Greeting card Audience in United States

Greeting card logo

Greeting card has an estimated audience of 14,467,050 people in United States. 74.4% are female, 25.6% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Holiday, Heart (novel), Gift, Kohl's, Pinterest.

The average Greeting card fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Holiday, Heart (novel), Gift, with strongest over-indexing on Holiday (2.98× the country average). Demographically, the Greeting card audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Greeting card fans

Demographic split for Greeting card audience in United States
MetricValue
Female74.4%
Male25.6%
Average age43.8
Estimated audience size14,467,050

Audience persona

The typical Greeting card fan in United States is more female, around 43.8 years old, with strong Creativity tendencies and a notable affinity for Holiday.

Top regions in United States

Top regions ranked by reach for Greeting card in United States
RegionReachAffinity
California2,119,8401.33×
New York1,266,7281.57×
Texas1,099,8540.88×
Florida1,002,4961.02×
Pennsylvania574,9571.18×
Illinois569,5311.18×
Ohio467,6931.05×
New Jersey439,4871.19×
North Carolina412,0690.95×
Georgia406,7370.91×
Michigan384,6701.02×
Virginia378,3941.07×
Washington357,6211.23×
Massachusetts347,1011.22×
Arizona303,6751.03×
Colorado287,0591.26×
Maryland272,5501.1×
Tennessee261,7780.9×
Oregon245,3841.48×
Indiana237,0470.9×
Minnesota236,9421.14×
Wisconsin232,2121.07×
Missouri224,3460.96×
South Carolina211,9110.97×
Kentucky164,1170.9×
Connecticut162,4701.12×
Alabama156,1260.77×
Louisiana142,1470.76×
Oklahoma131,9330.82×
Nevada127,7050.91×
Utah117,6800.91×
Kansas113,2770.99×
Iowa110,2700.93×
Arkansas96,3620.81×
Mississippi82,5300.69×
Hawaii73,8411.19×
Nebraska64,7100.89×
New Mexico64,0600.88×
Idaho63,9960.88×
New Hampshire60,3091.06×
Maine58,8201.14×
Washington, District of Columbia54,8811.26×
West Virginia47,4980.71×
Rhode Island47,0841.02×
Delaware38,5590.97×
Montana33,1910.83×
South Dakota26,0750.78×
Vermont24,6780.97×
North Dakota23,1100.78×
Alaska21,3690.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greeting card audience
BrandAffinityCategory
Holiday2.98×Travel & Leisure
Heart (novel)2.96×Literature
Gift2.18×Shopping
Kohl's2.32×Shopping
Pinterest2.02×Internet & Social Media
Family1.58×Kids & Family
United States1.58×Travel & Leisure
Child1.75×Kids & Family
U.S. state1.81×Travel & Leisure
Hobby Lobby2.24×Home & Garden
Photography1.58×Arts & Culture
E-card13.64×Internet & Social Media
Old Navy2.16×Fashion & Accessoires
Current events1.55×Arts & Culture
Friendship1.95×Kids & Family
Cosmetics1.64×Beauty & Wellness
Parties1.94×Music & Radio
Nature1.68×Home & Garden
Sales promotion1.83×Shopping
Woman1.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greeting card audience
TraitClusterScore
CreativityOPEN1.28
IndividualismJOY1.26
Price SensitivityPREMIUM1.26
Design AffinityPREMIUM1.26
Family OrientationCONSERVATISM1.24
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Greeting card
CountryShare
United States34.2%
United Kingdom12.2%
Italy5.6%

See Greeting card audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Greeting card have in United States?

Greeting card has an estimated audience of 14,467,050 people in United States, concentrated in California and New York.

What is the gender split and age of Greeting card fans?

74.4% of Greeting card fans are female, 25.6% are male, with an average age of 43.8 years.

Which brands do Greeting card fans like most?

Greeting card fans show strongest brand affinity for Holiday (2.98×), Heart (novel) (2.96×), and Gift (2.18×) over the country average.

Where do Greeting card fans live in United States?

Greeting card fans in United States are most concentrated in California (reach 2,119,840), New York (reach 1,266,728), and Texas (reach 1,099,854). These three regions account for the largest share of the active audience.

What other brands do Greeting card fans also like?

Beyond Greeting card itself, the audience over-indexes on Heart (novel) (2.96×), Gift (2.18×), Kohl's (2.32×), and Pinterest (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greeting card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.