Mortgage bank Audience in United States
Mortgage bank has an estimated audience of 911,323 people in United States. 49.1% are female, 50.9% are male, average age 43.3. Top regions: California, Texas, New York.
The average Mortgage bank fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Mortgage bank audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Business & Career · Type: Touchpoint
Demographics of Mortgage bank fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 43.3 |
| Estimated audience size | 911,323 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 117,519 | 1.17× |
| Texas | 89,722 | 1.15× |
| New York | 68,652 | 1.35× |
| Florida | 52,656 | 0.85× |
| North Carolina | 35,285 | 1.29× |
| Illinois | 29,377 | 0.97× |
| Michigan | 28,915 | 1.21× |
| Georgia | 26,785 | 0.95× |
| Colorado | 25,675 | 1.79× |
| Pennsylvania | 25,533 | 0.83× |
| Ohio | 25,101 | 0.89× |
| Virginia | 21,576 | 0.97× |
| Indiana | 19,942 | 1.2× |
| New Jersey | 19,793 | 0.85× |
| Tennessee | 19,614 | 1.07× |
| Arizona | 18,636 | 1× |
| Massachusetts | 16,484 | 0.92× |
| Oklahoma | 16,319 | 1.61× |
| Alabama | 14,706 | 1.16× |
| Washington | 14,252 | 0.78× |
| Missouri | 13,688 | 0.93× |
| Maryland | 13,661 | 0.87× |
| Minnesota | 13,007 | 1× |
| Kentucky | 12,588 | 1.1× |
| South Carolina | 11,525 | 0.84× |
| Wisconsin | 11,007 | 0.8× |
| Oregon | 10,427 | 1× |
| Louisiana | 8,802 | 0.75× |
| Iowa | 8,085 | 1.08× |
| Nevada | 7,376 | 0.84× |
| Mississippi | 6,854 | 0.91× |
| Nebraska | 6,594 | 1.44× |
| Kansas | 6,387 | 0.89× |
| Connecticut | 5,571 | 0.61× |
| Arkansas | 5,412 | 0.72× |
| Utah | 4,936 | 0.6× |
| Washington, District of Columbia | 4,097 | 1.5× |
| New Mexico | 3,868 | 0.85× |
| Hawaii | 3,143 | 0.8× |
| South Dakota | 3,059 | 1.45× |
| West Virginia | 2,515 | 0.59× |
| Alaska | 2,509 | 1.29× |
| North Dakota | 2,453 | 1.31× |
| Idaho | 2,322 | 0.51× |
| Montana | 2,188 | 0.87× |
| Rhode Island | 2,167 | 0.75× |
| Maine | 2,166 | 0.66× |
| New Hampshire | 2,072 | 0.58× |
| Wyoming | 2,034 | 1.51× |
| Vermont | 1,968 | 1.23× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.07 |
| Family Orientation | CONSERVATISM | 1.65 |
| Quality Awareness | PREMIUM | 1.35 |
| Risk Appetite | THRILL | 1.32 |
| Mindfulness | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Kazakhstan | 7.1% |
| United Kingdom | 5.5% |
See Mortgage bank audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Mortgage bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.