Rascasse Audience Intelligence

Greeting card Audience in United States

A data profile of the people who buy, follow and care about Greeting card in United States — modelled from more than twelve digital signal sources. Greeting card has an estimated audience of 14,467,050 people in United States.

#1634among Topic in United States#78in Kids & Family

The average Greeting card fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Holiday, Heart (novel), Gift, with strongest over-indexing on Holiday (2.98× the country average).

Demographically, the Greeting card audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greeting card fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Holiday.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greeting card profile in United States.

Audience size
14.5M
in United States
Gender
74.4%♀
25.6% male
Age
43.8
average years
Country rank
#2422
Topic in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greeting card fans

74.4% are female, 25.6% are male, average age 43.8.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Greeting card audience in United States
MetricValue
Female74.4%
Male25.6%
Average age43.8
Estimated audience size14,467,050
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Greeting card audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Greeting card audience comes from United States.

Worldwide audience distribution share by country for Greeting card
CountryShare
United States34.2%
United Kingdom12.2%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greeting card audience in United States is strongest.

Fig. 05

Top regions by affinity

Greeting card fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.43×
02Oregon~200K1.36×
03California~2M1.25×
04Colorado~300K1.21×
05Washington, District of Columbia~50K1.21×
06Washington~300K1.19×
07Hawaii~70K1.16×
08Maine~60K1.16×
09New Jersey~400K1.15×
10Massachusetts~300K1.15×
11Ohio~500K1.13×
12Pennsylvania~500K1.12×
13New Hampshire~60K1.12×
14Minnesota~200K1.09×
15Connecticut~200K1.09×
16Maryland~300K1.08×
17Vermont~30K1.08×
18Illinois~500K1.06×
19Wisconsin~200K1.05×
20Delaware~40K1.05×
21Virginia~400K1.04×
22Arizona~300K1.04×
23Kansas~100K1.01×
24Rhode Island~50K1.00×
25Utah~100K0.99×
26Arkansas~100K0.99×
27Florida~1M0.98×
28South Carolina~200K0.98×
29North Carolina~400K0.97×
30Missouri~200K0.96×
31Michigan~400K0.95×
32Idaho~70K0.95×
33New Mexico~70K0.95×
34Montana~40K0.94×
35Nevada~100K0.93×
36Tennessee~300K0.91×
37Iowa~100K0.91×
38Nebraska~70K0.91×
39North Dakota~30K0.90×
40Georgia~400K0.89×
41Kentucky~200K0.88×
42South Dakota~30K0.88×
43Alaska~30K0.87×
44Indiana~200K0.86×
45Texas~1M0.84×
46West Virginia~50K0.81×
47Oklahoma~100K0.80×
48Alabama~200K0.78×
49Mississippi~90K0.78×
50Louisiana~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Greeting card, United States
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greeting card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greeting card audience
#·InterestCategoryAffinity×
01E-cardInternet & Social Media13.64×
02HolidayTravel & Leisure2.98×
03Heart (novel)Literature2.96×
04Kohl'sShopping2.32×
05Hobby LobbyHome & Garden2.24×
06GiftShopping2.18×
07Old NavyFashion & Accessoires2.16×
08PinterestInternet & Social Media2.02×
09FriendshipKids & Family1.95×
10PartiesMusic & Radio1.94×
11Sales promotionShopping1.83×
12U.S. stateTravel & Leisure1.81×
13ChildKids & Family1.75×
14WomanKids & Family1.69×
15NatureHome & Garden1.68×
16CosmeticsBeauty & Wellness1.64×
17FamilyKids & Family1.58×
18United StatesTravel & Leisure1.58×
19PhotographyArts & Culture1.58×
20Current eventsArts & Culture1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greeting card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greeting card audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
CreativityOPEN1.73×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greeting card audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.02×
Pet OwnershipJOY1.07×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greeting card have in United States?

Greeting card has an estimated audience of 14,467,050 people in United States, concentrated in California and New York.

02

What is the gender split and age of Greeting card fans?

74.4% of Greeting card fans are female, 25.6% are male, with an average age of 43.8 years.

03

Which brands do Greeting card fans like most?

Greeting card fans show strongest brand affinity for Holiday (2.98×), Heart (novel) (2.96×), and Gift (2.18×) over the country average.

04

Where do Greeting card fans live in United States?

Greeting card fans in United States are most concentrated in California (reach ~2M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Greeting card fans also like?

Beyond Greeting card itself, the audience over-indexes on Heart (novel) (2.96×), Gift (2.18×), Kohl's (2.32×), and Pinterest (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Greeting card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greeting card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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