Utah~40K0.91×
35Minnesota~70K0.90×
36Louisiana~60K0.90×
37Connecticut~50K0.90×
38Georgia~100K0.89×
39Indiana~80K0.89×
40Wisconsin~70K0.88×
41New York~300K0.87×
42Illinois~100K0.87×
43Alabama~60K0.87×
44South Carolina~70K0.86×
45North Carolina~100K0.85×
46Massachusetts~90K0.85×
47Texas~400K0.83×
48New Jersey~100K0.82×
49Ohio~100K0.80×
50Florida~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Hybrid electric vehicle, United States
0.77×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hybrid electric vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hybrid electric vehicle audience
#·InterestCategoryAffinity×
01Mitsubishi OutlanderCars & Mobility43.72×
02Honda CityCars & Mobility42.08×
03Battery electric vehicleCars & Mobility40.49×
04Tesla RoadsterCars & Mobility29.03×
05Tesla Model XCars & Mobility22.87×
06Alternative fuel vehicleCars & Mobility21.48×
07Plug-in hybridCars & Mobility17.89×
08Electric generatorHome & Garden16.57×
09Performance carCars & Mobility15.77×
10Manual transmissionCars & Mobility14.92×
11Tesla Model YCars & Mobility12.66×
12Personal luxury carCars & Mobility11.43×
13Family carCars & Mobility10.51×
14Planned maintenanceBusiness & Career9.78×
15Tesla SuperchargerCars & Mobility9.52×
16Used CarsCars & Mobility8.30×
17Drill bitHome & Garden8.00×
18Cars (film)Movies & TV7.48×
19CarvanaCars & Mobility6.34×
20Google DocsInternet & Social Media4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hybrid electric vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hybrid electric vehicle audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.65×
PatriotismCONSERVATISM2.50×
Need for SecurityCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hybrid electric vehicle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.50×
CreativityOPEN0.60×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hybrid electric vehicle have in United States?

Hybrid electric vehicle has an estimated audience of 5,158,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hybrid electric vehicle fans?

30.5% of Hybrid electric vehicle fans are female, 69.5% are male, with an average age of 38.2 years.

03

Which brands do Hybrid electric vehicle fans like most?

Hybrid electric vehicle fans show strongest brand affinity for Battery electric vehicle (40.49×), Mitsubishi Outlander (43.72×), and Electric generator (16.57×) over the country average.

04

Where do Hybrid electric vehicle fans live in United States?

Hybrid electric vehicle fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hybrid electric vehicle fans also like?

Beyond Hybrid electric vehicle itself, the audience over-indexes on Mitsubishi Outlander (43.72×), Electric generator (16.57×), Plug-in hybrid (17.89×), and Tesla Supercharger (9.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Hybrid electric vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hybrid electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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