Parties Audience in United States

Parties has an estimated audience of 75,370,435 people in United States. 58.6% are female, 41.4% are male, average age 39.7. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.43× the country average). Demographically, the Parties audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Touchpoint · Subtype: TV series
Demographics of Parties fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.7 |
| Estimated audience size | 75,370,435 |
Audience persona
The typical Parties fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 19.43× | Internet & Social Media |
| Capital One | 19.42× | Business & Career |
| Indeed.com | 17.14× | Business & Career |
| CarGurus | 19.05× | Cars & Mobility |
| Enterprise Rent-A-Car | 17.08× | Cars & Mobility |
| Circle K | 19.46× | Shopping |
| Google News | 15.63× | News |
| Beetlejuice | 11.74× | Movies & TV |
| AccuWeather | 15.04× | Home & Garden |
| DeviantArt | 16.39× | Internet & Social Media |
| Aaron Rodgers | 14.74× | Sports |
| Khan Academy | 18.62× | Business & Career |
| Diane Keaton | 13.74× | Movies & TV |
| Apple Store | 16.68× | Shopping |
| ICloud | 19.67× | Technology & Electronics |
| Bruce Willis | 14.58× | Movies & TV |
| Billy Bob Thornton | 16.9× | Movies & TV |
| Jeff Bezos | 19.95× | Business & Career |
| Kendra Scott | 18.29× | Fashion & Accessoires |
| Google Earth | 16.97× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Indulgence | JOY | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Design Affinity | PREMIUM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
See Parties audiences in other countries
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- Peacemaker (68,050,277)
- Survival skills (36,160,023)
How to read this data
Audience size is the estimated number of people in United States who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.