Parties Audience in United States

Parties logo

Parties has an estimated audience of 75,370,435 people in United States. 58.6% are female, 41.4% are male, average age 39.7. Top brand affinities: Historic site, Goop, Vocal harmony, Governor of Michigan, Grinch.

Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (20.04× the country average). Demographically, the Parties audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: Touchpoint · Subtype: TV series

Demographics of Parties fans

Demographic split for Parties audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.7
Estimated audience size75,370,435

Audience persona

The typical Parties fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parties audience
BrandAffinityCategory
Historic site20.04×Arts & Culture
Goop16.51×Internet & Social Media
Vocal harmony12.67×Music & Radio
Governor of Michigan19.78×Politics & Society
Grinch8.26×Movies & TV
Wok13.41×Food & Beverages
Fairy godmother14.49×Literature
Mathcore15.51×Music & Radio
Hibachi14.24×Food & Beverages
Hipster17.16×Politics & Society
Google Home11.43×Technology & Electronics
TV Fanatic17.35×Movies & TV
Cherish (group)17.16×Music & Radio
Grace Slick13.72×Music & Radio
Elsword25.53×Games
headspace14.45×Health
No Escape (1994 film)16.98×Movies & TV
Harlow17.22×Travel & Leisure
La Jolla12.01×Travel & Leisure
El Paso County, Colorado16.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parties audience
TraitClusterScore
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.19
IndulgenceJOY1.12
Social Media UsageJOY1.12
Design AffinityPREMIUM1.08
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%

See Parties audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.