Parties Audience in United States

Parties logo

Parties has an estimated audience of 75,370,435 people in United States. 58.6% are female, 41.4% are male, average age 39.7. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.43× the country average). Demographically, the Parties audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: Touchpoint · Subtype: TV series

Demographics of Parties fans

Demographic split for Parties audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.7
Estimated audience size75,370,435

Audience persona

The typical Parties fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parties audience
BrandAffinityCategory
Google Maps19.43×Internet & Social Media
Capital One19.42×Business & Career
Indeed.com17.14×Business & Career
CarGurus19.05×Cars & Mobility
Enterprise Rent-A-Car17.08×Cars & Mobility
Circle K19.46×Shopping
Google News15.63×News
Beetlejuice11.74×Movies & TV
AccuWeather15.04×Home & Garden
DeviantArt16.39×Internet & Social Media
Aaron Rodgers14.74×Sports
Khan Academy18.62×Business & Career
Diane Keaton13.74×Movies & TV
Apple Store16.68×Shopping
ICloud19.67×Technology & Electronics
Bruce Willis14.58×Movies & TV
Billy Bob Thornton16.9×Movies & TV
Jeff Bezos19.95×Business & Career
Kendra Scott18.29×Fashion & Accessoires
Google Earth16.97×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parties audience
TraitClusterScore
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.19
IndulgenceJOY1.12
Social Media UsageJOY1.12
Design AffinityPREMIUM1.08
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%

See Parties audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.