Mitsubishi Outlander Audience in United States

Mitsubishi Outlander logo

Mitsubishi Outlander has an estimated audience of 1,784,383 people in United States. 43.7% are female, 56.3% are male, average age 38.3. Top regions: Florida, Texas, California. Top brand affinities: Nissan X-Trail, Package tour, Mitsubishi Mirage, Outlander (film), Kia Rio.

The average Mitsubishi Outlander fan in United States is 38.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Nissan X-Trail, Package tour, Mitsubishi Mirage, with strongest over-indexing on Nissan X-Trail (66.18× the country average). Demographically, the Mitsubishi Outlander audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mitsubishi Outlander fans

Demographic split for Mitsubishi Outlander audience in United States
MetricValue
Female43.7%
Male56.3%
Average age38.3
Estimated audience size1,784,383

Audience persona

The typical Mitsubishi Outlander fan in United States is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nissan X-Trail.

Top regions in United States

Top regions ranked by reach for Mitsubishi Outlander in United States
RegionReachAffinity
Florida194,6291.61×
Texas187,6961.22×
California150,7440.77×
New York106,3561.07×
Pennsylvania94,0571.57×
Illinois66,3931.12×
Ohio61,9191.13×
Georgia60,6461.1×
North Carolina59,8561.11×
New Jersey52,7841.16×
Virginia45,3151.04×
Tennessee44,4261.24×
Michigan39,7890.85×
Massachusetts36,7181.04×
Indiana36,2441.11×
Arizona34,2860.94×
Maryland31,3751.02×
Washington30,0760.84×
Missouri29,4741.02×
South Carolina27,7331.03×
Louisiana26,7691.16×
Minnesota26,5961.04×
Kentucky26,5691.19×
Wisconsin25,7930.96×
Alabama25,2181.01×
Colorado24,3870.87×
Oklahoma19,8541×
West Virginia18,2672.2×
Mississippi17,3391.18×
Connecticut16,3240.91×
Nevada15,7320.91×
Oregon14,3480.7×
Arkansas13,6630.93×
Utah13,4010.84×
Kansas13,1660.94×
Iowa11,3440.77×
New Mexico7,6510.86×
Nebraska7,3930.83×
Maine7,3101.14×
Idaho6,7840.76×
New Hampshire5,6010.8×
South Dakota5,5971.36×
Rhode Island4,9240.87×
Delaware4,7860.97×
Hawaii4,5520.59×
Washington, District of Columbia4,0360.75×
Vermont3,4681.11×
North Dakota2,8790.79×
Montana2,8480.58×
Wyoming1,5420.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitsubishi Outlander audience
BrandAffinityCategory
Nissan X-Trail66.18×Cars & Mobility
Package tour18.91×Travel & Leisure
Mitsubishi Mirage35.04×Cars & Mobility
Outlander (film)18×Movies & TV
Kia Rio42.8×Cars & Mobility
Mortgage bank29.06×Business & Career
Uzbekistan20.04×Travel & Leisure
Kazakhstan19.17×Travel & Leisure
Vegetable farming27.76×Home & Garden
Crimea15.47×Travel & Leisure
Hyundai Santa Fe15.48×Cars & Mobility
Tajikistan31.7×Travel & Leisure
Mitsubishi Pajero30.36×Cars & Mobility
Massage parlor26.85×Health
Tour operator14.76×Travel & Leisure
Hyundai Accent28.65×Cars & Mobility
Toledo, Ohio17.34×Travel & Leisure
Toyota Land Cruiser9.8×Cars & Mobility
Caitriona Balfe16.77×Fashion & Accessoires
Banya (sauna)45.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitsubishi Outlander audience
TraitClusterScore
Luxury OrientationPREMIUM3.12
Risk AppetiteTHRILL1.63
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.2
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Mitsubishi Outlander
CountryShare
United States16.7%
Brazil7.1%
Australia5.8%

See Mitsubishi Outlander audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mitsubishi Outlander have in United States?

Mitsubishi Outlander has an estimated audience of 1,784,383 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Mitsubishi Outlander fans?

43.7% of Mitsubishi Outlander fans are female, 56.3% are male, with an average age of 38.3 years.

Which brands do Mitsubishi Outlander fans like most?

Mitsubishi Outlander fans show strongest brand affinity for Nissan X-Trail (66.18×), Package tour (18.91×), and Mitsubishi Mirage (35.04×) over the country average.

Where do Mitsubishi Outlander fans live in United States?

Mitsubishi Outlander fans in United States are most concentrated in Florida (reach 194,629), Texas (reach 187,696), and California (reach 150,744). These three regions account for the largest share of the active audience.

What other brands do Mitsubishi Outlander fans also like?

Beyond Mitsubishi Outlander itself, the audience over-indexes on Package tour (18.91×), Mitsubishi Mirage (35.04×), Outlander (film) (18×), and Kia Rio (42.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Outlander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.